Subaru News

JapSpeed IJZ Subaru Impreza Stolen, Recovered Via Facebook and Twitter
JapSpeed IJZ Subaru Impreza Stolen, Recovered Via Facebook and Twitter

We've heard stories about stolen cars being recovered with the help of social media. We've even seen the police trying to use social media to recover stolen vehicles. Now comes the story of a unique car being stolen from a display stand at an auto show. This past Sunday Team JapSpeed's IJZ Subaru...Read More»

2011 Subaru Legacy
Subaru Legacy Is All About the Details, And Love: Video

My barber, a genuine Italian gentleman, who also speaks English, French, Arabic, and Yiddish with a lovely Italian accent, and who deeply cherishes almost all things Italian, drives a Subaru Legacy. This is a man who cares about every hair on my head and makes sure with exacting scissors and deftly...Read More»

2012 Subaru Impreza
Subaru: Swimming With the Fish?

Upon waking from a deep sleep, my instinctive reaction was to ignore my children that federal law and society legally require me to love and provide for, and grab the remote control and channel surf. It was Saturday after all. And what do I get? Fishing shows galore. On two sports channels, fishing...Read More»

2012 Subaru Impreza
Subaru Introduces The World's Worst Weatherman

Subaru has just announced a new marketing campaign highlighting the fact that with a Subaru the weather doesn't matter. The humorous video spots make use of the world's worst weatherman. The new marketing campaign is being launched across multiple social media networks including both Facebook and...Read More»

photos by MP
2012 Subaru Impreza Preview

Subaru's made major inroads into new garages with vehicles like the latest Legacy, but can the new Impreza duplicate the same feat--even if it's up against the new 2012 Ford Focus and the 2011 Hyundai Elantra? Subaru thinks so, and it thinks its new four-door sedan and five-door hatchback will do...Read More»

TVR
The British International (Birmingham) Motor Show (2000)

I queued for an eternity to steal a brief moment in the driver's seat of an R34 Skyline, staring pensively at its metallic blue paint and wondering when I would ever have enough spare change to own one. I'd gone with a good friend and colleague, driving up from High Wycombe, the English commuter...Read More»

2012 Subaru Impreza
2012 Subaru Impreza: First Look

Here's the first photo of the 2012 Subaru Impreza, just released in advance of the 2011 New York Auto Show. The new Impreza has been shown in concept form at the Detroit and Los Angeles auto shows, and it's evident from the new photo that the crisp, emphatic grille and deep dams on the concept car...Read More»

1999 Subaru Impreza Outback
1999 Subaru Impreza Outback Sport Overview

Where to start with the 1999 Subaru Outback Sport? Well, it is my first car, and I paid $3,700 with about 128,000 miles on it. I've always been a Subaru fan so I had to get one. When I first test drove it, I was amazed by the quickness and the get-up-and-go from the little 2.2-liter flat-four...Read More»

2011 Subaru Outback 4-door Wagon H4 Auto 2.5i Limited Angular Front Exterior View
Luxury Station Wagons: A Dying Breed?

Once SUVs and minivans took precedence in the driveways of families and soccer Moms in the late 1990s, the wagon market shrunk very quickly. However, there are still a few good choices that exist for people who don't want the low gas mileage and high-up feeling that SUVs provide. Subaru Outback The...Read More»

Dogs at Pebble Beach
Subaru Has Record Social Media Engagement For Its 'Dog Walk' Event

While many automakers spent $3 million dollars on 30 second Super Bowl ads, Subaru did not. Instead, Subaru leveraged its social media presence to initiate a different type of marketing campaign. Subaru, in collaboration with Animal Planet, invited its fans to take their dogs for a walk on Super...Read More»

Animal Planet's Puppy Bowl
Subaru Prefers Puppy Bowl To Super Bowl & Offers Free Pet Treats On Facebook

There's a lot of chatter in marketing circles about the auto industry's return to Super Bowl advertising. Because the spots are so expensive -- around $3 million per 30-second ad -- this year's demand for airtime is seen as an indicator of strength in the automotive sector. But one of 2010's most...Read More»

2010 Volvo XC60, Catskill Mountains, NY
Subaru's Snow Driving Advice: What's In Your Emergency Kit?

Writing this right now, we're looking out at what the weathercasters call "wintry mix." Less perky humans call it freezing sleet and proto-slush. But we spent much of the weekend in snow country. And that made Subaru's tips for being prepared for driving in snowy climates particularly apropos. We...Read More»

2010 Subaru Outback
Subaru Launches An Interactive Virtual Brochure For 2011 Outback

Everyone wants to consume their media on mobile devices today. Paper is so passe. Subaru has gotten that memo (electronically), and has launched a new interactive virtual brochure for the 2011 Outback. The digital brochure gives consumers the ability to view videos and demonstrations, and check out...Read More»

2011 Jeep Grand Cherokee
2010 Sales Stats Are In: A Look At The Winners & The Losers

If you're old enough to read this, you're old enough to remember 2009's slumping auto market. Economists and auto analysts predicted that the U.S. would see a rebound in 2010, but now that the year has drawn to a close, inquiring minds want to know: were the pundits right? Let's take a look. The...Read More»

Audi R8 V10
SCN's Top Stories Of 2010: Kevin Rose And Audi's R8 V10, Subaru's Mediocrity, And Lexus

This has been a banner year for social media. As 2010 draws to a close, we take a look back on some of the more memorable moments. Ford has revealed the new 2011 Explorer to the world via social media, while other car companies have just started venturing into the deep waters of viral marketing...Read More»

2011 Subaru Impreza WRX STI
Cool Cars We Can’t Get Here – a New Addition To an Old Rant

This is a familiar refrain for U.S. auto enthusiasts – how come so many of the cool cars made elsewhere in the world don’t get here?  Admittedly, this situation has improved quite a bit in the last couple of decades, but there are still some notable instances of great cars not...Read More»

2010 Subaru Legacy
Subaru, Honda, Infiniti Top ALG Residual Value Awards

If you're thinking of getting a new Subaru, here's one more pro to put on the list: some of the strongest resale values in the business. ALG, a respected authority for residual values and depreciation data, and the leader for establishing the residuals that are used to determine new-car leasing...Read More»

2011 Subaru WRX STI
2011 Subaru Impreza WRX STI: Driven

A week of inclement weather wasn't looking like such a great time to get a follow-up drive with the most potent of the pint-sized rally racers, the 2011 Subaru Impreza WRX STI. But over seven showery days—yes, only in the Pacific Northwest—including a couple of torrential downpours...Read More»

Promo shot for the '2011 Mediocrity', part of a viral Subaru campaign
Subaru Talks About 'Mediocrity'

Last week, we told you about the 2011 Mediocrity -- a bogus new car at the center of a mysterious stealth marketing campaign. We'd seen some spy shots of the vehicle, then we stumbled across the 2011 Mediocrity Twitter page, which led us to the Mediocrity website. Which was pretty much where the...Read More»

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