Twenty years ago Chrysler single-handedly invented the
front-drive car-based minivan market in the
U.S. For a while Ford and GM relied
on rear-drive minivans before they too introduced front-drive models. For a
decade, growth in sales of mid-size SUVs and minivans ran neck and neck. But in
the mid-1990s sales of SUVs took off like a rocket leaving minivans in their
dust. Sales of minivans remained around the 1.2-million-unit level, although
their best year in sales volume was 2000, before sales then dropped off reaching
a low of just over one million units last year. Still not a bad number for a
segment many people probably think has all but disappeared.

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So far this year minivan sales have
increased by seven percent compared to last year. The growth has been driven
largely by the newest vans on the market from Nissan and
Toyota. With sales again approaching 1.2
million units annually this is still a viable and important segment that looks
set to witness a revival in the coming years. Are the domestic manufacturers
giving up and handing it over to the imports?
Judging by the all-new 2005 Honda Odyssey the answer is
yes.
It’s sad to realize that both Ford and Chrysler have
brand new minivans on the market but neither are doing as well as their old
models. Not surprising perhaps when the Freestar looks like an old Windstar and
the Chrysler models look similar to their predecessors. Yes, they’ve all adopted
fold-down rear seats and Chrysler spent $400 million to be able to offer fold
away “stow ’n go” center seats. Beside these improvements one would be hard
pressed to see much change.
Perhaps that’s why it’s not surprising
to find the Asians (Kia, Mazda,
Toyota, Nissan, and Honda)
between them now have a 40-percent share of the minivan market compared to nine
percent in 1995 even though all of them, except for the Kia Sedona, were already
on the market. During the same period Chrysler’s share has fallen from 40
percent to 34 percent, Ford Motor from 31 percent to 11 percent, and GM from 20
percent to 15 percent. Remarkably the Ford Aerostar is the only minivan that’s
disappeared in the past decade although others have received name changes.
Odyssey – Still best in
class?
In a recent minivan comparison test in
Car and Driver the old 2004 Odyssey was rated as the
best minivan, defeating brand new offerings from four other manufacturers.
Certainly when it was first introduced in 1995 the Odyssey did not fare well.
But the entirely new model launched in 1999 shot to the top of the class as the
best minivan on the market. For it to still be regarded as the best four years
later when all its competitors have introduced supposedly new and improved
models is almost unheard of.
One could forgive Honda if it too introduced a lightly
revised Odyssey with just a handful of changes and called it new. Instead it has
totally revamped the 2005 model making a myriad of changes to “maintain its
leadership as the benchmark minivan.”
Versatility is the key attribute of a minivan. They are so
much more useful for carrying people and stuff than a SUV or car. Honda invented
the “magic seat” – a rear seat that quickly folds down into a well in the floor
to easily create a large flat storage space. Now it brings you the Lazy Susan —
not for serving food but for adding additional storage in an unusual space. When
Honda decided to move the spare tire from under the front seats to a rear
storage area it elected to retain the well under the floor. In that space there
is now a rotating plastic storage container with a trap door for access between
the front seats and in front of the center seats. By rotating the storage
container, passengers in any of the front two rows of seats can access small
stuff that’s also conveniently hidden well out of view. Lazy Susan is available
standard in all but the base LX model.
Like other minivans the rear seat now splits 60/40 and is
much easier to fold down into the rear well as it is much lighter and the
mechanism has been improved. While the second row of seats cannot be folded into
the floor the backs do fold fairly flat. Honda offers an optional small center
seat that fits between the two captain’s chairs to provide eight seats. This
seat is called the PlusOne seat and it can be folded and stored in the Lazy
Susan compartment when not needed.
Sized
up
The Odyssey’s cabin is bigger with two inches extra leg
room for the third-row seat passengers. Yet the overall length is unchanged
while the vehicle’s width has expanded by an inch. Access to the rearmost seat
is improved when the PlusOne seat is removed as the center seats fold forward
and also move inwards for easier access. There are 15 cupholders in all models
expect the top-of-the line Touring model, which gets 17.
Even though the old Odyssey kept its bragging rights as
the most powerful minivan during its four-year reign, Honda has increased the
power output in the new van by 15 horsepower. The aluminum 3.5-liter V-6 VTEC
engine now delivers 255 hp at 5750 rpm. Its torque rating has also increased by
8 lb-ft to 250 lb-ft at 5000 rpm. Thanks to improved aerodynamics and engine
tuning the estimated EPA fuel economy ratings have improved slightly from 18/25
to 19/25 (city/highway).
Buyers of the EX model with leather and the Touring model
get even better fuel economy ratings of 20/28 mpg without any loss of
performance. This is thanks to the first time use of Honda’s new i-VTEC engine
with Variable Cylinder management (VCM) technology that cuts off three cylinders
while cruising. The system is totally transparent to the driver and passengers.
Any potential vibration or booming noise while the engine is running on one bank
of cylinders is avoided with the use of active liquid-filled engine mounts and
an active noise control system that emits identical but out-of-phase sounds from
the audio speakers.
