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Certainly, Hyundai has to earn its spot among the top
ranks of auto brands sold in the U.S. But with sales hovering above 350,000 cars
a year and quality soaring by some convincing measures, Hyundai’s no longer the
Kmart of auto brands -- although comparisons with Wal-Mart wouldn’t be far
off.
With the debut of the redesigned 2002 Sonata, it's
likely that some of those remaining snide sneers will be transformed into smug
smiles of satisfaction. The Sonata takes aim right at the heart of the mid-size
family car segment. This means that Sonata is shouldering in among the Camrys,
Accords, Malibus, Saturns and Jettas that have for years contested this
automotive category like Afghan warlords.
Whereas a previous rendition of Sonata depended on
offbeat, even goofy styling to draw attention to itself, the car's reprise in
'02 is conspicuous for its courtly elegance. From side and rear, Sonata's lines
are tastefully rounded and flowing. Up front, new modular headlights surmount
standard cat's-eye fog lamps, evoking a decidedly sporty look. If anything, only
the blacked-out grille, with its vertical strakes and prominent Hyundai badge,
is a little too big for its britches.
Middling aspirations
The Sonata reviewed here is Hyundai's mid-level
GLS version. That means it's powered by a 181-horsepower, 2.7-liter
twin-cam V-6. Equipped with a four-speed automatic that incorporates Shiftronic
manual gearchanging, this GLS cost $17,499, base. More significant yet, the
only option was $86 worth of carpeted floor mats, so that after a destination
charge, the as-tested price was $18,080. Pricing, in other words, is Hyundai's
not-so-secret weapon, because for just that little, you can get V-6 power in a
five-passenger sedan and bask in standard air-conditioned comfort with your
AM/FM/cassette/CD sound system and power windows, mirrors and keyless-remote
door locks. (The question remains, then: Why couldn't Hyundai just throw in
the floor mats for good measure?)