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2013 Kia Soul - Review

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Bottom Line
The 2013 Kia Soul is both soulful and sensible--a distinctive, roomy, fun to drive alternative to staid small sedans or utility vehicles. Read more »
Meta Rating
8.2
/10
Decision Guide
See pricing by style
MSRP: $14,400
INVOICE: $14,090
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Economical Expensive
Base 5-Door Wagon Man Features
Gas Mileage 25 mpg City/30 mpg Hwy
Engine Gas I4, 1.6L
EPA Class Small Station Wagon
Drivetrain Front Wheel Drive
Passenger Capacity 5
Passenger Doors 4
Body Style Station Wagon
See Detailed Specs »
Opinions from around the Web: Styling
Styling
Performance
Quality
Safety
Features
Mileage

brassy, look-at-me exterior

Car and Driver »

We have no problem claiming this is the best-designed Kia because, for the first time, it looks like someone has actually taken the time to design one.

Jalopnik »

Though it may remind you of a giant roller skate, the Soul's odd stance grows on you

Edmunds »

Most people will probably find the Soul either irrepressibly cool or simply fail to "get" its style altogether – there's no middle ground to be had.

Autoblog »

cute and instantly likeable

Motor Trend »
Shopping for a new Kia Soul? MSRP: $14,400 - $19,900

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Choose One of the Styles Below
STYLE INVOICE MSRP
2013 Kia Soul 5-Door Wagon Man Base
Base 5-Door Wagon Man
Gas I4, 1.6L
Front Wheel Drive
$ 14,090 $ 14,400
2013 Kia Soul 5-Door Wagon Auto Base
Base 5-Door Wagon Auto
Gas I4, 1.6L
Front Wheel Drive
$ 15,580 $ 16,200
2013 Kia Soul 5-Door Wagon Man +
+ 5-Door Wagon Man
Gas I4, 2.0L
Front Wheel Drive
$ 16,035 $ 16,700
2013 Kia Soul 5-Door Wagon Auto +
+ 5-Door Wagon Auto
Gas I4, 2.0L
Front Wheel Drive
$ 16,985 $ 17,700
More Styles »
Next: Colors & Options

The Basics:

The Kia Soul has come into its own, just four years after it was first put on sale. Its punchy attitude has been its foot in the door in a class of cars that depend entirely on kicky looks and athletic appeal--and the Soul's boxy tail, its bulldog nose, and its edgy roofline just work.

It helps that the Soul is more practical, too, than the other style-driven machines in its segment--cars like the Nissan Cube, Hyundai Veloster, and Scion xB.

Understandably, the Soul has seen very few changes to its design or package. Last year the Soul became a little quicker and a little more fuel-efficient, thanks to revised powertrains, but it's stuck to its formula in hitting the sweet spot for U.S. commuters looking for a second (or first) car with style, flexibility, and frugality. There's still nothing else quite like it.

The base 1.6-liter four-cylinder engine now has 135 horsepower, while the upgraded 2.0-liter has 164 hp. With six-speed manual and automatic transmissions, and a new Eco package (including an engine stop-start system), the Soul's fuel economy should hit a new peak. And with an eager, frisky feel in terms of handling and low-speed responsiveness, the Soul works very well as an urban runabout.

The 2013 Kia Soul doesn't take up any more space than a subcompact car, yet its tall roof and boxy shape promise a lot more usefulness. Inside there's nothing so radical about the design; you'll find a roomy, versatile, almost minivan-like layout; there's enough room for up to five, or plenty of cargo if you fold the rear seats forward.

The Soul has a standout design and fashionable look inside and out, all for a price that's about the same as less exciting small cars. So it's all the more surprising that the Soul's feature list has what it takes to woo shoppers seeking value as well. The Soul's extensive equipment list includes the usual safety gear, and it's been a Top Safety Pick award from the IIHS. Unfortunately a navigation system still can't be had if you also opt for UVO, Kia's voice-activated control hub for phone and audio. But at about $20,000 for a well-equipped Soul, this is still quite the deal for those who want a little wagon-like utility, but with the driving feel and fuel budget of a small car.

 

Likes:

  • Crisp, charismatic design
  • Nimble, eager driving feel
  • Roomy interior
  • Strong safety scores
  • Fuel efficiency

Dislikes:

  • Road noise
  • Navigation means no UVO
  • Long throws for manual shifter

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