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Bentley Boosts Bid for Ultra-Lux Crown by TCC Team (4/29/2005)
VW’s luxury brand is defying gravity in a sluggish
sales segment.

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Not all that many years ago, Bentley’s “Flying B” logo seemed an endangered
species. All but ignored by its long-time parent, Rolls-Royce, the Bentley brand
had virtually vanished from the market. Then, the staid and conservative British
automaker took an unusually daring step, bolting a pair of turbochargers onto
the big Bentley V-8 to create the ultra-luxury equivalent of a muscle car.
The Turbo R turned things upside down; where
Bentley had accounted for just five percent of total Rolls-Royce Motor Co.
sales, it was suddenly selling 95 percent. A decade ago, when the
long-struggling British company was put on the auction block and the two sibling
brands cleaved in a Solomon-like business deal, Rolls went to BMW, Bentley to
Volkswagen. And if anyone was left wondering who got the better of the deal,
study the latest sales numbers and reviews.
Rolls’ new Phantom has generated what might be called a
“mixed” response and lukewarm sales. As for Bentley’s newest entry? Let’s just
say there’s little down time at the assembly plant in
Crewe. With a ten-month backlog of orders for the sporty
Continental GT coupe, Bentley has commandeered VW’s underutilized Phaeton plant
in
Dresden,
Germany, hoping
to catch up with demand.
That’s not likely to happen any time soon. Not with
the newest addition to the lineup ready to hit the
streets.
Fine
flying
Though the new Continental Flying Spur is a bit
longer than the GT, you’ll quickly recognize the family lineage. There’s the
same chromed, crosshatch grille that’s become an icon for the American bling
crowd. The sculpted quad headlights flow into the hood, as if shaped by the
wind. But from the B-pillar back, the Spur is entirely new, a classic character
line running nearly the length of the body. While there’s an elegant feel to the
design, it is far less formal and rigid than the traditional Bentley sedan,
today personified in the form of the big Arnage.
In keeping with its luxury pedigree, the Spur
stands taller than a typical sport sedan, yet it maintains the taut, coiled feel
of the GT, seemingly ready to leap into motion at any moment. The new four-door
actually boasts a lower coefficient of drag than the coupe, benefiting from the
physics of its high rear deck lid.
The stretched platform cradles a body that’s a full
20 inches longer than the GT, nose-to-tail. Bentley designers have made good use
of all that extra space. The interior is not quite so cavernous as Maybach’s
over-the-top M62, though there’s ample space to stretch out — especially if you
opt for the Flying Spur’s optional, reclining rear bucket seat
package.
Our hosts were quick to point out, then apologize
for, the most subtle of flaws in the prototypes we got to drive recently, then
promise they’ll be gone before the first Spur reaches the
U.S. late this
year. Apologies aside, they were generally modest enough to pass muster in a
Lexus, that archetype of precision fit-and-finish.
Cockpit
moves
Though Volkswagen has significantly modernized the
Crewe plant in recent years, hoping to improve
quality, as well as productivity, there’s still plenty of handwork involved in
each Continental, Flying Spur, and GT. Nowhere is that more apparent than when
you’re sitting behind the wheel. As you’d expect, each GT boasts a forest full
of wood and a herd of cowskin. (Buyers will be offered a choice of sixteen
different leathers and seven woods, with even more interior options, such as
brushed aluminum, under development.)
As with the exterior design, there’s the feel of
classic Bentley, yet it’s decidedly more modern, sporty and, if you will, more
fun. Auto aficionados may also detect another influence. Though Bentley
officials cringe when you remind them, the electronic control unit managing the
Flying Spur’s climate control, audio, and navigation systems is a near direct
lift of the module found in VW’s big Phaeton sedan. There’s nothing wrong with
the look, though we do have problems with the technology.
That’s one area where the Flying Spur falls short.
Rather than hold back production, the new sedan — as well as the earlier GT —
Bentley went to market with some admittedly outdated technology. The nav system,
for example, requires multiple CD discs to map a landmass as big as the
U.S. or Europe, rather than a single DVD. An update is at least a
year away, as is DVD-Audio with 5.1 surround sound. So is Bluetooth technology,
which will allow a motorist to link the car’s hands-free system to a cell phone.
