Test drive

This weekend, Amazon Prime delivers the 2017 Hyundai Elantra
This weekend, Amazon Prime delivers the 2017 Hyundai Elantra

When we hear the word "Hyundai", many of us still think "Sunday". Now, the South Korean automaker wants you to think "Amazon", too. Last week, Hyundai announced that some functions in its Genesis line of luxury vehicles could be controlled via Amazon's voice assistant, Alexa. But for a limited...Read More»

Teen driver
Are test drives a thing of the past?

Earlier this year, a Nissan dealership in Spain sold a car via Twitter. There was no face-to-face interaction with the shopper--not even a test drive. The buyer didn't actually sit in his new ride until after he'd paid for it. At least one observer thinks that such hands-off transactions are the...Read More»

2014 Nissan Rogue marketing campaign, 'The Detour'
Send The 2014 Nissan Rogue On A Road Trip 'Detour' Using Google Maps

Nissan is hyping the 2014 Rogue compact crossover with a new online campaign called "Detour" that could be one of the better Friday afternoon timewasters we've encountered -- this week, anyway. The campaign creates a fantasy road trip-slash-music video using Google Maps, some stock car-on-road...Read More»

Third-gen Toyota Prius test drive
Would You Prefer To Test-Drive A New Car If It Came To Your House?

We're all pressed for time. Ironically, the many innovations that should've helped us save time -- from washing machines to email to smartphones -- have simply given us more time to be busy with other stuff. "Oh, great, my Roomba can vacuum my house! I think I'll start a blog about fishing." And so...Read More»

Ford's Drive One 4 UR School program
Ford Debuts 'Drive 4 UR Community' To Raise Funds For Charity

You've probably heard about Ford's "Drive One 4 UR School" program, which has raised over $12 million for high schools across the country since 2007. Now, the automaker is rolling out a similar program for charities called "Drive 4 UR Community". In fact, the two programs are almost identical...Read More»

Volkswagen 'Autobahn for All' commercial
How Many Shoppers Skip The Test Drive? More Than You Think

Everyone knows that most consumers begin researching their next ride online (or, if you're lucky, in a swanky digital showroom). But do you have so much faith in your web-based legwork that you'd be willing to forego the test drive altogether? A surprising number of Americans do -- and that number...Read More»

Skoda's 'Family Composer' website
Skoda Uses Spotify To Put Romance In the Passenger's Seat

The music service Spotify is a big hit with younger consumers, and not surprisingly, advertisers from every industry are going full-tilt capitalize on its booming popularity. Here in the U.S., most of those marketing tactics have been fairly ho-hum, but Volkswagen's Skoda brand is doing something...Read More»

2011 Chevrolet Equinox LTZ
“Main Street in Motion” Puts the Public Behind the Wheel of GM's Latest

It's a surprisingly well-kept secret that major automakers sometimes invite prospective customers to test-drive their cars at staged events held in large parking lots around the country. The companies only send out invitations to these events to a limited number of people and it isn't exactly clear...Read More»

2006 Toyota Corolla 4-door Sedan LE Auto (Natl) Trunk
Test Drive Tips: Cargo and Storage

Most people don’t know how to take full advantage of a test drive. We drive the car around the block a few times. Maybe even get it up to a decent pace on the freeway. We pop the trunk, look under the hood, and push all the levers and buttons. Maybe we ask a few questions about horsepower or gas...Read More»

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