If it's "badge-engineered," is it a bad deal?
That's the question when it comes
to vehicles such as the 2002 Infiniti QX4, a mid-size luxury SUV
that's fundamentally a Nissan Pathfinder, albeit equipped with much more
standard stuff, including Xenon high-intensity headlights, automatic climate control,
nicer trim and a ritzier brand name.
Other automakers badge-engineer, too: the Cadillac
Escalade SUV is basically a GMC Yukon Denali with a different grille and few
tweaks here and there. Ford's Explorer does double duty in disguise as the more
upscale but nearly identical Mercury Mountaineer. And so on. It's easier and
cheaper for these automakers to add content to a pre-existing vehicle, then
rebadge it as a "new model" than it is to actually design and build a truly new
model.
But is it a good deal for you?
The answer depends on what you're looking for. Buy
the '02 QX4, which runs $34,150 for the 2WD version to $35,550 for the
loaded 4WD version, and you get all the bells and whistles included, plus
the ability to select a few things you can't even order
on the less prestigious, more blue-collar Pathfinder, such as Intelligent
Cruise Control and a DVD (or VHS) entertainment system. You'll also get
better treatment at the Infiniti dealer because you're a "luxury" buyer. And
though the two SUVs are fundamentally identical in terms of their basic body
shells, engines, and so on, the Infiniti version offers a substantially better
warranty -- four years/60,000 miles -- than the benighted Nissan at just
three years/36,000 miles. All of these advantages are yours for about $4000 more
than the closest comparably equipped Pathfinder, the $31,499 LE 4x4.
Brutal competition
The QX4 competes against other mid-size premium and
near-luxury SUVs as the Ford Explorer Limited and Eddie Bauer, Jeep Grand
Cherokee, Land Rover Freelander, Mitsubishi Montero Sport Limited, and the GMC
Envoy. Of these, only the Freelander is significantly cheaper -- just $24,975
for the base S model to $31,575 for the better-equipped HSE -- and the only one
that's as readily identifiable as a luxury/high-end model. However, the
Freelander has a smaller 2.5-liter V-6 rated at just 175 hp, which is 65 less
than the Infiniti's standard 3.5 V-6, and overall it’s a
smaller, less well-appointed vehicle.