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"Chrysler" cues fit
the Durango well; HEMI-smooth power, rich interior, sway control.

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Fuel economy for
the very wealthy,
but MDS helps.

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Look, we have a
ruler, and we're not afraid to use it.
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To its credit,
DaimlerChrysler’s Chrysler Group has made a profitable practice of creating new
vehicle niches, astutely going where the competition isn’t. And where a new
Chrysler, Dodge or Jeep vehicle’s type isn’t new, its size or architecture often
is. Witness the venerable PT Cruiser, the Chrysler 300 bunker-look sedan, the
Dodge Magnum gangster wagon, and the more recent Dodge Caliber and Jeep Compass
mixed-message compacts.
Now
come the 2007 Dodge Nitro and Chrysler Aspen, an interesting
pair of segment-buster sport-utes tossed bodily into the crowded —
and shrinking — SUV market. But while inventing new niches can be
savvy business, reinventing segments might be a tad
misleading.
Reinventing segments? Chrysler’s marketing minds
march to their own internal segmentation somewhat different from your and
mine — based on price and perception, as well as size — to determine
which competitors their vehicles confront. Thus the likeable new Dodge Nitro,
based on Jeep’s compact
Liberty, grows slightly longer and morphs into “mid-size” —
though it’s substantially smaller than Chevy’s TrailBlazer, Ford’s
Explorer, and the rest that most of us know as mid-size. And they label their new
Chrysler Aspen, a nicely done luxury take on Dodge’s ‘tweener-size
Durango, “full-size” —
though it’s smaller than the Chevy Tahoe/Suburban, Ford Expedition,
etc., that we’ve long known as full-size.
So Chrysler is stretching its
definitions to position these vehicles as larger than they are, a relatively
harmless trick that rental car companies (whose Focuses are “mid-size” and
Malibus are
“full-size”) have been getting away with for decades. But wait, there’s
more.
When Chrysler marketers define their “full-size” SUV segment, they list
a raft of mid-size, mid-priced models that includes Honda’s Pilot and Mercury’s
(Explorer-based) Mountaineer and one actual full-size entry, Chevy’s Tahoe —
then boast “class-leading” power, torque, interior room, and towing
capability. And they tout the Aspen as more
maneuverable and fuel-efficient than “large” SUVs, a Chrysler class above
full-size that apparently includes everything bigger than Aspenexcept Chevy Tahoe. But doesn’t “large”
equal full-size?
Right-size
alternative?
Segmentation
aside, this first Chrysler-brand SUV may be a right-size alternative for buyers
wanting substantial towing and hauling capability from an SUV somewhat smaller
and more garageable than traditional full-sizers. And it may be a viable choice
for luxury truck intenders unable or unwilling to ante up for a Caddy Escalade
or Lincoln Navigator. Either way, it fills a hole in Chrysler’s line and should
prevent some folks from defecting to competitors.
Like its new Sebring mid-size
sedan stablemate, the
Aspen wears a big, bold Chrysler-trademark
grille and a Crossfire-like straked hood. Inside, it’s a healthy step upward
from
Durango
in refinement, craftsmanship, and quietness. The seats are upholstered in a
choice of two-tone leather or ultra-stain-resistant premium cloth, while the
rich woodgrain trim, leather-wrapped armrests and other tactile surfaces send a
quality message. Adult-size three-row seating is standard, and cargo room with
the third row folded is a “best-in-class” 68.4 cubic feet.
Unlike the Dodge Durango, the
Aspen has no
base V-6. A 235-hp SOHC 4.7-liter flex-fuel (E85-capable) V-8 is standard, while
the optional 335-hp OHV 5.7-liter HEMI V-8 with fuel-saving MDS
(Multi-Displacement System), which deactivates four cylinders under light load,
delivers respectable EPA economy of 15 mpg city and 20 highway with standard
2WD. Both drive through a five-speed automatic, and 4WD models get standard
full-time all-wheel drive and an available two-speed (high- and low-range)
transfer case. Both transfer cases split torque 48/52 front/rear in all-wheel
drive.
The hydroformed frame provides a
rock-solid platform for the surprisingly competent independent front and
coil-spring, solid-axle rear suspensions, while the rack-and-pinion steering
feels well-connected to the road. Maximum tow capacity (with the 5.7-liter HEMI,
2WD and 3.92 axle ratio) is an impressive 8950 pounds vs. 7700 pounds for
Tahoe, but 9100 for the Ford Expedition or the Nissan Armada, for example. The
crisp-shifting “tow/haul” transmission downshifts for downhills and holds lower
gears longer to reduce gear searching, while a standard “first-in-class” Trailer
Sway Control system senses and counteracts (with selective braking and engine
control) trailer yaw.
Why? Why
not?
When Chrysler unveiled its 2007
Aspen at
January’s Detroit Auto Show, we frankly wondered why. Did the Chrysler brand
really need a (relatively) large SUV when Dodge already had one, especially in
light of high gas prices and shrinking sales? And if it did, why recycle the old
Aspen name, which once adorned millions of
shabbily built Dodge Aspen mid-size cars? But Chrysler says its research shows
there’s no longer negative baggage attached to the name (their target buyers
must be memory challenged?), and they’re tired of losing SUV shoppers to cousins
Dodge and Jeep, let alone to domestic and off-shore competitors.

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We’ve written before that
America’s full-size SUV segment will
shrink but won’t go away, since there’s no suitable alternative for those who
really need them for serious towing and hauling. So we understand that Chrysler
wants to play with GM, Ford,
Toyota,and Nissan in that still-large and
lucrative market. And we now believe that nicely turned-out, well-equipped,
smooth-driving Aspens in the low-to-mid $30,000 range should be viable players.
Just please, Chrysler, don’t try to tell us they’re larger than “full-size” but
smaller than “large.”
2007 Chrysler Aspen
Base price: $31,490
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QUOTE
Engine: 4.7-liter
SOHC V-8, 235 hp/300
lb-ft; 5.7-liter OHV V-8, 335 hp/370 lb-ft
Transmission: Five-speed automatic, rear- or
all-wheel drive
Length x width x height:
200.8 x 76.0 x
74.3 in
Wheelbase: 119.2 in
Curb weight: 4866 lb
Fuel economy (EPA city/hwy): 14/19 mpg
(4.7-liter, 2WD); 14/19 mpg (5.7-liter, 4WD)
Major standard
features:
Three-row seating, fog lamps, power-adjustable pedals, front and rear air
conditioning, power windows, locks, mirrors, remote keyless entry, AM/FM/CD
audio, tilt steering wheel, Homelink universal transceiver, Sentry Key engine
immobilizer
Safety features: Anti-lock brakes, traction and
stability/rollover control; Trailer Sway Control; dual front and side curtain
airbags
Warranty: Three years/36,000
miles