Super Bowl
Super Bowl Should Be A Bonanza For Automakers (Except Kia)
The Super Bowl is one of the biggest advertising events in America, so we'd expect America's biggest advertisers -- namely, the auto industry -- to be front and center during the game. As we've discussed before, spending upwards of $3 million for 30 seconds of advertising is a risky venture, but a...
2012 Ram 1500, Top Green Car Stories, 2013 Lexus GS 350: Today's Car News
Today at High Gear Media, we review the 2012 Ram 1500 and Honda extends warranties on 2006-2011 Civic Hybrids. Lexus has priced the 2013 GS 350 and we name the top five... December 22, 2011 by Joel Feder
Tesla Model S Priced, Big Fuel Dropped, Top 2011 Car News: Car News Headlines
Today at High Gear Media, photos of the Lexus LF-Lc Hybrid concept have leaked out and Volkswagen is heading back to the Super Bowl. GM drops Big Fuel and we pull together... December 21, 2011 by Joel Feder
Signs Of Improvement: Volkswagen Signs Up For Super Bowl XLVI
Today's TV pundits spend a lot of time talking about the frailty of the U.S. economy, but that hasn't stopped consumers from visiting their local auto showrooms. Recently, we... December 20, 2011 by Richard Read
2012 Jeep Patriot, 2012 Fiat 500 Abarth, Honda Fit EV: Today's Car News
Today at High Gear Media, Honda releases details surrounding its electric Fit EV while we review the 2012 Jeep Patriot. Audi is working on a new Super Bowl ad while the new... November 18, 2011 by Joel Feder
Hyundai Hoping For A Big Win At Super Bowl XLVI
It's that time of year again -- time for family and friends to come together and celebrate one of America's most joyous events, the Super Bowl. With less than three months to... November 14, 2011 by Richard Read
Mercedes-Benz Has A New Flagship Property: The Superdome
Mercedes-Benz is great a putting its name on highly visible, aspirational products. The international series of Mercedes-Benz Fashion Weeks is maybe the best example of that... October 4, 2011 by Richard Read
2012 Kia Sorento Takes the Puppets For Another Joy Ride: Video
How do you measure success? Is it popularity? How many Facebook fans you have? How many tweets you post? How much “product” you moved this quarter? How many loyal... June 22, 2011 by Jon Druker
Jackass Star Ryan Dunn, Hybrid Popemobile, John McGee: Today's Car News
Jackass star Ryan Dunn died last night when his Porsche crashed. Our thoughts go out to his family and friends. [MotorAuthority] John McGee, state senator for Idaho, has been... June 20, 2011 by Joel Feder 3
Never Mind The Hamsters: VW's Darth Vader Ad Is The Only One You Really Liked
Forget Chrysler and that "Born of Fire" ad that generated so much buzz (justified or not). Forget Kia and its indomitable, award-winning rodents. The only auto ad from 2011... May 3, 2011 by Richard Read
GM Counterattacks The Volkswagen And Chrysler Super Bowl Ads
It's no real secret that Chrysler and Volkswagen won the buzz award when it comes to automotive Super Bowl ads. But GM quickly realized this and set a counterattack online... February 15, 2011 by Joel Feder 2
Subaru Has Record Social Media Engagement For Its 'Dog Walk' Event
While many automakers spent $3 million dollars on 30 second Super Bowl ads, Subaru did not. Instead, Subaru leveraged its social media presence to initiate a different type... February 14, 2011 by Joel Feder 1
VW's Super Bowl Ad Was Cute, Will It Sell The Passat?
Super Bowl commercials do one thing really well, create buzz. Volkswagen made sure its commercial "The Force" was nothing if not hilarious. But will it sell the Passat? Wait... February 7, 2011 by Joel Feder 6
So, Who Won The Super Bowl: Chrysler Or VW?
It's all anyone has talked about for at least two months: last night's knock-down, drag-out on the Fox network. With family, with friends, with strangers on the subway, we've... February 7, 2011 by Richard Read
Suzuki Asks Fans To Rate Its Super Bowl Ad Against Others
While automotive journalists rave about the new midsize Kizashi, most consumers don't even know the brand exists. Last night Suzuki aired its first Super Bowl commercial in... February 7, 2011 by Joel Feder
Chrysler Shoves Bloggers In A 2011 200 For Game On Blogger Road Trip
As we have discussing all week, many automakers are using the Super Bowl as the linchpin to their social media campaigns. Chrysler will air at least one ad during the Super... February 4, 2011 by Joel Feder
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