Super Bowl

GM Counterattacks The Volkswagen And Chrysler Super Bowl Ads
GM Counterattacks The Volkswagen And Chrysler Super Bowl Ads

It's no real secret that Chrysler and Volkswagen won the buzz award when it comes to automotive Super Bowl ads. But GM quickly realized this and set a counterattack online. According to the Wall Street Journal, Joel Ewanick, GM's marketing chief, immediately realized that GM was getting its butt...Read More»

Dogs at Pebble Beach
Subaru Has Record Social Media Engagement For Its 'Dog Walk' Event

While many automakers spent $3 million dollars on 30 second Super Bowl ads, Subaru did not. Instead, Subaru leveraged its social media presence to initiate a different type of marketing campaign. Subaru, in collaboration with Animal Planet, invited its fans to take their dogs for a walk on Super...Read More»

Eminem in Chrysler's Super Bowl XLV ad
The Luv For Eminem's Detroit (Chrysler?) Ad: Bizarre & Wrong

Maybe it's just basic TV advertising 101: Commercials are too short to make a logical appeal, so they rely on emotion. Unfortunately, emotion often trumps both logic and reason. And the much-discussed, much-searched, 2-minute Super Bowl starring Eminem promoting Detroit's grit is a stunning example...Read More»

Tiny Darth Vader uses the force on a 2012 Volkswagen Passat
VW's Super Bowl Ad Was Cute, Will It Sell The Passat?

Super Bowl commercials do one thing really well, create buzz. Volkswagen made sure its commercial "The Force" was nothing if not hilarious. But will it sell the Passat? Wait, I bet you just did a double take. Did you know that the Volkswagen commercial featuring little Vader was actually for the...Read More»

Eminem in Chrysler's Super Bowl XLV ad
So, Who Won The Super Bowl: Chrysler Or VW?

It's all anyone has talked about for at least two months: last night's knock-down, drag-out on the Fox network. With family, with friends, with strangers on the subway, we've debated who would win, who would lose, whose strategy would work, and whose would live in infamy. Hours later, we're still...Read More»

Suzuki Kizashi vs. Wicked Weather
Suzuki Asks Fans To Rate Its Super Bowl Ad Against Others

While automotive journalists rave about the new midsize Kizashi, most consumers don't even know the brand exists. Last night Suzuki aired its first Super Bowl commercial in an attempt to firmly place themselves in front of American consumers. In a 30-second spot, Suzuki featured its Kizashi sedan...Read More»

Chrysler 'Game On' Blogger Road Trip
Chrysler Shoves Bloggers In A 2011 200 For Game On Blogger Road Trip

As we have discussing all week, many automakers are using the Super Bowl as the linchpin to their social media campaigns. Chrysler will air at least one ad during the Super Bowl this weekend, but they also shoved bloggers into a 2011 200 and had them drive from Detroit to Dallas all on video tape...Read More»

Kenny G from Audi's new campaign for Super Bowl XLV
Audi Ties Twitter Into Its Super Bowl Advertisement #ProgressiveIs

As we mentioned earlier in the week, many automakers Super Bowl Ad will incorporate some social media element. Audi is the latest to do so with its #ProgressiveIs campaign. Audi's new progressive luxury marketing campaign, previewed in its Super Bowl ad taunting Mercedes-Benz, today gets a social...Read More»

Tiny Darth Vader uses the force on a 2012 Volkswagen Passat
Video: VW Gears Up For Super Bowl XLV With Tiny Vader, Beetle Stampede

The season is upon us: giant rental flat-screen TVs, cheap beer, and every snack under the sun. The Super Bowl is coming. And so are its ads. We won't spoil the fun for you, but the first of the two ads below features a Darth Vader so small, Rick Moranis must feel like Andre the Giant. It's also so...Read More»

Super Bowl ad for the 2011 Kia Optima
Kia To Give Away Five 2011 Optimas In One Epic Contest Super Bowl Promo

Many automakers are looking to incorporate some sort of social media or contest into their Super Bowl advertising this year. Kia is taking the contest route with its One Epic Contest. The One Epic Contest starts today February 1, and runs through February 6 (though it excludes February 5). The...Read More»

Hyundai's "Prepare to be Deprogrammed" ad campaign for Super Bowl XLV
Some Automakers Bet Big On Super Bowl, Others Sit On Sideline

The Super Bowl is a big deal in the advertising industry. With every football fan watching the big game, the commercials have almost become as important as the game itself. This year some automakers are betting big on advertising, while others are merely watching instead of spending the money. Some...Read More»

#PORSCHE SPOTTING AT THE BIG GAME
Porsche Invites Football Fans To A Game Of #Porsche Spotting

Will you be attending the Big Game in Dallas, Texas? If your answer was immediately yes (said with a tinge of glee in your voice), Porsche has a game for you. It's called the #Porsche Spotting challenge and it should be pretty interesting for both those participating, and those at home watching the...Read More»

Animal Planet's Puppy Bowl
Subaru Prefers Puppy Bowl To Super Bowl & Offers Free Pet Treats On Facebook

There's a lot of chatter in marketing circles about the auto industry's return to Super Bowl advertising. Because the spots are so expensive -- around $3 million per 30-second ad -- this year's demand for airtime is seen as an indicator of strength in the automotive sector. But one of 2010's most...Read More»

Audi YouTube Channel
Audi Launches New Custom Interactive YouTube Channel

Like other automakers, Audi will be running an ad during the Super Bowl. In conjunction with the release of the new ad last week, Audi launched one of the first interactive custom channels on YouTube in the automotive industry. Audi's YouTube channel looks different than others. A full size ad...Read More»

Mercedes-Benz Tweet Race to the Big Game
Mercedes-Benz Announces 2012 C-Class Coupe Via Super Bowl 'Tweet Race'

If you are reading SocialCarNews, then you are probably quite connected when it comes to social media. That makes you exactly the kind of person Mercedes-Benz for its "Tweet Race to the Big Game" campaign. The campaign was announced on the Mercedes-Benz USA Facebook fan page. You apply to...Read More»

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