Video games

Would You Buy A Car That You Drove In A Video Game? Ford Thinks So
Richard Read By Richard Read

Would You Buy A Car That You Drove In A Video Game? Ford Thinks So

11/03/2011

Pop in nearly any video game these days, and you're likely to see a slew of ads. In racing games like Forza Motorsport 4 and Gran Turismo 5, some of those ads come in the form of real-world vehicles you can drive on the virtual track. For over 15 years, companies have been trying to get the hang of...

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