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DEL MAR, Calif. — About two or three corners into driving
the G35, you get the feeling that Infiniti dealers are in for
trouble.
Not because of the G35’s road manners
or styling, which are nearly flawless. And certainly not for pricing: at
$27,100, the base G35 so undercuts the German and Japanese competition while
overdelivering on performance, it’s difficult to imagine the zealot that won’t
be pleased.

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The dealers are in trouble because
cars like the G35 inspire fervid enthusiasts — you know, people who carry on
entire relationships on message boards and read the details in spec boxes. And
while it might surprise some of you, not everyone wants to spend his Sunday on a
two-hour test drive with a car nut and his or her newfound obsession.
They’re probably already talking about
whether Infiniti was trying to ape the BMW 5-Series at two-thirds the price or
simply drop an Altima-esque shape over Group C suspension bits. The answer is
that Infiniti has done a little of both — and has probably brought a world of
gearheads upon themselves for it.
Leading the
wave
The G35 isn’t the replacement for the I35 mid-size
front-driver based on the current Maxima — that is, unless you read between the
lines. Infiniti is two cars into a renaissance and the new product wave is
moving in a different direction: “We need to re-establish the Infiniti brand
here in the U.S.,” says Mark McNabb, vice
president and general manager, Infiniti Division, and the reinvention of the
brand will “put an emphasis on
rear-drive vehicles.” With the addition of another unspecified rear-drive
mid-sizer to the stable (you can see pictures here on March 29, live from the
New York Auto Show), and with the gut-check pricing of the G35, the I35 looks
every bit like a has-been.