Ford created the big, blingy SUV niche back in the late 1990s with the original Navigator. Then it sat back and watched its halftime lead evaporate. The Cadillac Escalade came along and thoroughly ate its lunch with the hip-hopping, sports-playing, coutoure-wearing crowd — and a phenomenon was born.
’Slade is so popular it has a nickname. The Navigator? It once was so white-hot
that, on the strength of Navigator sales alone,
So now, in the same year a really fine new Escalade has come to bear, Ford is trying to put some polish back in the Navigator’s profile. But we predict the Escalade will still rule this niche — for some very powerful reasons.
Back in the ring