Advertisement
Go
2003 Cadillac CTS Photo
Reviewed by TCC Team
, The Car Connection
BASE INVOICE
$27,750
BASE MSRP
$30,000
Quick Take
It’s a long way from the hard tarmac of Germany’s legendary Nurburgring to the manicured greens... Read more »
N/A out of 10
Browse Cadillac CTS inventory in your area.

SEE LOCAL CLASSIFIEDS
Check out Caddy's Cien supercar and other GM concept vehicles!

It’s a long way from the hard tarmac of Germany’s legendary Nurburgring to the manicured greens of Pebble Beach.  But Cadillac clearly has a long road to travel if it ever hopes to regain its crown as the self-proclaimed “standard to the world.”

Last weekend’s annual Pebble Beach Concours d’Elegance served as a fittingly elegant backdrop for the formal roll-out of the all-new, 2003 CTS sedan, the car Caddy hopes will help it begin that journey.  The designated heir for the largely unloved Catera, CTS is Cadillac’s latest attempt to gain traction with the type of young, hip and demanding buyers who’ve all but abandoned the General Motors division for its import competition.

“One of our highest priorities is to restore this great automotive brand and once again become the standard of luxury for the world,” said Ron Zarrella, GM’s brand marketing guru, as a fleet of classic Caddys rolled onto Pebble Beach’s legendary greens.

The international language of luxury

The best-selling luxury brand in the U.S. for nearly three-quarters of a century, Cadillac is now struggling to simply hold on under an increasingly aggressive assault from the likes of Lexus, BMW and Mercedes-Benz.  But where the Catera was little more than an asterisk on the sales charts in the fast-growing “entry-luxury” segment, Cadillac is counting on CTS to make it a credible contender.

The new sedan is more than just an update of the Catera.  It marks the formal debut of Cadillac’s controversial “Art and Science” design theme.  It’s a striking shift for a division that’s unsuccessfully tried to play it safe over the last few decades.  The look isn’t likely to appeal to everyone, concedes Caddy’s general manager, Mark LaNeve, and it isn’t meant to.  Taking a cue from its Japanese rivals, the GM marque has accepted a fundamental reality of today’s luxury market: no risk is the biggest risk of all.

Advertisement
Advertisement
Try My Showroom
Save cars, write notes, and comparison shop with hi-res photos.
Add your first car
Related Used Listings
Browse used listings in your area
Advertisement

How does the
TCC Rating work?
The TCC Rating is a clear numeric rating value based on a 10-point scale that reflects the overall opinion of our automotive experts on any vehicle and rolls up ratings we give each vehicle across sub-categories you care about like performance, safety, styling and more.

Our rating also has simple color-coded “Stop” (red), “Caution” (orange),
or “Go” (green) messages along with the numerical score so you can easily understand where we stand at a glance.

Our automotive experts then also collect and show you what other websites say about these different aspects of any vehicle. We do this leg work for you to simplify your research process.

Learn more about how we rate and review cars here.

 
© 2014 The Car Connection. All Rights Reserved. The Car Connection is published by High Gear Media. Stock photography by izmo, Inc. Send us feedback.