Super Bowl

Subaru Says: Skip The Super Bowl & Take Rover For A Romp
Subaru Says: Skip The Super Bowl & Take Rover For A Romp

This Sunday, millions of folks around the world will huddle around the warm glow of their TVs to watch the biggest game of the year (or at least the commercials). But Subaru is encouraging dog owners to take a break from the Super Bowl shenanigans and walk their pooches to the park. It's all part...Read More»

2012 Nissan Rogue SV AWD
2012 Nissan Rogue Driven, Super Bowl Ads, January Car Sales: Today's Car News

Today at High Gear Media, Nissan invites its fans to a unique opportunity, and Audi has priced the 2012 R8 GT Spyder. We discuss January new-car sales and Toyota is going to give away two 2012 Camrys. All this and more in today's car news, right here on The Car Connection. Fiat revealed the 2013...Read More»

Matthew Broderick in Honda's Super Bowl ad for the 2012 CR-V
Super Bowl XLVI Play-By-Play: Which Ads Run When (With Video)

If you're a football fan, it's easy to keep track of this Sunday's Super Bowl match-up. After all, at 6:30pm Eastern, you have a pretty good idea which teams you'll be watching, right? But do you know what commercials will run and when they'll appear? We thought not. That's why we've put together a...Read More»

2012 Toyota Camry 'Camry Effect' sweepstakes on Shazam
How To Win Two 2012 Toyota Camrys During The Super Bowl: Video

Toyota is giving you the chance to win not one, but two 2012 Toyota Camrys this week. It's part of a promotion called "The Camry Effect", which involves a new ad campaign, the Shazam smartphone app, and Sunday's Super Bowl broadcast. Sound confusing? That's because is. Let us break it down for you...Read More»

2013 Lexus GS 350 F Sport by Five Axis
Chevy Volt Hearings, Super Bowl Ads, 2013 Viper Teaser: Car News Headlines

Today at High Gear Media, Lexus has revealed performance parts for the new 2013 GS 350, and we summarize the Chevrolet Volt hearings. Audi and Suzuki have released their Super Bowl ads while AAA talks about spare tires. All this and more in today's car news, right here on The Car Connection. Jeep...Read More»

Toyota TS030 HYBRID Le Mans prototype
Super Bowl Commercials, Toyota TS030 Hybrid, NASCAR Fusion: Car News Headlines

Today at High Gear Media, Ford unveiled the 2013 Fusion Sprint Cup race car and Toyota revealed the TS030 Hybrid Le Mans prototype. BMW's M division wants its own sports car and muscle car wars are in full swing. All this and more in today's car news, right here on The Car Connection. The Super...Read More»

Volkswagen Super Bowl XLV Ad
Super Bowl Should Be A Bonanza For Automakers (Except Kia)

The Super Bowl is one of the biggest advertising events in America, so we'd expect America's biggest advertisers -- namely, the auto industry -- to be front and center during the game. As we've discussed before, spending upwards of $3 million for 30 seconds of advertising is a risky venture, but a...Read More»

Chevy Game Time app
Win A Chevy During The Super Bowl Using The Chevy Game Time App

Need a new ride? You could schlep to a showroom, schmooze with a salesperson, cozy up to a credit officer, and pay for it yourself, but wouldn't it be nicer to snag one from the comfort of your own living room? For free? While watching the Super Bowl? It's all possible using the Chevy Game Time...Read More»

Audi's signature LEDs on the 2013 S7
Super Bowl Ads, Audi Q1, EV-1 For Sale: Car News Headlines

Today at High Gear Media, we take a look at five cars that beat their EPA ratings and Mazda reconfirms diesel engines are coming to the U.S. Lexus and Audi tease their Super Bowl ads and Top Gear gets ready for season 18. All this and more in today's car news, right here on The Car Connection...Read More»

'Generations', a 30 second Chevrolet ad by William Kirkley
GM Goes For A Clever End Run On Super Bowl Advertising

