subscribeSANTA BARBARA, Calif.
— Bigger,
stronger and more luxurious. No, we aren't talking about high-end SUVs or the
new German sedan lineup or even Anna Nicole Smith’s next rehab suite. We're
talking about Dodge's new heavy-duty trucks, a redesigned stable of workhorses
with two new engine offerings and, for the first time on a Ram, a single rear
wheel option.
The redesign of the 2500 and 3500, Dodge's two heavy-duty models,
comes at the right time. Since 1996, the heavy-duty pickup market has grown 34
percent, with the Rams now taking a 31 percent share of the segment, as well as
a third of all Ram sales. This upward trend in heavy-duty purchases could give
this DaimlerChrysler division a much-needed boost.

forum
At the same time, buyers are increasingly looking to powerful, more
fuel-efficient diesel motors: purchases of heavy-duty pickups with a diesel
motor have increased to 21 percent from 2 percent in recent years. Accordingly,
the 2003 Ram lineup includes an all-new High-Output Cummins turbodiesel motor,
with increased horsepower that makes it the most powerful of its type in its
segment, delivering 305 hp and 555 lb-ft of torque.
The big news in this new flock, however, is the return of the Chrysler
Group's legendary HEMI motor. First introduced in 1953, the V-8 HEMI motor
out-accelerated and out-towed the competition. In its current iteration, a
5.7-liter V-8 called the HEMI Magnum, this powerplant delivers 345 hp and 375
lb-ft of torque. Like its predecessor, it also beats competitors off the line
and delivers more horsepower than similar V-8 gasoline engines.
First look
I drove a number of the new models recently at a press introduction in
southern California. What was notable on first impression was the length of the
lineup--there are many models to choose from-- and the big and brawny sheetmetal
was eye-candy for a truck-loving automotive journalist.