Details count. The 1999 Mercury Cougar is proof of this. After
spending some time with a Cougar, it is obvious that Ford did its homework when
it designed this car. It also got the details right. The company did an
excellent job of designing this car in such a way that it appeals to youthful
buyers. Young folks, this writer included, love the Cougar. The car pushes just
the right buttons in all the right ways.
For instance, take the Cougar’s radio antenna. It is perched
proudly on the roof, directly above the windshield. That, to us, is very cool
and very European; we like European things. We also love the way the moonroof
deploys above the roof. For some reason, that looks cool too. Oh, and Ford got
another small detail right. When the door locks are activated remotely, the horn
does not honk — instead, the lights flash. Those of us who are in Generation X
(or Y, in this writer’s case) want people to dig us for our sweet ride, not our
obnoxious car alarm. The details count.
Sweet package
But Mercury got the fundamentals right too. This whole package
is sweet. The Cougar comes complete with expressive sheet metal and exemplary
driving dynamics. Batteries are included.
Our test car was equipped with the 125-horsepower 2.0-liter
Zetec four-cylinder engine that also does time in the Escort ZX2 and
Mondeo/Contour/Mystique triplets. Instead of the four-pot, we recommend the
sweet 170-horsepower V-6 for a few hundred bucks more. The four-cylinder may be
more miserly with fuel, but its excessive vibration and lack of power make us
wonder why Mercury even sells a four-cylinder Cougar.
It is obvious that insiders feel the same way we do. Just before
the introduction of the car, Mercury decided not to sell Cougars equipped with a
four-cylinder and an automatic transmission. Why? The rumor is some higher-ups
at Ford drove a car with that powertrain combination and were less than pleased
with its excessive noise, vibration and harshness. The car we sampled was
equipped with a four-cylinder engine and a manual transmission. We had a similar
reaction. Buy the V-6.