Subaru News

Cool Cars We Can’t Get Here – a New Addition To an Old Rant
Cool Cars We Can’t Get Here – a New Addition To an Old Rant

This is a familiar refrain for U.S. auto enthusiasts – how come so many of the cool cars made elsewhere in the world don’t get here?  Admittedly, this situation has improved quite a bit in the last couple of decades, but there are still some notable instances of great cars not...Read More»

2010 Subaru Legacy
Subaru, Honda, Infiniti Top ALG Residual Value Awards

If you're thinking of getting a new Subaru, here's one more pro to put on the list: some of the strongest resale values in the business. ALG, a respected authority for residual values and depreciation data, and the leader for establishing the residuals that are used to determine new-car leasing...Read More»

2011 Subaru WRX STI
2011 Subaru Impreza WRX STI: Driven

A week of inclement weather wasn't looking like such a great time to get a follow-up drive with the most potent of the pint-sized rally racers, the 2011 Subaru Impreza WRX STI. But over seven showery days—yes, only in the Pacific Northwest—including a couple of torrential downpours...Read More»

Promo shot for the '2011 Mediocrity', part of a viral Subaru campaign
Subaru Talks About 'Mediocrity'

Last week, we told you about the 2011 Mediocrity -- a bogus new car at the center of a mysterious stealth marketing campaign. We'd seen some spy shots of the vehicle, then we stumbled across the 2011 Mediocrity Twitter page, which led us to the Mediocrity website. Which was pretty much where the...Read More»

Screencap from Subaru 'Tracks' Facebook promo
Two Days, Two Quirky Marketing Campaigns From Subaru

Yesterday, we told you about Subaru's well-designed, poorly executed marketing campaign called "Mediocrity". Today, we've gotten wind of another Subaru campaign, one rolling out on Facebook for a much clearer target market: 30something hipsters. Before we go any further though, we should point out...Read More»

2011 Ford Mustang GT
Electronic Parking Brakes: What's The Point?

Take a new luxury car out on the test drive and you'll probably notice one important difference as you're parking: The expected pedal or handbrake lever has been replaced by a single button or switch. So what's the point? Actually it makes sense on many counts. These new electronic parking brake...Read More»

2012 Mediocrity spy shots
Video: Subaru Brings Mediocrity To TNT Tonight

Last week, an eagle-eyed reader over at Motor Authority sent in some spy shots of a curious sedan sporting a "M" on the grill and a nameplate that read "Mediocrity". Painted the color of a 1998 IBM desktop computer and looking a lot like an old Kia Optima, Marty Padgett's first guess was that the...Read More»

2011 Subaru Forester
2011 Subaru Forester: New Engine, Improved Audio

A new engine and a few new features are what's new in the 2011 Subaru Forester. While the hot-selling compact crossover wagon isn't that much different from the 2010 model either inside or outside in appearance, all but the turbocharged Forester XT are significantly different under the hood, where...Read More»

2012 Mercedes-Benz CLS-Class
Today in Car News: Subaru, Land Yachts, Electric Cars and MJ

The other New York newspaper thinks land yachts have hit a new sales stride--but does an S-Class really count? [Wall Street Journal] The EPA wants to give cars a letter grade for fuel economy, but a survey suggests people won't understand how to compare cars any better with new grades. [PRNewswire]...Read More»

2011 Subaru Forester
2011 Forester First Of Many Subarus To Get Higher-MPG Engine

Subaru will, over the next year, begin introducing a new line of four-cylinder engines that will be ten percent more fuel-efficient than the ones they replace. The 2011 Forester first gets the all-new mill, with the Impreza, Legacy, and Outback to follow, perhaps for 2012. Although Subaru's current...Read More»

Screencap from Porsche's YouTube channel
Battle Of The Brands: YouTube's Winners And Losers Revealed

And so it's come to an end -- this week-long look at automakers and their YouTube channels. We've been amused, intrigued, and sometimes bitterly disappointed by what we've seen. Now it's time to announce the best (and worst) in show. But first, a couple of notes. First, we were surprised by the...Read More»

Screencap from Subaru ad campaign for the 2011 Impreza WRX
Video: Subaru Straps Strangers Into The Passenger's Seat To Promote The New WRX & STI

By now, we've seen a slew of commercials featuring guys- and girls-next-door, with dashboard cameras capturing their heartfelt reaction to new rides. Heck, Hyundai launched a whole campaign around that very concept just a couple of weeks ago. Now, Subaru has done something similar, but it's upped...Read More»

2010 Mitsubishi Ralliart Sportback
Rally-Car Rivalry: 2011 Subaru WRX vs 2010 Mitsubishi Ralliart

With an editorial staff, split across the country and even in Australia, we're often hard-pressed to do the sorts of comparison tests that are very helpful in sorting out rival models. But sometimes the stars align just right, as they recently did when I returned on a flight, fresh from driving the...Read More»

2011 Subaru Outback
2011 Subaru Outback Gets Mobile WiFi

Subaru calls the 2011 Outback a crossover, even though we think it's more of an all-wheel drive wagon (and a fun one at that). Whatever class it sits in, it just got a bit cooler this morning, with the addition of mobile WiFi access linked to the Internet via 3G. The new addition, dubbed simply...Read More»

2007 Subaru Impreza 4-door H4 MT i Side Exterior View
Subaru Could Be In For An Extreme Makeover

Subarus are many things: sporty, reliable, fun to drive, and a favorite among tuners. But there's one thing Subarus aren't, at least by conventional standards: pretty. One man has been given the task of changing that. Since its U.S. launch in 1968, Subarus have been compared (unfavorably) to...Read More»

Get Ahead Of The New Car Market: Six Summer Bargains

With the mercury climbing over 100 degrees up and down the east coast, you sure envy your neighbor's convertible right now, don't you?  Putting the top down and letting the wind cool you is one of the great joys of car ownership, but right now, you shouldn't be considering a new Miata. No, this is...Read More»

2010 Subaru Legacy
Recall Alert: Subaru Recalls Nearly 74,000 Vehicles

Subaru has announced a recall of 73,698 2010 Outback and Legacy models due to a potential problem with the steering column. Wiring located in the steering column electrical roll connector could develop stress cracks and break, potentially causing certain electrical components to be unable to...Read More»

Dodge Caravan R/T concept
Chrysler Brings A 'Man Van' To Take On The Swagger Wagons

Minivans are many things: functional, convenient, and sometimes easy on the eyes. But they don't always inspire pride in their owners, and they don't exactly scream "Master of my Domain" -- particularly when men are behind the wheel. In fact, countless commercials have light of the fact that for...Read More»

2010 Subaru Outback
Subaru Recalls 2010 Outback And Legacy

The National Highway Traffic Safety Administration has announced a recall of the 2010 Subaru Outback and the 2010 Subaru Legacy. The NHTSA website has minimal details at the moment, stating only that the recall centers on the steering system and connectors, however, a nearly identical recall was...Read More»

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