Marty Padgett is High Gear Media's Editorial Director, overseeing the words that skim across High Gear Media's portfolio of automotive destinations... More
The year 2009 brought the newest edition of the bigger Bimmer--and in this, its fifth turn around the block, the player from Munich neatly reverses the styling miscues applied under the old regime, which makes today's 7-Series one of the best-conceived big sedans Bavaria's ever brewed.
The awkward proportions and surfaces of the 2002-2008 model are gone, and performance is better than ever, too. The quintessential BMW driving feel remains intact, despite a horde of new electronic interventions and a big uptick in size. There's a version, practically, for anyone well-funded enough to lay down a minimum of $70,000 for a four-door sedan. The in-line six versions are sprightly enough; the twin-turbo V-8s are thrusty joys to drive. The V-12 may be overkill for anyone who can't afford one--and the new Hybrid, a first important step into new technology that could use some smoothing over.
Cavernous interior room comes with either the short-wheelbase 7er. Long-wheelbase cars have chauffeur-style room for front and rear-seat passengers. Safety ratings are still on hold, but other features overflow the order sheet--everything from DVD changers to night vision to custom wood and leather trim.
With a base price above $72,000 in the 740i, climbing to more than $135,000 for the 760Li, there's a vast gulf in the 7-Series lineup that leaves lots of wiggle room for the justifications and rationalizations you'll want to make. In that range, the 7-Series' competition includes the Mercedes-Benz S-Class, Audi A8, Jaguar XJ, Lexus LS; Porsche Panamera; possibly even the Aston Martin Rapide, if you're willing to sacrifice a lot for beauty.
Likes:
An aesthetic high-five
Startling power, even with six-cylinder versions
Handling's pretty sharp for such a wide, long car
That huge back seat
Your choice of nine different models
Dislikes:
The electronic gadgets can feel overwhelming
BMW's iDrive system's getting better--but have you tried MyFord Touch?
ActiveHybrid 7 has too much regen baked in at low speeds