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With a wave of the green flag, Chrysler officials confirmed the most poorly kept secret in the auto industry.
“It’s a go,” proclaimed the automaker’s CEO Tom LaSorda as the Dodge Challenger show car rolled into view. A production version of the two-door prototype will screech into showrooms in early 2008 as an ’08 model, company officials announced at a press conference prior to the holiday weekend’s NASCAR race in
The show car made its much-discussed debut at the
Like Ford’s offering, the Challenger is decidedly retro, borrowing heavily from the design of the classic 1970 Dodge muscle coupe. But Chrysler’s number-two executive, Eric Ridenour, suggested the ’08 Challenger is “not…a recreation. It’s a reinterpretation.”
The timing of the announcement may have been meant to bask in the glory of NASCAR,