WTF

Saturn's 'Dear John' Letters: Savvy Or Schmaltzy?
Richard Read By Richard Read

Saturn's 'Dear John' Letters: Savvy Or Schmaltzy?

10/27/2009

Saturn fans are an exceptional bunch. Despite recent surveys showing brand loyalty to be a thing of the past, Saturn owners' passion for their rides is the stuff of legend -- so the fact that slowly dying Saturn recently sent "Dear John" letters to its customers seems oddly appropriate. The...

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