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Nissan is on a roll, with well-selling vehicles in every
major category, from econocars and sporty roadsters to plush touring sedans and
gnarly SUVs. Clearly, Nissan wants it all; and a scant ten months ago — in
December 2003 — Nissan rolled out its interpretation of the automotive world’s
“killer app.”
The Nissan Titan is the company’s first full-size pickup
and, arguably, the first truck from foreign shores ever to kick sand in the
faces of those hulking muscle men from Detroit: the Ford F-150, Chevy
Silverado/GMC Sierra and Dodge Ram pickups. Granted, Toyota may have kicked
first with its V-8-powered Tundra, but the Big Three were unimpressed. “Come
back when you get bigger and stronger,” they chuckled amongst themselves.
Then Titan strode upon the scene. It’s vastly big. It’s
heroically powerful. The Big Three aren’t chuckling now. Instead, they’re eyeing
Nissan’s interloper with a combination of wariness and awe.
That’s because Nissan has managed to combine style with
brawn and convenience with innovation. The result is a new rendition of
“truckness” that’s messing up the status quo of the Big Three’s sandbox.
Titanic power
Appropriately enough for a vehicle meant to haul and
pull things, the Titan phenomenon comes initially to life underhood. A
5.6-liter, twin-cam V-8 lurks there, bristling with 32 valves and sporting a
tattoo that says “Endurance.” It makes monster horsepower — 305 hp, in fact.
Pulling torque is even more impressive: 379 lb-ft of torque. Unladen, the Titan
is capable of sports-car sprints from zero-to-60 in the neighborhood of 7.5
seconds.
But that’s not what counts in a truck. It’s much better
to crow about a tow rating of 9400 lb for the “King Cab” rear-wheel-drive Titan
evaluated here. Payload capacity is 1500 lb — fairly typical for a so-called
“half-ton” pickup. And yet Nissan seems to understand what must never have
dawned upon anyone else before: every payload is different. Accordingly, this
curious intuition has led to a six-and-a-half-foot truck bed that’s the most
versatile on the road.
For starters, there’s a cushy, grabby, rubberized
coating on the inner surfaces of the box that protects items from sliding and
scuffing. Then, a pair of aircraft-style slotted rails runs longitudinally along
the floor, to which heavy-duty cleat-hooks are attached in a variety of
positions for securing all manner of ungainly cargo. Twin outdoor lamps amply
illuminate the bed for night work; and a 12-volt socket provides outdoor power
for tools or playthings. For accessories such as ropes, bungees and work gloves,
Nissan has thoughtfully located a locking cubbie within the inner panel of one
of the bed walls.
Whereas the Titan’s cargo box is a well-equipped
workspace, its cabin is a virtual command center. Nissan makes two different
versions of its four-door pickup. The Crew Cab offers luxuriant rear seating at
the expense of a cargo bed one-foot shorter than the King Cab. Both, however,
are six- or five-occupant vehicles depending upon the front seat configuration
selected; and the 60/40-split rear bench seat in both models folds up and out of
the way to maximize interior storage. Because the rear doors open almost
completely flat against the flanks of the cargo box, moreover, loading bulky
items into the rear of the cabin is uncommonly easy.
From the front-seat perspective, the Titan is curiously
sedan-like, and this particular strategy of Nissan’s can cut both ways. For
hobby cowboys and gentlemen farmers, I suppose, being surrounded by consoles and
cubbies is a sign of sophisticated comfort. There are gadget bins overhead and a
CD player in the dash. Air conditioning and power locks and windows are
standard.
GET J.D. Power
Circle ratings:
2004
Ford F-150
2004
Chevrolet Silverado
2004
Dodge Ram
Tool-totin’ roughnecks with scabby concrete on their
Wranglers and mud flaking off their steel-toed Chippewas, on the other hand, may
wonder instead whether they’re in Kansas anymore. This isn’t so much a complaint
about the Titan’s sumptuous interior as it is a subtle reminder that Nissan’s
pick-’em-up truck is the newbie in town. As a result, there is not yet the full
panoply of trim and equipment levels catering to every budget and demographic
preference. Ford, GM, and Dodge trucks, on the other hand, do offer what is
sometimes a confusing array of mix-and-match interior trim levels.
That goes, ditto-plus, for truck-bed and cabin-size
pairings. It’s taken virtually as an article of faith that U.S. truck makers
mean to bewilder customers with a complexity of possible combinations of bed
length, powertrain, and seating capacity. Short or long bed; supercab, crew cab,
quad cab; two-wheel-drive, four-wheel-drive, “dually” rear wheels; big motor,
small motor, diesel — the permutations are seemingly endless. Yes, there’s
probably the perfect Big Three truck layout for any given owner. No, it isn’t
generally easy to attain that perfection.

forum
So Nissan is saying, basically, take it or leave it. There is the
aforementioned pair of cab designs for the Titan, each with its own fixed bed
length. And there are rear-wheel-drive and four-wheel-drive powertrains. That’s
it. One mighty motor powers them all; one basic platform undergirds them all.
Nissan is attempting to lure buyers not with a proliferation of features but
with an elegant simplicity.
It’s a creditable tactic. A Titan’s feature-per-dollar
ratio is compelling. The rear-drive King Cab in SE trim that I evaluated
included all the elements discussed above for a base price of just $24,400 plus
$900 for the rail-and-cleat cargo system. An off-road package ($950) and
audio/power seating upgrade ($1,200) ratcheted the total up to $27,450. These
are some scary numbers for the domestic Big Three, because they emphasize just
how much truck for the money Nissan is dangling in front of the very buyers
Ford, GM, and Dodge thought they could keep strictly — and perpetually — for
themselves.

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GET
Kelley Blue Book Pricing for this vehicle
2005 Nissan Titan King Cab
SE 4x2
Base price: $24,400; as tested,
$27,450
Engine:
5.6-liter V-8, 305 hp/378 lb-ft
Transmission:
Five-speed automatic, rear-wheel drive
Length by
width by height: 224.2 x 78.8 x 75.0 (4x2) or 76.6 (4x4)
in
Wheelbase:
139.8 inches
Curb
weight: 4808 lb (4x2); 5038 lb (4x4)
EPA City/Hwy:
14/19 mpg (4x2); 14/18 mpg (4x4)
Safety
equipment: Dual front airbags (optional side airbags for front
seat, and head curtain), seatbelt pretensioners, anti-lock brakes with Brake
Assist and Electronic Brake Force Distribution
Major standard
equipment: Power door locks and windows, cruise control, keyless
entry, security system with vehicle immobilizer, tire-pressure warning system,
17-inch wheels, AM/FM/CD with eight speakers, auto-dim rear
mirror
Warranty:
Three
years/36,000 miles