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Audi Gets Socially Smart - Gives Kevin Rose An R8 V10 For A Week
Audi Gets Socially Smart - Gives Kevin Rose An R8 V10 For A Week

NOTE: Get these headlines in your email box every day. Sign in here. Audi was not first to the social game. In fact they were a little behind the curve when compared to Ford and General Motors. Lately they have been making up for lost time. With the TT-RS Facebook petition and now Kevin Rose...Read More»

Fireball Run Day 2
Fireball Run: Camaro SS Video Tour And Apology

I had a ton of thoughts about how things were going to be at the Fireball Run. In fact I had so many ideas of how we were going to bring you coverage. I sit here now (after surviving the last 9 days) and laugh at all those thoughts. Originally it was going to be simple to bring all the live...Read More»

Paris
High Gear Media's Social Media Cheat Sheet For The 2010 Paris Auto Show

Chances are good that you're reading this from an office cubicle somewhere in America. Or Canada. Or maybe Australia. Or any other place on the globe that isn't the 2010 Paris Auto Show. Not to worry, though -- many of us are right there with you, scarfing down Lunchables from the vending machine...Read More»

Texting while driving
Sometimes, Texting And Driving Are A Great Combination

We've written a lot about the dangers of distracted driving, particularly texting and driving. Say what you will about Oprah Winfrey, but she's right when she insists that no one can safely text and drive. However, there are a couple of instances where texting and driving make for a good...Read More»

GOGO In Flight Wireless
Fireball Run: Car Social Media in the Air

The High Gear Media team is in the air, en route to Las Vegas, where we'll launch our challenge to win the 2010 Fireball Run Adventurally this evening--while we help organizers promote the cause of missing children. Right now, I'm sitting on a plane writing this post, thinking to myself how far...Read More»

Mobile Command Center
Fireball Run: Turning The Chevrolet Camaro SS Into A Social Media Command Center

As we mentioned earlier we are going to be bringing you along with us for the Fireball Run. That's right! To do that we are bringing quite a bit of electronics (still hoping our actual clothes fit in the car after our electronics go in). So lets get to it. Joel's MacBook Pro Nelson's Sony Vaio...Read More»

Twitter logo
Why You Should Follow A Company On Twitter

Twitter has taken the world by storm. Some consider Twitter as making it or hitting the big time back in the spring of 2009. That is when Twitter hit Oprah. Around the same time Ashton Kutcher and CNN were in a war as to who could reach 1 million followers first. Many companies have flocked to...Read More»

Avid NASCAR fans at the Sharpie 500
Should You Follow A Company On Twitter And Like Them On Facebook?

One of the questions I most often get asked is: Why would I follow a company on both Twitter and Facebook? It is a valid question. Many companies, including blogs, post similar if not the same content on both places. But is it really the same content? Is it the same delivery? Following a company on...Read More»

Splash page for Bump.com
Like That Driver In The Next Lane? Now You Can Stalk Her/Him With Bump.com

So there you are, puttering along, minding your own business, when some hottie rolls up beside you, gives a long, lingering glance, then zips down the road. Finding that gal or guy used to mean posting a "Missed Connections" ad in your local paper, which seemed sad and desperate and potentially...Read More»

Audi TT RS
Audi Used Social Media To Make A Decision On The TT RS For The U.S.

So as many enthusiasts now know, the Audi TT-RS will indeed come to the America. The announcement was made two days ago and of course it was made using social media. The car will arrive late in 2011 and there will be parades and parties upon it's arrival (ok fine I made that up, but there should...Read More»

Facebook page for the Honda Accord Crosstour
One In Four Shoppers Uses Facebook, Twitter To Choose Next Ride. Do Automakers Know That?

People discuss lots of stuff on social networks. Grandchildren. Farmville. Cat videos. But they also discuss the world of commerce -- what they like, what they're buying, and what they try to avoid. And of all those things, all those products, we talk about cars most of all. ROI Research recently...Read More»

Twitter icon
How Will The New Twitter Affect Automotive In Social Media?

Have you heard about this thing called Twitter? Yes? I thought so. Well yesterday Twitter announced what we would call a overhaul or in the auto industry "a refresh." The refresh went live last night to about one percent of Twitters users. That's right, one percent. Twitter said the rollout would...Read More»

Dyson DC31 Handheld Vacuum
Contest: Dirtiest Car Interior Wins Dyson Hand Vacuum To Suck It Clean

Have a dirty car interior? Think your car's interior is the dirtiest? Well we are looking for the fan/follower with the dirtiest car interior. Dyson provided this super awesome new DC31 handheld vacuum for us to give away. This thing is powerful and quiet. Here's the deal- Contest starts at 12 PM...Read More»

Audi TT RS
Today in Social Car News: Audi Makes Good on TT-RS, Ken Block Releases Gymkhana Three

Today was a day in history for Audi as they finally announced that the TT-RS would come to the U.S.. In fact they announced via Twitter and Facebook that the TT-RS gathered over 11,500 signatures in the one month the online petition was going. Some of those people may even be buyers (I'm sure they...Read More»

2011 Ford Explorer
Ford Vs. Chrysler: Two Ways to Launch Cars Via Social Media

Unless you've been living under a boulder--or just don't have Facebook, same difference--you know Ford used social media to launch the new 2011 Explorer. Yup, Facebook. Today, Chrysler took the same route with not one, but four either new or refreshed models. In a huge shift in the industry...Read More»

2011 Chrysler 200
Chrysler Uses Social Media To Tease & Reveal Updated 2011 Models

Today was huge for Chrysler! They announced/revealed pictures and some details on four new or refreshed 2011 models. From the refreshed Chrysler 200 (which is the new name for the Sebring) to the new Fiat 500 Sport, it was a frenzy of news. Chrysler took the social media route in releasing the...Read More»

Facebook and OnStar logos
Typing Is For Chumps: OnStar Lets You Speak Your Facebook Updates, Listen To Mail

It seems like just yesterday we were discussing GM's plans for OnStar, and now, we're getting more information about the popular telematics system's new offerings -- namely, a voice-to-text feature that will allow users to speak their Facebook updates and listen to their Facebook mail. The feature...Read More»

British sign
Late On Your Car Note? Don't Accept That New Facebook Friend Request

Remember the paper boy in Better Off Dead -- the psycho tyke who chased John Cusak around, demanding his two dollars? Yeah, we all laughed about the little dude's persistence, but truth of the matter is, creditors like that kid make their living by being tenacious, tracking down borrowers wherever...Read More»

Screencap from Ford Fiesta 'Vampire Diaries' contest
Ford Wants To Know Why You Love Vampires (In 50 Words Or Less)

Leggings, Hammer pants, vampires: these are tell-tale signs that the 80s revival is in full swing. To market the new Fiesta subcompact to Millennials -- for whom the 80s seem like a kicky time to be alive -- Ford is hoping to capitalize on one of those three trends. Can you guess which? (Hint: it...Read More»

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