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Share The Road -- And Remix It -- With The Volkswagen Golf
Share The Road -- And Remix It -- With The Volkswagen Golf

Apps for cars are hot, hot, hot, so when Volkswagen announced the winners of its "App My Ride" contest, we were eager to check out the results. Unfortunately, our  excitement was very short-lived. The top apps aren't nearly as interesting as others we've seen -- particularly those developed for...Read More»

Roger Penske
Penske Is Feeling Very Anti-Social Media

New technology always comes with its share of detractors. Renaissance Brits hated the fork. Silent film vamp Clara Bow hated talkies. And now, Penske Automotive Group has taken a stand against social media. In a brief interview with Automotive News,  the company's vice president of business...Read More»

Screencap from Suzuki's AllPoints contest
Gamers, Cam Fiends, Sweepstakers: Suzuki's AllPoints Contest Is For You

Clearly, the auto industry thinks that Americans have nothing to do during the summer months. Between all the press releases for games and contests we've received, it seems like every automaker on the planet has a slightly new way for you to while away the hours. The latest? Suzuki, whose AllPoints...Read More»

Leah Watkins-Hall
Getting Social With Jaguar Land Rover's Leah Watkins-Hall

A couple of weeks ago, we kicked off a new feature called "Getting Social", where big guns in the auto industry share their thoughts about what's next in marketing, communications, and social media. Today, we interview Leah Watkins-Hall, Manager of Corporate Brand & Interactive Communications...Read More»

Screencap from Volkswagen's 'Shoot the Gap' ad
Video: Volkswagen Pulls 'Shoot The Gap' Ad After Complaints Go Viral

A couple of weeks ago, Volkswagen launched a new campaign to promote its "Autobahn for All" summer sales event. One of the ads for that campaign featured a conservative-looking couple out for a test drive, talking to the salesman about nice, normal things, when all of a sudden, the wife began...Read More»

Kelley Blue Book Seller's Toolkit
Video: Sell Your Car Across The Web With KBB's Seller's Toolkit

We've all been there at one time or another: wanting a new car but needing to get rid of the old one first. Sure, we could motor down to the dealership and trade it in, but more often than not, we'll get more cash for our clunker by selling it in advance. So, where to begin? Once upon a time, we'd...Read More»

Alicia Jones
Getting Social: Alicia Jones, Honda's Supervisor Of Corporate Communications

We're kicking off a new feature here at SocialCarNews.com: interviews with major players in the auto industry who use social media every day to raise awareness of products, drive consideration, and connect customers to the brand. First up is none other than Alicia Jones, Supervisor of Corporate...Read More»

2011 Kia Sportage
2011 Kia Sportage: Live Drive

San Francisco is one of the best places on earth to drive a new vehicle. Great roads circle the city, perfect photo locations crop up at almost every turn. And you don't have to have a sportscar to have a great drive in and out of town. Today, High Gear Media is driving the 2011 Kia Sportage for...Read More»

BMW's Job Channel on Facebook
BMW Is Looking For A Few Good Menschen On Facebook And Twitter

U.S. unemployment numbers may have gotten a little rosier, but most experts agree that the job market is still terrible, and even the most optimistic analysts say that there are five applicants for every job opening. We don't have exact figures on the auto industry, but given the shrinkage and...Read More»

2011 Nissan Leaf prototype
Video: The 2011 Nissan Leaf Has Arrived

  Ladies and gentlemen, the 2011 Nissan Leaf is here. And by "here", we mean "the interwebs". No, you can't drive it just yet. But you can follow Lance Armstrong's Twitter feed, where the new Nissan spokesperson occasionally mentions the all-electric five-door and how excited he is to be the first...Read More»

2011 Chevrolet Volt in New York City, March 2010
Chevrolet Brings The Volt's 'Freedom Drive' To The Info Superhighway

So, you're an early adopter -- comfy in your pup tent in front of the Apple store, happy to dump Gmail for Google Wave, even though it can't decide whether it's in "preview" or "labs" mode. Chances are pretty good that you'll also be interested in the new Chevrolet Volt hybrid EV (or whatever we...Read More»

Subaru badges from BadgeOfOwnership.com
Subaru Brings Badges To The Bumper

Social media has changed the way we talk -- or at least what we mean when we talk. "Checking in" used to mean getting a key at the hotel desk, "sharing" was done over coffee, and giving a "status update" was reserved for astronauts and combat personnel. Thanks to Facebook, Google, and a host of...Read More»

SocialCarNews
High Gear Media Gets #Social With Your #Car #News

Like the post-trendy hashtag? Get used to it, a lot, because High Gear Media's getting deeper into the social-media world of cars. Today, we're announcing an important new piece of our little galaxy of sites. You know us from TheCarConnection for reviews, ratings and comparisons; from...Read More»

2011 Scion tC by Five Axis
Contest: Unlock Your Own 2011 Scion tC On A New, Virtual Road Trip

Road trips, scavenger hunts, missions, adventures: apparently, these are the things kids love. So it's no surprise that Scion -- which boasts some of the youngest buyers of any automaker in the U.S. -- has developed an online game that uses each of those elements to promote the all new, 2011 Scion...Read More»

2012 Ford Taurus
Conan O'Brien Is The Hoopty King, With His Taurus SHO

Twitter megaceleb Conan O'Brien clearly doesn't have enough to do while he ramps up for his forthcoming TBS talk show. Call us jealous of Steve Kroft, but we're green with envy that he got a ride in O'Brien's ratty 1992 Ford Taurus SHO for a 60 Minutes segment that aired this past Sunday. Not so...Read More»

Dale Earnhardt Jr.
Dale Earnhardt Jr. Revs Up The Social Web, But He Knows When To Hit The Brakes

There are a lot of misconceptions about social media. For example, we -- meaning a general We, the People -- often assume that everyone under 40 uses Facebook, and that they all use it the same way. However, we now know that certain populations came to Facebook late, and that it's not the be-all...Read More»

Are these really @CarConnection's Twitter followers?
Our Twitter Crowd Flies Executive, Does Pullups, Doesn't Swear. Who Knew?

Here at High Gear Media's 80 websites, we write about cars and trucks. Once in a while, we touch on social media--especially as it relates to cars and trucks. But we've just gotten a tiny glimpse into the minds and habits of the 18,000 people who follow our account, @CarConnection, on Twitter. It...Read More»

The 2010 Toyota Prius
Old-School/New-School: Toyota Uses Twitter, Incentives To Lure Customers Back

In the early days of the Toyota recall fiasco, car buyers seemed to ignore the bad news. But as Cleopatra once said, denial only goes so far, and Toyota's troubles are finally having a negative impact on sales. To its credit, though, Toyota isn't taking this lying down: the automaker has turned to...Read More»

Twitter icon
Today In Social Media: Tweeting The Names Of Alleged Drunk Drivers

Newspapers across the country often publish the names of those arrested for vandalism, assault, and other charges, but Montgomery County, Texas (just north of Houston) has moved that practice into the digital age: District Attorney Brett Ligon and County Vehicular Crimes Prosecutor Warren Diepraam...Read More»

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