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BMW Reins In The
3-Series by TCC Team (2/21/2005)
Automaker plays it
safer with the new 3er.
A couple of weeks before its world premiere at the Geneva Auto Show, BMW has
released pictures and details of the new 7-Series. But even better, just before
the opening of the show, TCC had the opportunity to drive the new flagship
sedan.
The fourth generation of the 7-Series was launched in
November 2001, and although the styling generated heated discussions, the ‘7’
has proven to be more successful than its predecessor: with 160,000 cars sold in
38 months, BMW has seen an increase in sales of eight percent.
On a preview drive for the press, Dr. Burkhard Göschel,
member of the Management Board of BMW AG, said that in spite of the controversy,
BMW had to differentiate the 7-Series more from the 5-Series: “Both models
differed only in size, not in the concept. The 7-Series was basically a big 5.
Our decision was met publicly with much debate. You know about that and it’s
good. BMW is an emotional brand.”
With the mid-cycle
model update, unveiled inGeneva today, BMW stayed
on track, convinced by its sales success and the fact that the 7-Series took the
lead in the luxury segment in its home market last year.
Freshened up
The 7er’s design has been
moderately altered, mainly by refining some lines, such as the shape of the
headlights, and the integrated spoiler at the rear. The rear does not look as
plump anymore and you definitely do not get the feeling the rear lid is actually
somewhat (0.78 inches) higher. The updated 7-Series also has a new kidney
grille, front and rear fascias, xenon headlights and different rear lights.
There are more chrome details and new materials in the interior. The iDrive
system has been refined, too.
The changes on the exterior are not only for
the looks. Designer Jürgen Hassmann explained that they also improve
aerodynamics and downforce.
Most important for the updated 7-Series is the renewal
of the engine range. Five of its six engines are new or modified; the
two-year-old V-12 remains unchanged. The new powerplants offer not only better
performance, but also reduced fuel consumption. The V-8 in the 750i has an
increased displacement (from 4.4 to 4.8 liters), with a power output of 360 hp
and 360 lb-ft of torque. The 750i accelerates from 0-60 in 5.8 seconds and
reaches a top speed of 150 mph.
Spanish
dancing
The 750i was also the
version available for our first test drive in the south of
Spain . We
covered more than 400 miles in the beautiful
Andalusia area and on the freeway along the coast. Upon
return after the first leg, the BMW staff was curious about our impressions,
especially of the new engine. When I say that I would have liked to hear the
more typical V-8 rumble, the answer is that buyers do not want that. What
applies to the new engine, also works for the new 7-Series: without a direct
comparison with the current version, that is already very good, it is hard to
make out differences. But yes, the 4.8-liter V-8 has an enormous torque that you
regularly need when overtaking the slow trucks on the mountain roads. Step on
the gas, count to three while listening to the suppressed engine sound and the
mission is completed.
In the 7-Series, even
dynamic driving goes in style. Under normal conditions and even on wet road, the
car remains steady on track, rarely if ever reaching its adhesion limit and
therefore never letting the driver feel out of control. And even though the
roads in this part of
Spain are a bit small and curvy for a
sporty driver with such a big sedan, it is still fun to drive the 750i, as its
character can easily be qualified as dynamic. The changes on the suspension
undoubtedly add to this feeling. The rear track of the 7-Series is now 0.55
inches wider and three suspension settings are available: standard, Adaptive
Drive, and sports suspension. The
Adaptive Drive
combines
Dynamic Drive
with
continuously adjustable damper controls.
I still had to fiddle
with the cantankerous iDrive. When driving it’s simple to go into navigation
mode, but changing the view on screen or getting to other settings takes
practice.
What I like best about
the new 750i, aside from its marvelous engine, is that the car “fits,” like a
shoe that has been worn, not too tight, not too wide. And that does not always
apply to a big car like the 750i, which is 198.4 inches long. Will the
long-wheelbase L-versions fit? They are 5.5 inches longer than the normal
versions, with a wheelbase stretched from 117.7 to 123.1 inches.
You’ll find
that out later. The new BMW 7-Series will arrive in North America by early May.
2005 BMW 750i
Base price: $70,000 (est.)
Engine: 4.8-liter V-8, 360 hp/360
lb-ft
Transmission: Sequential six-speed automatic,
rear-wheel-drive
Length x width x height: 198.4 x 74.9 x 58.7
in
Wheelbase: 117.7 in
Curb weight: 4486 lb
Fuel
economy (EPA city/hwy): N/A
Safety equipment: Dual front airbags,
anti-lock brakes, stability control, side airbags
Major standard
features: Automatic climate control, power windows/mirrors/locks, electric
rear defroster, 18-inch wheels, cruise control, tilt/telescoping steering wheel,
CD changer/MP3 player
Warranty: Four
years/50,000 miles