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SUVs: What’s
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How’s this as prescription for
success? You design a new crossover sport-utility vehicle and show it to some
potential customers. “One-third of them said, ‘Where do I buy it,’” says
Nissan’s Darrell Ida. “Another third said `it’s okay.’ And the final third said
they hated it…’it’s too futuristic.’”
Ida’s telling of the experience makes it clear those
responses to Nissan’s new Murano didn’t concern him a bit. “If it were plain
vanilla, everybody would like it.”
Murano is definitely not vanilla. The images on this
page should convince you of that, whatever third you fall into.
The basics
The Murano is based on Nissan’s FF-L (front-engine,
front-drive) platform, also the basis for the new-for-’02 Altima and
next-generation (’04) Maxima due in February ’03. The Maxima was the target
Nissan chose for the Murano’s performance as well, so it shares a version of the
Maxima’s DOHC 3.5-liter VQ35 V-6 engine. In the Murano it produces 245
horsepower and 246 pound-feet of torque. It’s the Murano’s sole engine and it’s
mated to only a continuously variable transmission (CVT) Nissan calls Xtronic.
While it’s their first North American application,
Nissan has sold over a million CVT-equipped cars since 1992 in Europe and Asia.
A seven-speed manual was originally in the plans for upmarket Muranos, but
during testing it was dropped in favor of an all-CVT lineup. The Murano’s torque
is the highest power delivered by any CVT sold in the U.S., and the Xtronic’s
spread of ratios nets it EPA gas mileage estimates of 20 city/25 highway
(front-wheel drive) and 20/24 (all-wheel drive) for vehicles weighing between
3801 and 3960 pounds.
You have a choice of four Murano models: SL and SE trim
can each be ordered in front-wheel or all-wheel drive, the latter described as
“a new small smart system” that’s normally front-wheel drive but can send as
much as 50 percent of available torque to the rear wheels. Consistent with its
“urban SUV” billing and sedan-based platform, the Murano gets four-wheel
independent suspension, struts with a cradle-type subframe and a stabilizer bar
up front, and a multi-link setup plus a stabilizer bar at the rear. Standard
braking is outstanding thanks to four-wheel, 12-inch vented discs with
four-channel anti-lock (ABS), Brake Assist (BA) and Electronic Brake force
Distribution (EBD). All that hardware is connected to a variety of 18-inch
aluminum alloy wheels wearing 235/65 tires.
Cool out
Enough of the gearhead jargon — let’s get to
the cool stuff. The Murano, named for “elegantly sculpted glass art that
comes the islands near Venice,” isn’t going to be mistaken for anything else on
the road. This vehicle is about style, inside and out, and I’m among the third
that thinks it really works. Nissan says the exterior was guided by a “sculpture
in motion” theme that’s a fusion of SUV and sports sedan. That’s as good a
description as any. There haven’t been appliances this stylish since Raymond
Loewy stopped designing toasters. The plot thickens when we’re told that
its primary competitors are the Toyota Highlander and Honda Pilot -- neither likely to
win any design awards -- but its image competitors are the Lexus RX 300, Acura MDX
and BMW X5, all more aerodynamic, not to mention expensive, than the Pilot or
Highlander.
Of all the notice-me exterior shapes, the upward
sweeping, 45-degree D-pillar probably stands out the most. It might not work by
itself, but combined with the rounded rear hatch and huge, flush-mounted
taillamps, it does and helps tighten up the rear styling. To save weight the
cargo door is constructed from a steel reinforced plastic compound. Nissan opted
not to add a third-row seat, they say, because it would have affected the
styling.
Though it’s a five-passenger vehicle on paper, Nissan
offers that the Murano’s interior was designed “to provide first class seating
for two couples.” The resulting interior grabs you. Its design and colors are
the perfect accompaniment to the cutting edge exterior. Cloth seats are
standard, but Nissan expects 65 percent of Murano buyers to opt for leather.
Both fabrics are available in three colors: charcoal, café latte and cabernet.
Stepping in, steeping
out
As befits a crossover SUV, the Murano has a low step-in
height, fancy covered side sills that also keep water out, and a raised seating
position. The front buckets are comfortable and separated by huge removable
console that provides bi-level storage for laptops, purses, large tissue boxes
or whatever. Facing the driver are three circular gauge pods surrounded by some
of the real aluminum trim that highlights the switchgear, center console,
steering wheel and shift lever. Hanging just above that shifter, seemingly
suspended from center dash, sits a large panel containing all HVAC and audio
system controls. Above and recessed behind it is a 6.5-inch LCD monitor that
displays information from trip computer readouts to maintenance alerts. If you
opt for the $1999 navigation system, you get a seven-inch screen.
Speaking of prices, the base SL (front-wheel drive)
lists for $28,739, all-wheel drive adds $1600. The SE version is another $800,
which buys you a sport-tuned suspension, six-spoke alloy wheels, HID headlamps,
and dark silver lower bumpers. Besides the nav system, the only stand-alone
options are a $999 sunroof, and later on, chrome wheels, not yet priced.
Everything else comes via option packages. Nissan expects the most popular
Murano to be the SL with $1499 Premium Package (roof rails, adjustable pedals,
225-watt Bose premium audio system/six-CD in-dash, speed-sensing auto volume
control, cargo net & cover), $1299 Leather Package, and sunroof. That adds
up to $32,536 as a front-driver and $34,136 with all-wheel drive.
Compared with the MDX, RX 300 and X5 those prices are
more than competitive. To these eyes surveying the automotive scene right now,
the Murano is about the most modern-looking vehicle on the road. The great
mechanicals and other features are a merely great bonus. But then, I’m in that
first third. Still, I’m willing to bet Nissan will have no trouble finding
50,000 others in the same category.
2003 Nissan Murano
Base prices:$28,739 (FWD); $30,339
(AWD)
Engine: 3.5-liter DOHC V-6, 245 hp/246 lb-ft
torque
Drivetrain: Xtronic CVT (Continuously Variable Transmission)
front-wheel or all-wheel drive
Length x width x height (inches): 187.6
x 74.0 x 66.5
Wheelbase: 111.2 in
Curb weight: 3801/3806 lb (SL/SE front-wheel drive);
3955/3960 lb (SL/SE all-wheel drive)
EPA City/Hwy:20/25 mpg (FWD); 20/24 mpg (AWD)
Safety equipment: Driver
& passenger front airbags; front seat side-impact airbags and side curtain
for front and rear seat occupants; anti-lock brakes with electronic brake force
distribution and brake assist; Vehicle Dynamic Control with Traction Control and
tire pressure monitoring system (optional).
Major standard equipment:
Dual-zone automatic climate control; 100-watt AM/FM/CD/cassette, six speaker
sound system; power windows, seats, door locks and mirrors; 6.5-inch LCD display
monitor; cruise control; 18-inch aluminum alloy wheels
Warranty: Three years/36,000 miles