I certainly don't envy the auto marketers at this particular
point in time. And what a time it is, what with the books just closed on the
second year in a row of record vehicle sales. That's right, we bought 17.4
million new cars and trucks in 2000, almost half a million more than in the
record year before. Even wishful thinkers are willing to concede that it may be
some time before we scale these heights again. So what to do in the
meantime?
Right off the bat,
Mitsubishi-men have an answer: mix 'n' match. Take their popular Montero Sport
sport-utility vehicle, for example. If an SUV inventory glut were staring you in the face, you too would be
expected to make the most out of what you've already got.
So for 2001, Mitsubishi
is offering a curious blend of "affordability" and "pizzazz" in the form of its
new Montero Sport 3.5XS. In translation, that means the mid-level LS-version
Montero Sport stuffed with Mitsu's higher-displacement, bigger-horsepower V-6
engine previously reserved for the top-of-the-line Limited model. At $27,157 as
tested, the two-wheel-drive version of the 3.5XS is meant to offer maximum punch
at a minimized price—an admirable goal in these challenging times, but the
result is hardly a knockout.
As
SUVs go, I suppose 27 grand is in the lower-middle price range—but that leaves
aside the issue of whether simple body-on-ladder-frame trucks can actually
justify such prices for very much longer. What's perplexing about the 3.5XS's
"affordability" is the logic behind its mix of amenities.
Sure, the standard CD
stereo, keyless entry, and fog lamps are nice and sporty. But should these come
at the expense of safety gear like anti-lock brakes, side or head airbags, and
traction control, which are unavailable even as options? It's one thing to mix
and match, but it's another matter altogether to get one's priorities mixed
up.