TrueCar

Car Prices Soar, Incentives Plummet
Car Prices Soar, Incentives Plummet

The good news is, car sales are soaring. Most automakers have already released figures for September, leaving analysts' expectations in the dust. The bad news is, that means demand for cars is high. And when demand is high, so are car prices, making good deals hard to find. Transaction prices are...Read More»

George Clooney advertising the Mercedes-Benz E-Class L in China
What Do The 1% Drive? The Top 10 Cars In Wealthy ZIP Codes

When you think of the wealthy -- if you do -- what do imagine them driving? A Porsche 911? A Lamborghini Gallardo? An old-school Rolls-Royce? Eh, not so much. Sure, six-figure supercars are the province of the uber-rich, but by and large, America's wealthy families drive fairly mainstream vehicles...Read More»

TrueCar.com sales projections for May 2012
Zoom-Zoom: Analysts Predict 32% Growth In New Car Sales

Looking for a bit of good news to send you off on your long, holiday weekend?* According to TrueCar.com, May's new vehicle sales should come in 32% above May 2011. As exciting as that is, though, we should point out that a few automakers are skewing the curve -- namely, Honda, Toyota, and to a...Read More»

2012 Volkswagen Beetle
When It Comes To Cars, Men Dig Superman, Women Love Clark Kent

Here we go again: a new study has revealed the vastly different habits of men and women. The focus this time? Each sex's preference in cars. The data comes from TrueCar, which crunched numbers on over 8,000,000 vehicle sales in 2011. Among the nuggets TrueCar uncovered: Women prefer smaller...Read More»

Fuel gauge
Average Fuel Economy Of New Cars Sold Hits An All-Time High

Gas prices are going up, up, up, and since the stuff only gets more expensive during warmer months, we doubt prices will slide anytime soon. That may help explain why shoppers are leaning toward more fuel-efficient rides and why the average fuel economy of new vehicles sold in January hit an...Read More»

Handing over car keys
November Auto Sales Booming, On Pace To Hit Record High

U.S. auto showrooms are usually quiet in November. That's due to a combination of factors, including the colder weather (which keeps some folks indoors), the holiday season (which forces many shoppers to prioritize tchotchkes over cars), and of course, buyers patiently waiting for December's...Read More»

2012 Chevrolet Corvette
TrueCar Picks Biggest Black Friday Car Bargains

Thanksgiving's schedule includes three NFL games and one other major contact sport: Black Friday sales busting the doors earlier than ever. For diehards it's all about the deals, mashed up (sometimes literally) with the rush from conquest. There is a way to save thousands more than even the most...Read More»

2012 Ford Focus
Incentives Shrinking, Bringing Vehicle Prices To Record Levels

Remember all the incentives being thrown down on new vehicles a year or two ago? They're pretty much gone, and the transaction prices being paid for new vehicles are now at record levels. According to the pricing-intelligence firm TrueCar, the average transaction price for a new vehicle is up to...Read More»

2011 Hyundai Elantra
May Auto Sales: Hyundai And Kia Take Third Place, Ahead Of Toyota

Hyundai and Kia are this month expected to pull ahead of Toyota and Honda, to be the third top-selling brands in the U.S. market after only GM and Ford. Even more to the point, Hyundai and Kia are expected to be the only major brands with sales up versus April. According to the pricing-intelligence...Read More»

Nelly stars in 2011 Ford Explorer advertisement
For A Deeper Vehicle Discount, Go When The Dealer Needs You

Savvy car shoppers have traditionally chosen times to buy when they thought car dealers were under the most pressure to make sales: the end of the month or year-end. Both are good bets at most dealerships. Now there is added support for that strategy. TrueCar.com has crunched the numbers and...Read More»

2010 Infiniti G37 Sedan
The Best Day To Buy A Car At A Discount? It's In The Numbers

If you’re planning on buying a car over the next month, the best day to buy—the day you’ll receive the biggest discount on the selling price—is April 30, 2011. By the way, the worst day is May 9. This information is from TrueCar.com, which provides new-car pricing for...Read More»

2010 Honda Civic Sedan
Car Buying Guide: Know You’re Getting A Good Deal

When I was Internet Manager for a major car dealer, the most frustrating issue my customers faced was not knowing if they were getting a fair and reasonable deal. It was this not knowing—this black-hole of uncertainty—that created such anxiety, it transformed making a final decision to...Read More»

2011 Lexus RX 450h
Price Alert: These Vehicles Will Cost A Lot More...Next Week!

If you're a smart shopper, looking for a small or fuel-efficient car, you might want to consider heading out to the dealership this weekend. That's because even next week, analysts are predicting that prices will be considerably higher. As we reported yesterday, worries over gas prices and...Read More»

2011 Porsche 911 GTS
Study: Men Want To Be Seen, Women Want To Be Seen As Practical?

Men go for bold looks, bold sheetmetal, and horsepower, while women go with interior space, practicality, cost, and safety features, right? It sure sounds like a reinforcement for a tired gender bias. But, at least in some ways, it's still true. Those expectations might be changing, gradually, but...Read More»

Cadillac dealership
Report: Could Upfront Pricing Benefit Both Shoppers and Dealers?

Shopping for a new car is full of mistrust. Given the tremendous flexibility in vehicle pricing, even if shoppers manage to secure an excellent deal, they often leave the dealership with no reassurance of it, leaving some thinking that they've been scammed. Yet dealerships have been seeing their...Read More»

Online shopping
Study Shows Consumers Prefer Upfront Pricing And Transparency

A new study by TrueCar Inc. determined that consumers prefer to know the true price of a car paid by others along with transparency when car shopping. It seems most consumers are not aware of what the dealers actually make on each new vehicle sold. The study, conducted by Synovate, polled 1,000...Read More»

2010 Mercedes-Benz C-Class
Frugal Shopper: A New Mercedes-Benz At Ten-Percent Off Sticker?

If you're a longtime admirer of the three-pointed star, this might be the right time to head to the showroom with some serious intent. Mercedes-Benz vehicles are selling for an average of ten percent below MSRP—when you look at its 2010 models, that is. The 2010 Mercedes-Benz C-Class is the...Read More»

Cadillac dealership
Signs Of A Rebound, Yet The Worst Auto Market Since The 1950s

Some of the phrases used in headlines this week, to describe August auto sales, have been brutal: "sales slowing to a crawl," "taking a tumble," or "struggling along" were just a few. But they're pretty appropriate. "We saw the worst August in 28 years," looking at sales altogether, assessed Jesse...Read More»

2011 Jeep Grand Cherokee
Auto Sales Down, But Ford And Chrysler Take Back Market Share

The industry is still suffering, and sales haven't truly found their rebound yet. But Ford and Chrysler are showing surprisingly strong in the market, compared to where they were last year. Versus the Cash for Clunkers frenzy of last summer, sales are way down—about 20 percent versus last...Read More»

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