Super Bowl

GM Counterattacks The Volkswagen And Chrysler Super Bowl Ads
Joel Feder By Joel Feder

GM Counterattacks The Volkswagen And Chrysler Super Bowl Ads

02/15/2011

It's no real secret that Chrysler and Volkswagen won the buzz award when it comes to automotive Super Bowl ads. But GM quickly realized this and set a counterattack online. According to the Wall Street Journal, Joel Ewanick, GM's marketing chief, immediately realized that GM was getting its butt...

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