Advertising during the Super Bowl is like trying out a new stunt at the Olympics: you can nail it and win big, or you can fall flat on your face and ruin your reputation for good. It's no surprise, then, that companies who buy time during the big game do their best to ensure success. That's what GM...Read More»

2013 Lexus GS 350 F Sport
2012 Ram 1500, Top Green Car Stories, 2013 Lexus GS 350: Today's Car News

Today at High Gear Media, we review the 2012 Ram 1500 and Honda extends warranties on 2006-2011 Civic Hybrids. Lexus has priced the 2013 GS 350 and we name the top five green-car stories of 2011. All this and more in today's car news, right here on The Car Connection. Ray LaHood has thrown the NTSB...Read More»

Tesla Model S Alpha build
Tesla Model S Priced, Big Fuel Dropped, Top 2011 Car News: Car News Headlines

Today at High Gear Media, photos of the Lexus LF-Lc Hybrid concept have leaked out and Volkswagen is heading back to the Super Bowl. GM drops Big Fuel and we pull together the best car commercials of 2011. All this and more in today's car news, right here on The Car Connection. Here are the top car...Read More»

2012 Volkswagen Beetle
Signs Of Improvement: Volkswagen Signs Up For Super Bowl XLVI

Today's TV pundits spend a lot of time talking about the frailty of the U.S. economy, but that hasn't stopped consumers from visiting their local auto showrooms. Recently, we got word that car sales were on the rise, and now comes an equally promising harbinger: Volkswagen has purchased a spot...Read More»

2013 Chevrolet Camaro ZL1 Convertible live photos
2012 Jeep Patriot, 2012 Fiat 500 Abarth, Honda Fit EV: Today's Car News

Today at High Gear Media, Honda releases details surrounding its electric Fit EV while we review the 2012 Jeep Patriot. Audi is working on a new Super Bowl ad while the new R8 LMS Ultra makes its debut. All this and more in today's car news, right here on The Car Connection. Fiat creates an ad for...Read More»

2012 Hyundai Veloster
Hyundai Hoping For A Big Win At Super Bowl XLVI

It's that time of year again -- time for family and friends to come together and celebrate one of America's most joyous events, the Super Bowl. With less than three months to go until kickoff, advertisers like Hyundai are already huddling to prepare their game-day strategies. Hyundai has announced...Read More»

Louisiana Superdome
Mercedes-Benz Has A New Flagship Property: The Superdome

Mercedes-Benz is great a putting its name on highly visible, aspirational products. The international series of Mercedes-Benz Fashion Weeks is maybe the best example of that process in action, but now the automaker has another high-profile feather in its cap: naming rights to the Louisiana...Read More»

2012 Kia Sorento 2WD 4-door V6 EX Angular Rear Exterior View
2012 Kia Sorento Takes the Puppets For Another Joy Ride: Video

How do you measure success? Is it popularity? How many Facebook fans you have? How many tweets you post? How much “product” you moved this quarter? How many loyal customers and conquest customers you measure? Well, any of those will do just fine if you’re Kia because they seemed...Read More»

Ryan Dunn
Jackass Star Ryan Dunn, Hybrid Popemobile, John McGee: Today's Car News

Jackass star Ryan Dunn died last night when his Porsche crashed. Our thoughts go out to his family and friends. [MotorAuthority] John McGee, state senator for Idaho, has been booked on charge of DUI and grand theft. [TheCarConnection] Will General Motors' 2011 Chevrolet Volt become a costly dead...Read More»

Volkswagen's 'The Force' ad for the 2012 Passat
Never Mind The Hamsters: VW's Darth Vader Ad Is The Only One You Really Liked

Forget Chrysler and that "Born of Fire" ad that generated so much buzz (justified or not). Forget Kia and its indomitable, award-winning rodents. The only auto ad from 2011 that you folks really enjoyed is Volkswagen's clip with the diminutive Darth Vader. We're not making that up: marketing...Read More»

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