The exact same teenage girls whose parents gave them VW Rabbit Cabrios during
the Eighties have been, as young mothers and professionals, driving Lexus RX300s
during the late Nineties and early 2Ks. Having survived their journeys through
the Greek system at the University of Southern California, they’ve married the
men of their dreams (all of whom are securely employed as senior vice presidents
in their fathers’ construction firms) and now live in 4500-square foot
mini-mansions along the shore in California cities like Laguna Niguel, Dana
Point, or Palos Verdes. Their kids are undeniably cute, their hair is perfect,
and they don’t want anyone screwing around with the design of their Lexus.
Lexus has thoroughly twisted the RX for 2003 making it more powerful, more
attractive, more useful and, well, more manly. The question for Lexus is how
much testosterone do they dare cram into an RX? Can they build a muscular
crossover without disaffecting core buyers who are swimming in estrogen? Can
they attract just as many male as female drivers?
Review continues belowSomething new, something borrowed
while everything about the RX330 is new, including where it’s built (Canada, not Japan),
it’s clearly designed around the same idea as the RX300, which
debuted back in ’98. The sheetmetal is more crisply styled and is free
of the over-styling that’s currently infecting so many crossovers. This is probably the
only crossover SUV on the market that has the self-confidence and elegance to
not look like it’s pretending to be a “tough” truck.