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Forget Amazon & Lowe's: Ford Is The Top Brand In America

Forget Amazon & Lowe's: Ford Is The Top Brand In America

Ford has done it: the Detroit automaker is now the best-perceived brand in the U.S. -- not just among car companies, but among all companies. That news comes from marketing research firm YouGov. Every day of the week, its workers speak to 5,000 Americans, gauging public opinion on 1,100 of the... read more

July 16, 2013 by  - 0
 
Flo, for Progressive Insurance

Few Look To Switch Auto Insurers, But Those Who Do Often Jump Ship

Back in January, J.D. Power & Associates released its 2013 U.S. Auto Claims Satisfaction Study, which showed that most Americans are happy with their insurers, based on... read more May 2, 2013 by  0


 
Police car with headlights on

Top 11 Excuses That Men & Women Give Police Officers

A couple of weeks ago, we told you about a study that suggested drivers' excuses have little bearing on whether they're ticketed when they're pulled over. But of course, that... read more April 30, 2013 by  2


 
Infographic: J.D. Power 2013 U.S. Automotive Emerging Technologies Study

J.D. Power: Consumers Very Interested In Autonomous Car Features

Steve Jobs did some amazing things in his lifetime, but making an Apple car and changing the auto industry were two goals he never achieved. Or did he? You could argue that... read more April 25, 2013 by  0


 
Couple arguing

Who Lies More Often About Driving Mistakes: Husbands Or Wives?

Stop us if you've heard this one before. A woman runs out of the house one morning, late for work. As she whips open the driver's side door, she notice a scar/dent/ding on... read more April 18, 2013 by  0


 
Google Maps Navigation app for Android 2.0 phones

Why Isn't Satnav As Simple As Google Maps? Drivers Prefer Phones For Getting Around

If your job requires you to spend time slouched in front of a computer, chances are good that you use several software programs to accomplish your daily duties. And... read more January 14, 2013 by  0


 
Santa Claus in his Ford Evos-inspired concept sleigh

Breaking: Many People Would Like A New Car For The Holidays

This may come as some surprise, but many of your friends and family members would like to receive a new car this holiday season. In fact, 65% of adults fall into this... read more December 5, 2012 by  3


 
Homer Simpson, distracted driver

Survey: 21% Access The Web While Driving, 13% Update Their Status

Holiday driving is a terrible thing. Between the stress of added traffic and anxiety about spending hours at a dinner table with obnoxious in-laws, many motorists are in... read more November 19, 2012 by  0


 
2013 Lincoln MKZ

Lincoln, Lexus, Buick, Subaru Ace Customer Satisfaction Index

Customer satisfaction is on the upswing -- at least in the auto industry. In fact, a new study shows that the majority of auto brands have improved in customers' eyes, and... read more August 21, 2012 by  3


 
Teen driving

Study: Women More Prone To Road Rage, 30% Text & Drive To Work

A new survey of America's commuters reveals some interesting facts. Chief among them: many folks text and drive, while far more -- especially women -- have a tendency to fly... read more July 20, 2012 by  2


 
2012 Mercedes-Benz Concept Style Coupe

Mercedes-Benz, Honda Are 2012 Brands Of The Year

How do you measure a company's value? Sure, you can look at sales figures, earnings, and other bean-countery things, but there's something just as important that's much... read more June 26, 2012 by  7


 
Car repair

High Price, Poor Work Biggest Car Repair Complaints: Survey

There’s nothing worse than having to get a car repair done, and then it costs too much and/or isn’t done properly. Not surprisingly, these are the top two... read more April 23, 2012 by  1


 
U.S. Capitol

Americans Still Hate The Auto Bailout But Admit It Helped The U.S. Economy

In 2009, during the depths of the Great Recession, marketing research firm Harris Interactive surveyed thousands of Americans to gauge their feelings about the federal... read more April 11, 2012 by  2


 
Older driver

Older Drivers Worry About Not Being Able To Drive: AAA

If it’s one thing we Americans cherish, it’s our ability to get in our cars and drive. But for nearly half of seniors, according to a new AAA survey, losing their... read more April 3, 2012 by  4


 
2012 Volkswagen Jetta SportWagen

Volkswagen, Hyundai, Ford Ace Total Value Survey; Detroit Posts Gains

Every year the Strategic Vision marketing firm surveys thousands of American drivers, asking them to rank their rides on hundreds of criteria like fuel economy, technological... read more March 20, 2012 by  1


 
2013 Hyundai Genesis Coupe  -  2012 Detroit Auto Show

Survey: Hyundai, Subaru, Lexus Score High With Dealers

Each year, thousands of consumers answer surveys about cars and the people who sell them. Those studies -- like the ones we recently mentioned about brand loyalty and the... read more January 30, 2012 by  1


 

 
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