The Nine Things That Affect Your Car's Resale Value
Some drivers obsess on it from the day they drive their new car off the lot--and some don't give it... Read More
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By Al Vinikour
More photos:
DC Awaits First Global Fours by Joseph
Szczesny (12/27/2004)
Joint venture with Mitsu, Hyundai pays off next
fall.
Once upon a time there were great big companies in a
land called
Thus, when another attempt was
made to raid their kingdom — this time by Japanese with funny names like
“
When their ample bellies stopped
shaking and their eyes cleared the horrible realization that they’ve been
successfully invaded was so paralyzing they still develop nervous B.O. in
boardrooms through
Over time the Detroiters and their Japanese rivals reached an accommodation, one that basically reads, “Let us live and we’ll give you the South.” As the Japanese, and their European colleagues took over Southern states in a move not seen since the mid-1860s, all have become oblivious to a new challenger to their turf — the Koreans.
For many years Korean manufacturers tried to gain a foothold in North America, but their notoriety was primarily limited to being the standard for manufacturing vehicles the public did not want to buy (just like the early Japanese imports). Thus, for the most part they have been ignored and allowed to market in this hemisphere, the thought being they made everybody else’s vehicles look better by comparison.
After years of diligence towards
improving quality and attempting to produce a good product at an affordable
price,
