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SCN's Top Stories Of 2010: Kevin Rose And Audi's R8 V10, Subaru's Mediocrity, And Lexus

SCN's Top Stories Of 2010: Kevin Rose And Audi's R8 V10, Subaru's Mediocrity, And Lexus

This has been a banner year for social media. As 2010 draws to a close, we take a look back on some of the more memorable moments. Ford has revealed the new 2011 Explorer to the world via social media, while other car companies have just started venturing into the deep waters of viral marketing... read more

December 29, 2010 by - 0
 
Promo shot for the '2011 Mediocrity', part of a viral Subaru campaign

Subaru Talks About 'Mediocrity'

Last week, we told you about the 2011 Mediocrity -- a bogus new car at the center of a mysterious stealth marketing campaign. We'd seen some spy shots of the vehicle, then we... read more October 12, 2010 by 2


 
Screencap from Subaru 'Tracks' Facebook promo

Two Days, Two Quirky Marketing Campaigns From Subaru

Yesterday, we told you about Subaru's well-designed, poorly executed marketing campaign called "Mediocrity". Today, we've gotten wind of another Subaru campaign, one rolling... read more October 5, 2010 by 0


 
2011 Ford Mustang GT

Electronic Parking Brakes: What's The Point?

Take a new luxury car out on the test drive and you'll probably notice one important difference as you're parking: The expected pedal or handbrake lever has been replaced by... read more October 4, 2010 by 0


 
2012 Mediocrity spy shots

Video: Subaru Brings Mediocrity To TNT Tonight

Last week, an eagle-eyed reader over at Motor Authority sent in some spy shots of a curious sedan sporting a "M" on the grill and a nameplate that read "Mediocrity". Painted... read more October 4, 2010 by 1


 
2011 Subaru Forester

2011 Subaru Forester: New Engine, Improved Audio

A new engine and a few new features are what's new in the 2011 Subaru Forester. While the hot-selling compact crossover wagon isn't that much different from the 2010 model... read more September 24, 2010 by 4


 
2012 Mercedes-Benz CLS-Class

Today in Car News: Subaru, Land Yachts, Electric Cars and MJ

The other New York newspaper thinks land yachts have hit a new sales stride--but does an S-Class really count? [Wall Street Journal] The EPA wants to give cars a letter grade... read more September 23, 2010 by 0


 
2011 Subaru Forester

2011 Forester First Of Many Subarus To Get Higher-MPG Engine

Subaru will, over the next year, begin introducing a new line of four-cylinder engines that will be ten percent more fuel-efficient than the ones they replace. The 2011... read more September 1, 2010 by 0


 
Screencap from Porsche's YouTube channel

Battle Of The Brands: YouTube's Winners And Losers Revealed

And so it's come to an end -- this week-long look at automakers and their YouTube channels. We've been amused, intrigued, and sometimes bitterly disappointed by what we've... read more August 13, 2010 by 0


 
Screencap from Subaru ad campaign for the 2011 Impreza WRX

Video: Subaru Straps Strangers Into The Passenger's Seat To Promote The New WRX & STI

By now, we've seen a slew of commercials featuring guys- and girls-next-door, with dashboard cameras capturing their heartfelt reaction to new rides. Heck, Hyundai launched a... read more August 2, 2010 by 0


 
2010 Mitsubishi Ralliart Sportback

Rally-Car Rivalry: 2011 Subaru WRX vs 2010 Mitsubishi Ralliart

With an editorial staff, split across the country and even in Australia, we're often hard-pressed to do the sorts of comparison tests that are very helpful in sorting out... read more July 19, 2010 by 2


 
2011 Subaru Outback

2011 Subaru Outback Gets Mobile WiFi

Subaru calls the 2011 Outback a crossover, even though we think it's more of an all-wheel drive wagon (and a fun one at that). Whatever class it sits in, it just got a bit... read more July 16, 2010 by 0


 
2007 Subaru Impreza 4-door H4 MT i Side Exterior View

Subaru Could Be In For An Extreme Makeover

Subarus are many things: sporty, reliable, fun to drive, and a favorite among tuners. But there's one thing Subarus aren't, at least by conventional standards: pretty. One... read more July 14, 2010 by 1


 

Get Ahead Of The New Car Market: Six Summer Bargains

With the mercury climbing over 100 degrees up and down the east coast, you sure envy your neighbor's convertible right now, don't you?  Putting the top down and letting the... read more July 13, 2010 by 0


 
2010 Subaru Legacy

Recall Alert: Subaru Recalls Nearly 74,000 Vehicles

Subaru has announced a recall of 73,698 2010 Outback and Legacy models due to a potential problem with the steering column. Wiring located in the steering column electrical... read more July 7, 2010 by 0


 
Dodge Caravan R/T concept

Chrysler Brings A 'Man Van' To Take On The Swagger Wagons

Minivans are many things: functional, convenient, and sometimes easy on the eyes. But they don't always inspire pride in their owners, and they don't exactly scream "Master... read more June 28, 2010 by 4


 

 
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