Toyota Recall

Toyota Creates Rapid Response System (For Public Relations, Anyway)
Richard Read By Richard Read

Toyota Creates Rapid Response System (For Public Relations, Anyway)

04/12/2010

For the first few months of the Great Recall Fiasco, Toyota took it on the chin. The company was slow to respond to criticism from consumers, regulators, and the press, and when Toyota did speak, it did so politely and demurely, apparently willing to shoulder the blame alone. Said Akio Toyoda, "As...

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