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Three Of Five Parents Involve Kids In Car-Buying Decisions, Study
Suzanne Kane By Suzanne Kane

Three Of Five Parents Involve Kids In Car-Buying Decisions, Study

04/17/2012

It may come as a shock to some automakers, and a few parents, but a new proprietary study from The Family Room finds that three of five parents (57 percent) today involve their kids in car-buying decisions. The story, originally appearing in Advertising Age, caught our attention, and we wanted more...

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