Remote keyless start will be available in Europe at launch, but it’s also about
a year away for the U.S. market.
Niggling arguments, perhaps, but such things matter
to today’s younger, hipper luxury car buyers. Yet there are plenty of other
things to keep them entertained — and impressed.
Spurred
to excel
Like the Continental GT, and the Turbo R before it,
the new Flying Spur celebrates Bentley’s performance heritage — recall, if you
will, that founder W.O. and the “Bentley Boys” still hold the track record for
victories at Le Mans .
The heart of this elegant brute is a twin-turbo
W-12 engine. Yes, it is also derived from Volkswagen technology, but no
apologies and explanations necessary here. The package produces an astounding
552 horsepower. That’s enough to launch this heavyweight from 0-60 in about 4.9
seconds. Not bad when you’re moving about 5500 pounds of metal, leather, and
wood.
That is, incidentally, just about 200 pounds more
than the smaller Continental GT. Bentley engineers have done an impressive job
of eliminating unnecessary weight. The Spur’s 17-way seats, for example, are 20
percent lighter than the coupe’s, but just as comfortable and incredibly
supportive.
You need that support if you intend to push this
car up to its limits, as we found during two days of driving through northern
Italy’s breathtaking
DolomiteMountains.
Tip in on the throttle and you’re firmly pressed
into your seat. You blow through 100 km/h (60 mph) and never look back, the
speedometer quickly climbing to 160 (100 mph), 200, 220, 240. Even a Maserati
Coupe, clearly moving flat out, made way for us as we bore north on the
Autostrade. We decided not to test the top speed, reportedly 190 mph, but we
have little reason to doubt it.
Turning off onto a scenic valley road, we charged
into corners just as aggressively as we would have with the smaller GT, quickly
finding the sedan to be its nimble equal. The two vehicles do, in fact, share
most of the same suspension underpinnings, though in the sedan, the normal
setting for the electronics is slightly softer. You can easily adjust that with
the turn of a dial. Another difference: thicker rollbars designed to handle the
Spur’s added weight.
Like the GT, the new Flying Spur comes with a
standard all-wheel-drive system. In operation, it was virtually invisible — and
extremely reassuring, considering the steady rain that slicked up the Dolomite
mountain roads we blasted through.
Though only offered with an electronically managed
six-speed automatic, we didn’t find any reason to complain. The gearbox’s manual
mode is pleasantly quick and surprisingly intuitive, especially when you’re
using the pair of paddle shifters well positioned behind the steering wheel. You
don’t even need to put the main gear selector into manual mode. Nor do you have
to shift back into auto mode. About 20 seconds after you last tap the paddles,
the transmission will begin automatically shifting on its
own.
Under everyday driving conditions, the Flying Spur
is your classic luxury “saloon,” elegant, sophisticated and comfortable. It’s
stable, quiet and a joy to both drive and be seen in. Step down hard on the
throttle and its alter ego emerges. The sense of performance is enhanced by a
slick bypass valve that actually lets you hear the joyous noise of the W-12
under full acceleration.
With the added capacity in
Dresden, there’s a good
shot Bentley will be able to build about 9000 Continentals this year, both GTs
and Flying Spurs, but if you’re hoping to take delivery of the new sedan, you
better get in line fast. Demand is already building and after a couple days
behind the wheel, we can easily understand. The Continental Flying Spur is going
to set a tough benchmark to beat.
2006 Bentley Continental Flying
Spur
Base
Price: $164,990
Engine: 6.0-liter twin-turbocharged W-12,
552 bhp/479 lb-ft
Transmission: ZF
six-speed automatic with Tiptronic, all-wheel drive
Length x width x
height: 208.9 x 63.9
x 63.3 in
Wheelbase: 120.7 in
Curb weight: 5456 lb
Fuel economy (EPA city/hwy): N/A
Safety equipment: Dual
front, side, and side curtain airbags; stability control; traction control;
all-wheel drive
Major standard
features: Automatic
climate control, power windows/mirrors/locks, electric rear defroster, 19-inch
wheels, cruise control, tilt/telescoping steering wheel, CD changer/MP3 player,
DVD navigation, leather trim
Warranty: Four years/50,000 miles