Toyota Recall

Toyota Creates Rapid Response System (For Public Relations, Anyway)
Toyota Creates Rapid Response System (For Public Relations, Anyway)

For the first few months of the Great Recall Fiasco, Toyota took it on the chin. The company was slow to respond to criticism from consumers, regulators, and the press, and when Toyota did speak, it did so politely and demurely, apparently willing to shoulder the blame alone. Said Akio Toyoda, "As...Read More»

Tata Nano in flames, Mumbai, India, from Indian Autos Blog
Hey, Toyota, It Could Be Worse: You Could Have Flaming Tatas

Toyota's troubles with so-called sudden acceleration are so well publicized, we're not going to run them down here. But we'd remind the world's largest carmaker that it might be far worse. As well as sticky accelerator pedals and ill-fitting floor mats, they could also be facing cars that...Read More»

Kendall Toyota  -  Eugene, OR  -  First LEED Platinum dealership facility
With Incentives, Toyota Taking Back Its Market Share

The aggressive incentives offered by Toyota (NYSE:TM) appear to be working, bringing shoppers back to Toyota dealerships—and the automaker back from a recall-related sales slump. For the first half of March (through 3/14), Toyota has more than 14 percent of the market, according to the pricing...Read More»

Age distribution of drivers in 56 Toyota acceleration deaths, data from Jalopnik and Overlawyered
Toyota Sudden Acceleration: Is It All Older Drivers' Fault?

So-called "sudden acceleration" is an ugly mix of media frenzy, sophisticated engineering, and complex human-machine interaction. But recent data on Toyota sudden-acceleration complaints seems to show--with some qualifiers--that the bulk of the incidents ending in fatalities have been reported by...Read More»

Kendall Toyota  -  Eugene, OR  -  First LEED Platinum dealership facility
Toyota Offers Zero-Percent And Free Maintenance To Some Buyers

Toyota (NYSE: TM) rolled out an all-new incentive program aimed at jump-starting sales that have slumped due to bruised consumer confidence from the ongoing accelerator-related recalls, the related hearings in Washington D.C., and several other issues and recalls. The automaker calls the new...Read More»

The 2010 Toyota Prius
Old-School/New-School: Toyota Uses Twitter, Incentives To Lure Customers Back

In the early days of the Toyota recall fiasco, car buyers seemed to ignore the bad news. But as Cleopatra once said, denial only goes so far, and Toyota's troubles are finally having a negative impact on sales. To its credit, though, Toyota isn't taking this lying down: the automaker has turned to...Read More»

Loose all-weather floor mat jams accelerator pedal. Photo: NHTSA
Toyota Recall: Feds Might Require Brake Overrides

It's already looking like the Toyota recall hearings will bring us at least one new safety feature to all new vehicles: brake overrides. Transportation Secretary Ray LaHood might recommend that every U.S. new vehicle be equipped with so-called smart throttle systems—meaning, most importantly...Read More»

Ad for Dansk Port Teknik garage doors by JWT agency
Garage Door Manufacturer Thinks Toyota's Deadly Safety Flaw Is Hilarious

It's not easy making light of tragic events. Cracking jokes about fatal tornadoes, mudslides, and building collapses is best handled by really good comedians and/or really big idiots. Take a look at the ad at left and guess which category Danish garage door manufacturer Dansk Port Teknik falls...Read More»

Wrecked Toyota Prius owned by Elizabeth James, photo by Ted James, from Houston Press
NHTSA Has No Software Engineers or EEs To Analyze Toyotas

Sometimes you see something you just can't believe. And yet, there it is in cold type (or warm electrons). Today's candidate is a single sentence by Washington Post writers Peter Whoriskey and Frank Ahrens, discussing the Congressional investigation of the National Highway Traffic Safety...Read More»

Akio Toyoda
Toyota CEO Akio Toyoda Shifts Gears, Will Testify to Congress

Toyota president and CEO Akio Toyoda has changed his mind and agreed to testify before the U.S. Congress next Wednesday on the escalating series of safety issues and vehicle recalls that have dominated media and damaged the brand. As we've detailed, Toyota's response has been slow and in some cases...Read More»

Akio Toyoda
Toyota Opens Lines Of Communication While Its President Dodges Congress

Toyota's response to the current recall fiasco has been a little slow -- and that's being generous. As new details emerge from memos and other documentation, it's clear that Toyota officials have spent much of the past few years hiding their heads in the sand, hoping this would all go away. Now the...Read More»

2010 Toyota RAV4 FWD 4-door V6 5-Spd AT Ltd (Natl) Grille
Toyota Recall: Ford, Honda, And Hyundai Gaining The Most

Ford, Hyundai, and Honda—not GM or Chrysler, as some sources have claimed—look to be making the most conquests from customers who've had it with Toyota due to recall uncertainties. In looking at the market share that Toyota has lost, that's what the pricing intelligence service TrueCar found...Read More»

2010 Toyota Sequoia
Toyota-Hired Firm Finds No Problem With Electronic Throttle

A Toyota-funded test of vehicles has failed to find issue with the automaker's electronic throttle system, which some safety advocates have accused of being linked to widespread reports of unintended acceleration in Toyota and Lexus vehicles. Back in September, Toyota recalled 3.8 million Toyota...Read More»

2010 Toyota Tacoma
2010 Toyota Tacoma 4WD Trucks Recalled For Driveshaft Issue

As the media din surrounding Toyota's recall of millions of vehicles for accelerator-related issues is just fading slightly, but the recall of the iconic Prius remains in the headlines, another Toyota recall looms. According to PickupTrucks.com, Toyota is initiating a voluntary recall of some 2010...Read More»

Mike Rowe in Ford's 'Spread the Word' campaign
Timing Is Everything: Mike Rowe Spreads The Word About Ford Quality

Earlier this week, TCC editor Marty Padgett saw a commercial touting the quality of Ford vehicles and how they're built better than Toyotas or Hondas. Given that Ford recently launched an incentive program to woo Toyota owners worried about the company's current recall fiasco, we thought this was...Read More»

2010 Toyota Corolla 4-door Sedan Auto S (Natl) Front Exterior View
Toyota Corolla Being Reviewed For Potential Steering Issue

In recent weeks Toyota has managed two major acceleration-related recalls covering much of its lineup; this week it announced a braking-related recall on its iconic Prius tech flagship; and now, looking ahead, Toyota might be facing a steering issue as well on one of its best-selling vehicles. The...Read More»

2010 Toyota Avalon
Toyota Recall Already Denting Residuals, Resale Values

Some of the most respected companies that look at depreciation are predicting that Toyota (NYSE: TM) vehicles won't be worth as much as much as previously predicted when customers go to trade them a few years from now. Yes, even the ones that aren't recalled. But how much they'll fall in value...Read More»

Kendall Toyota  -  Eugene, OR  -  First LEED Platinum dealership facility
U.S. Transportation Chief: Don't Drive Recalled Toyotas

In a House Appropriations panel hearing this morning Secretary of Transportation Ray LaHood stated that his own advice to owners of the 2.3 million Toyota vehicles recalled due to potentially sticky accelerator pedals would be to not drive them at all. Up until now, Toyota—and the official recall...Read More»

2010 Toyota Prius
Piling On: Problems With Prius Brakes Are Toyota's Latest Worry

When it rains, it pours. And Toyota may find itself swimming a lot faster if new allegations of safety problems prove to be true. In Japan this morning, the Ministry of Transportation ordered the company to investigate complaints into brake problems in its new 2010 Toyota Prius. More than 100 U.S...Read More»

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