Alabama
driving
Good car-like handling proved to be a selling point on
the previous Odysseys and Honda has further improved the new model with a much
stiffer body shell. MacPherson strut front suspension and trailing arm double
wishbone rear suspension is retained but bushings and subframe mountings have
all been improved for greater compliance and improved NVH. Bigger tires on all
models also help keep the Odyssey’s handling tight and neutral.
Honda’s stated goal was to produce a
minivan with European sedan handling. During a brief test drive on the Barber
Motorsports track near
Birmingham,
Alabama, we found the van
very capable. It felt secure even when reaching the limit of adhesion on tight
corners. Body roll seemed almost non-existent. One cannot honestly compare it to
a Euro sports sedan, but it’s certainly far removed from a tippy SUV.
High levels of safety equipment are a key ingredient in
the minivan segment. Odyssey gets it all with standard side-curtain airbags with
rollover sensors that cover all three rows of seats. Incidentally Honda also
retains six roof-mounted grab handles. These have disappeared from Chrysler’s
vehicles because DaimlerChrysler engineers claim they cannot be installed with
roof-mounted airbags. Somehow, Honda’s engineers did not run into the same
difficulties.
Vehicle Stability Assist with traction control and ABS
are standard on all models. Crush zones in front and back ensure that the
Odyssey meets or exceeds all crash standards. In addition engineers have taken
great pains to lessen the impact on smaller cars and pedestrians should the
Odyssey be the vehicle doing the hitting!
Easy on the inside
Ergonomics are another area where Honda has paid
attention. Optional adjustable foot pedals help the drivers of all sizes get
comfortable. The gearshift lever is placed up in the dashboard where it doesn’t
block the center of the cabin and is easier to shift than before with a more
natural horizontal movement. The instruments are located in a pod directly in
front of the driver and the optional navigation system is mounted up high.
Switches for operating the power doors and power windows are conveniently
located on a flat surface to the left of the steering wheel so they can be found
without fumbling around below the dash.
The nav system has a nice big
eight-inch screen, the biggest in a minivan, located up high in the center of
the dashboard for easy viewing. It has a voice activation that is also used for
activating the climate controls, the DVD entertainment system and the radio.
Encouragingly, the voice activation system seemed to work really well. Richard
Hwang, one of Honda’s human interface engineers, said the system can understand
over 600 commands and is programmed for regional accents. However, when asked
for directions to nearby
Birmingham with a British “BURR-ming-um” accent
the “lady” in the computer got confused! Fortunately “she” did understand
“bir-ming-HAM” with an
Alabama drawl. The rear
optional roof-mounted DVD has a 9-inch monitor, the biggest in a minivan, and
the four cordless headphones turn on and off automatically as the earpieces are
rotated.
Honda is offering a new high-end model in 2005 called the
Touring. It includes leather and features such as the i-VTEC engine, that are
optional on other models. In addition it has slightly stiffer suspension
settings and for the first time on a minivan, Michelin PAX run-flat tires on
special alloy wheels. Unique features include a three-zone automatic climate
control system, power rear tailgate, powered moonroof, power adjustable pedals,
upgraded audio system, and a 115V socket in the rear for the kid’s Playstation
or Xbox.
Although the Odyssey was designed in
Japan it is almost entirely an
American made vehicle. All Odysseys are now being manufactured in the Honda
facility in
Lincoln,
Alabama. It is one of the most self-contained
auto factories in the country as the V-6 engines are cast and assembled here and
all body stampings are done in house. About the only major components that come
from outside are the seats and the transmission. Honda recently completed a
second assembly line in the factory so it is now capable of producing up to
300,000 Odysseys and Pilots a year. Initially Honda expects to sell 160,000
Odysseys per year but if demand is high it can expand that to 180,000.
In 1999 when the second-generation Odyssey hit the market
it was an instant success. Judging from the numerous improvements that have been
made to the new model, Honda surely has another hit on its hands. It goes on
sale on Sept. 22, and the exact pricing will not be announced until then. Honda
says there will only be a slight increase compared to comparable 2004 models.
2005 Honda Odyssey
Base
price: $25,500 (est.); $30,000 (est.) (EX-L);
$34,000 (est.) (Touring)
Engine: 3.5-liter V-6,
255 hp/250 lb-ft
Drivetrain: Five-speed automatic,
front-wheel drive
Length x
width x height: 201.0
x 77.1 x 68.8 in
Wheelbase: 118.1 in
Curb
weight: 4378 lb (LX)
EPA
City/Hwy: 19/25 mpg (LX, EX); 20/28 mpg (EX-L, Touring)
Safety
equipment: Anti-lock brakes, brake assist,
vehicle stability assist with traction control, dual front and side airbags,
three-row side curtain airbags with rollover sensors
Major
standard equipment: Air conditioning, 40/60
fold-down rear seat, four power windows, power door locks, adjustable second-row
captain’s seats, AM/FM/CD player
Warranty: Three
years/36,000 miles