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Subaru Introduces The World's Worst Weatherman

Subaru Introduces The World's Worst Weatherman

Subaru has just announced a new marketing campaign highlighting the fact that with a Subaru the weather doesn't matter. The humorous video spots make use of the world's worst weatherman. The new marketing campaign is being launched across multiple social media networks including both Facebook and... read more

May 9, 2011 by  -
 
1999 Subaru Impreza Outback

1999 Subaru Impreza Outback Sport Overview

Where to start with the 1999 Subaru Outback Sport? Well, it is my first car, and I paid $3,700 with about 128,000 miles on it. I've always been a Subaru fan so I had to get... read more February 15, 2011 by 


 
2011 Subaru Outback 4-door Wagon H4 Auto 2.5i Limited Angular Front Exterior View

Luxury Station Wagons: A Dying Breed?

Once SUVs and minivans took precedence in the driveways of families and soccer Moms in the late 1990s, the wagon market shrunk very quickly. However, there are still a few... read more February 14, 2011 by  1


 
Dogs at Pebble Beach

Subaru Has Record Social Media Engagement For Its 'Dog Walk' Event

While many automakers spent $3 million dollars on 30 second Super Bowl ads, Subaru did not. Instead, Subaru leveraged its social media presence to initiate a different type... read more February 14, 2011 by  1


 
Animal Planet's Puppy Bowl

Subaru Prefers Puppy Bowl To Super Bowl & Offers Free Pet Treats On Facebook

There's a lot of chatter in marketing circles about the auto industry's return to Super Bowl advertising. Because the spots are so expensive -- around $3 million per... read more January 25, 2011 by 


 
2010 Volvo XC60, Catskill Mountains, NY

Subaru's Snow Driving Advice: What's In Your Emergency Kit?

Writing this right now, we're looking out at what the weathercasters call "wintry mix." Less perky humans call it freezing sleet and proto-slush. But we spent much of the... read more January 18, 2011 by  11


 
2010 Subaru Outback

Subaru Launches An Interactive Virtual Brochure For 2011 Outback

Everyone wants to consume their media on mobile devices today. Paper is so passe. Subaru has gotten that memo (electronically), and has launched a new interactive virtual... read more January 17, 2011 by 


 
2011 Jeep Grand Cherokee

2010 Sales Stats Are In: A Look At The Winners & The Losers

If you're old enough to read this, you're old enough to remember 2009's slumping auto market. Economists and auto analysts predicted that the U.S. would see a rebound in... read more January 5, 2011 by  6


 
Audi R8 V10

SCN's Top Stories Of 2010: Kevin Rose And Audi's R8 V10, Subaru's Mediocrity, And Lexus

This has been a banner year for social media. As 2010 draws to a close, we take a look back on some of the more memorable moments. Ford has revealed the new 2011 Explorer to... read more December 29, 2010 by 


 
2011 Subaru Impreza WRX STI

Cool Cars We Can’t Get Here – a New Addition To an Old Rant

This is a familiar refrain for U.S. auto enthusiasts – how come so many of the cool cars made elsewhere in the world don’t get here?  Admittedly, this... read more December 21, 2010 by  2


 
2010 Subaru Legacy

Subaru, Honda, Infiniti Top ALG Residual Value Awards

If you're thinking of getting a new Subaru, here's one more pro to put on the list: some of the strongest resale values in the business. ALG, a respected authority for... read more November 17, 2010 by 


 
2011 Subaru WRX STI

2011 Subaru Impreza WRX STI: Driven

A week of inclement weather wasn't looking like such a great time to get a follow-up drive with the most potent of the pint-sized rally racers, the 2011 Subaru Impreza WRX... read more November 15, 2010 by 


 
Promo shot for the '2011 Mediocrity', part of a viral Subaru campaign

Subaru Talks About 'Mediocrity'

Last week, we told you about the 2011 Mediocrity -- a bogus new car at the center of a mysterious stealth marketing campaign. We'd seen some spy shots of the vehicle, then we... read more October 12, 2010 by  2


 
Screencap from Subaru 'Tracks' Facebook promo

Two Days, Two Quirky Marketing Campaigns From Subaru

Yesterday, we told you about Subaru's well-designed, poorly executed marketing campaign called "Mediocrity". Today, we've gotten wind of another Subaru campaign, one rolling... read more October 5, 2010 by 


 
2011 Ford Mustang GT

Electronic Parking Brakes: What's The Point?

Take a new luxury car out on the test drive and you'll probably notice one important difference as you're parking: The expected pedal or handbrake lever has been replaced by... read more October 4, 2010 by 


 
2012 Mediocrity spy shots

Video: Subaru Brings Mediocrity To TNT Tonight

Last week, an eagle-eyed reader over at Motor Authority sent in some spy shots of a curious sedan sporting a "M" on the grill and a nameplate that read "Mediocrity". Painted... read more October 4, 2010 by  1


 
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