Until 1966, Dodge’s
reputation in
America
was squarely mainstream. It built affordable cars and usually, plain ones.
The introduction of
the Charger marked a new era. In 1964 Chrysler had come out with a 7.0-liter
V-8 engine that was also used by Dodge; the powerplant was enormously popular
with street and drag racers, but in Dodge’s square-bodied lineup, it didn’t draw
many stares. The ’66 Charger changed all that: its fastback styling fitted neatly
in the muscle-car craze, while its V-8 Hemi engine put the Charger in the racing
history books.
The return of the Charger
nameplate in 2006 has had a similar effect for the Dodge brand of today. Built
on the Chrysler 300/Dodge Magnum platform, the modern Charger looks like a
coupe, but has four doors. Those extra doors have been controversial from day
one, but Dodge seems to have gotten it right enough for buyers. The proof? The
Charger has logged some 159,000 sales since it hit the road in July of
2005.
Maybe that has something to
do with the TV effect. Dodge says that more than 65 percent of Americans
recognized the Charger name before it was reintroduced. That’s most likely, we
think, because the Charger played a major part in The Dukes of Hazzard TV series, which
ran from 1979 until 1985, and was reborn last year on
film.
Without the help of Daisy
Duke or her cousins, we drove the newest edition of the Charger, the Daytona
R/T. And even in these days of rising gas prices, the joy of tooling around in
an R/T overrode the pain at the pumps.
Modern
Charger
With a length of
200.1 inches, and a wheelbase of
120.0 inches, the modern Charger easily seats
five grown-ups, but roominess is not what it’s about — especially not
with the car I drove, a Charger Daytona R/T (Road/Track). With this version,
it’s all about appearances and what sits under the hood.