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Would You Buy A Car That You Drove In A Video Game? Ford Thinks So

Would You Buy A Car That You Drove In A Video Game? Ford Thinks So

Pop in nearly any video game these days, and you're likely to see a slew of ads. In racing games like Forza Motorsport 4 and Gran Turismo 5, some of those ads come in the form of real-world vehicles you can drive on the virtual track. For over 15 years, companies have been trying to get the hang of... read more

November 3, 2011 by  - 1
 
Fast Five trailer playing at Car Town drive-in cinema

Car Town's Virtual World Offers Real-World Amenities -- Including Fast Five Movie Tickets

Last summer, we announced the launch of a new app on Facebook: Car Town. It was meant to be the gearhead's answer to Farmville and Petville and other social games that... read more April 12, 2011 by 


 
Gran Turismo 5

Nissan's GT Driving Academy Goes To Europe

Back in November, we told you about Nissan's GT Driving Academy, a promotion tied to Sony's Gran Turismo 5 videogame that will give one lucky virtual player in the U.S. a... read more February 21, 2011 by 


 
2011 Lexus CT 200h

The Stranger Side Of Green: Lexus Targets All-Night Videogamers With The CT 200h

Last spring, Lexus' marketing team came up with a metaphor about the "Darker Side of Green" to sell the new Lexus CT 200h. The gist was that the 200h is yin and yang, green... read more December 17, 2010 by  2


 
2011 Hyundai Elantra

Today at High Gear Media: Elantra First Drive, Chrysler 300

The doubters can argue, but with the 2011 Hyundai Elantra coming out soon, it's hard to argue Civic and Corolla as default best buys. [TheCarConnection] The 2011 Chrysler 300... read more December 6, 2010 by 


 
Screencap from Need For Speed trailer

Video: Pagani Zonda, Lamborghini Murcielago Star In New 'Need For Speed' Commercial

As far as videogames go, EA does many things well -- The Sims, for example. Or Rock Band. Unfortunately, the company's racing title Need for Speed hasn't garnered the same... read more November 22, 2010 by  1


 
Gran Turismo 5

Video: Nissan's GT Driving Academy Gives Gran Turismo 5 Players A Shot At A Real Race

Gran Turismo 5 for the Sony Playstation 3 has become the stuff of legend -- and not entirely in a good way. The driving game has been teased for over five years, and it's... read more November 17, 2010 by 


 
Ford Fiesta in The Sims 3

The 2011 Ford Fiesta Slides Into Sims 3

If you're a Ford fan and a Sims fanatic, we hope you're sitting down, because the 2011 Ford Fiesta has just rolled onto the virtual streets of The Sims 3. Even better: you... read more November 11, 2010 by 


 
Chevrolet Volt to be featured on Xbox Kinect "Joy Ride" videogame

Video: Amping Up Videogames With The 2011 Chevrolet Volt

For decades, advertisers have spent a good bit of time and energy (not to mention cash) placing their products in movies. Who could forget ET's Reese's Pieces or, as a more... read more June 23, 2010 by 


 
Forza Motorsport 3

Can't Make It To France This Weekend? Celebrate Le Mans With Audi And Xbox In New York

On the off-chance that you won't be heading to France for this weekend's 24 Hours of Le Mans, here's another way to get your racing fix: zip over to New York City for the... read more June 8, 2010 by 


 
Screencap from Ford and USA Network's 'White Collar' game

Another Ford Marketing Coup: 2010 Ford Taurus Featured In 'White Collar' Game

In the marketing world, product placement is tricky business. Sometimes it works very well, as in the case of General Motors' alliance with the (terrible) Transformers... read more January 21, 2010 by 


 
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