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Subaru Prefers Puppy Bowl To Super Bowl & Offers Free Pet Treats On Facebook

Subaru Prefers Puppy Bowl To Super Bowl & Offers Free Pet Treats On Facebook

There's a lot of chatter in marketing circles about the auto industry's return to Super Bowl advertising. Because the spots are so expensive -- around $3 million per 30-second ad -- this year's demand for airtime is seen as an indicator of strength in the automotive sector. But one of 2010's most... read more

January 25, 2011 by  - 0
 
Audi R8 V10

SCN's Top Stories Of 2010: Kevin Rose And Audi's R8 V10, Subaru's Mediocrity, And Lexus

This has been a banner year for social media. As 2010 draws to a close, we take a look back on some of the more memorable moments. Ford has revealed the new 2011 Explorer to... read more December 29, 2010 by  0


 
2011 Subaru Impreza WRX STI

Cool Cars We Can’t Get Here – a New Addition To an Old Rant

This is a familiar refrain for U.S. auto enthusiasts – how come so many of the cool cars made elsewhere in the world don’t get here?  Admittedly, this... read more December 21, 2010 by  2


 
2010 Subaru Legacy

Subaru, Honda, Infiniti Top ALG Residual Value Awards

If you're thinking of getting a new Subaru, here's one more pro to put on the list: some of the strongest resale values in the business. ALG, a respected authority for... read more November 17, 2010 by  0


 
2011 Subaru WRX STI

2011 Subaru Impreza WRX STI: Driven

A week of inclement weather wasn't looking like such a great time to get a follow-up drive with the most potent of the pint-sized rally racers, the 2011 Subaru Impreza WRX... read more November 15, 2010 by  0


 
Promo shot for the '2011 Mediocrity', part of a viral Subaru campaign

Subaru Talks About 'Mediocrity'

Last week, we told you about the 2011 Mediocrity -- a bogus new car at the center of a mysterious stealth marketing campaign. We'd seen some spy shots of the vehicle, then we... read more October 12, 2010 by  2


 
Screencap from Subaru 'Tracks' Facebook promo

Two Days, Two Quirky Marketing Campaigns From Subaru

Yesterday, we told you about Subaru's well-designed, poorly executed marketing campaign called "Mediocrity". Today, we've gotten wind of another Subaru campaign, one rolling... read more October 5, 2010 by  0


 
2011 Ford Mustang GT

Electronic Parking Brakes: What's The Point?

Take a new luxury car out on the test drive and you'll probably notice one important difference as you're parking: The expected pedal or handbrake lever has been replaced by... read more October 4, 2010 by  0


 
2012 Mediocrity spy shots

Video: Subaru Brings Mediocrity To TNT Tonight

Last week, an eagle-eyed reader over at Motor Authority sent in some spy shots of a curious sedan sporting a "M" on the grill and a nameplate that read "Mediocrity". Painted... read more October 4, 2010 by  1


 
2011 Subaru Forester

2011 Subaru Forester: New Engine, Improved Audio

A new engine and a few new features are what's new in the 2011 Subaru Forester. While the hot-selling compact crossover wagon isn't that much different from the 2010 model... read more September 24, 2010 by  4


 
2012 Mercedes-Benz CLS-Class

Today in Car News: Subaru, Land Yachts, Electric Cars and MJ

The other New York newspaper thinks land yachts have hit a new sales stride--but does an S-Class really count? [Wall Street Journal] The EPA wants to give cars a letter grade... read more September 23, 2010 by  0


 
2011 Subaru Forester

2011 Forester First Of Many Subarus To Get Higher-MPG Engine

Subaru will, over the next year, begin introducing a new line of four-cylinder engines that will be ten percent more fuel-efficient than the ones they replace. The 2011... read more September 1, 2010 by  0


 
Screencap from Porsche's YouTube channel

Battle Of The Brands: YouTube's Winners And Losers Revealed

And so it's come to an end -- this week-long look at automakers and their YouTube channels. We've been amused, intrigued, and sometimes bitterly disappointed by what we've... read more August 13, 2010 by  0


 
Screencap from Subaru ad campaign for the 2011 Impreza WRX

Video: Subaru Straps Strangers Into The Passenger's Seat To Promote The New WRX & STI

By now, we've seen a slew of commercials featuring guys- and girls-next-door, with dashboard cameras capturing their heartfelt reaction to new rides. Heck, Hyundai launched a... read more August 2, 2010 by  0


 
2010 Mitsubishi Ralliart Sportback

Rally-Car Rivalry: 2011 Subaru WRX vs 2010 Mitsubishi Ralliart

With an editorial staff, split across the country and even in Australia, we're often hard-pressed to do the sorts of comparison tests that are very helpful in sorting out... read more July 19, 2010 by  2


 
2011 Subaru Outback

2011 Subaru Outback Gets Mobile WiFi

Subaru calls the 2011 Outback a crossover, even though we think it's more of an all-wheel drive wagon (and a fun one at that). Whatever class it sits in, it just got a bit... read more July 16, 2010 by  0


 
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