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Study Finds That Men Are From Lincoln, Women Are From Volvo

Study Finds That Men Are From Lincoln, Women Are From Volvo

In marketing, companies always track the demographics of their customers to identify shopping trends. They look at age, geography, income, and many other factors, but perhaps none more so than sex. The auto industry isn't immune from this -- not by a long shot -- and it's drawn a number of... read more

August 20, 2013 by  - 1
 
Dean Winters as 'Mayhem' in Allstate ad campaign

J.D. Power: Insurance Rates Rise & So Does Customer Dissatisfaction

If you keep tabs on your insurance premium, you may have recently noticed it edging up. And as it does, your dissatisfaction with your insurer is likely to climb, too. While... read more June 26, 2013 by  3


 
Drunken Corvette driver parks in puppeteer's living room -- image via The Burbank Leader

Is Your Designated Driver Too Drunk To Drive?

The Abstainer, the Chosen One, the Schmuck Who Drew the Short Straw: designated drivers are known by many names. According to a recent study, however, one name that many... read more June 10, 2013 by 


 
Bluetooth headset concept by Ilshat Garipov

More Proof That Hands-Free Devices Are Distracting

If you enjoy using Bluetooth headsets or making calls through your dashboard, we have some bad news: a recent study suggests that using hands-free devices can be a major... read more May 29, 2013 by 


 
Per-capita vehicle-miles traveled & GDP, from a study by the U.S. Public Interest Research Group

It's Not The Economy After All: Americans Began Driving Less In 2004

During the Great Recession, researchers noticed a curious trend: Americans were driving less. Analysts devised numerous theories linking the economic downturn to our driving... read more May 21, 2013 by  1


 
2013 Dodge Dart GT

Domestic Brands Find Owner 'Love' In Quality Study

Choose a domestic-brand car, like the 2013 Dodge Dart or 2013 Ford Fusion, and you might actually be in love. That's what the latest study results from the market-research... read more May 14, 2013 by 


 
Flo, for Progressive Insurance

Few Look To Switch Auto Insurers, But Those Who Do Often Jump Ship

Back in January, J.D. Power & Associates released its 2013 U.S. Auto Claims Satisfaction Study, which showed that most Americans are happy with their insurers, based on... read more May 2, 2013 by 


 
Distracted driving

Study: Hands-Free Texting Is No Safer Than Typing

A debate is raging about taking and making hands-free calls behind the wheel. Some folks think the practice is perfectly safe, while others (like the National Transportation... read more April 23, 2013 by 


 
Couple arguing

Who Lies More Often About Driving Mistakes: Husbands Or Wives?

Stop us if you've heard this one before. A woman runs out of the house one morning, late for work. As she whips open the driver's side door, she notice a scar/dent/ding on... read more April 18, 2013 by 


 
Coffee

Go On, Have Another Cup: Caffeine May Reduce Auto Accidents

If you like coffee as much as we do, this Friday is about to get a whole lot better. Not only does java make a great eye-opener, but according to a report in BMJ (formerly... read more March 22, 2013 by  1


 
Flo, for Progressive Insurance

J.D. Power: Satisfaction With Car Insurance Climbs, Even In The Wake Of Sandy & Isaac

J.D. Power and Associates has released the first data from its 2013 U.S. Auto Claims Satisfaction Study, and the news is good for auto insurance agencies: drivers in the U.S... read more January 25, 2013 by 


 
Overweight driver buckling seatbelt

Fat & Fatalities: Obese Drivers 80% More Likely To Die In Car Crashes

A recent study led by Dr. Katherine M. Flegal at the Centers for Disease Control and Prevention made headlines by suggesting that overweight people may live longer than their... read more January 23, 2013 by  1


 
Woman driving

Shifting Demographics: In The U.S., More Women Drive Than Men

As we saw during last week's election, the demographics of the U.S. are changing. Older white men -- once the country's key voting block -- make up an increasingly small... read more November 14, 2012 by 


 
Monotype and MIT AgeLab study links fonts with reduced driver distraction risk

Garamond Vs. Arial: Fonts Can Increase Your Risk Of Crashing

Design fanatics spend a lot of time obsessing over fonts. They debate the readability of Times Roman, the 20th-century functionalism of Helvetica, the low-level IQ of Comic... read more September 27, 2012 by  5


 
2013 Lincoln MKZ

Lincoln, Lexus, Buick, Subaru Ace Customer Satisfaction Index

Customer satisfaction is on the upswing -- at least in the auto industry. In fact, a new study shows that the majority of auto brands have improved in customers' eyes, and... read more August 21, 2012 by  3


 
Volkswagen 'Autobahn for All' commercial

How Many Shoppers Skip The Test Drive? More Than You Think

Everyone knows that most consumers begin researching their next ride online (or, if you're lucky, in a swanky digital showroom). But do you have so much faith in your... read more August 13, 2012 by  5


 
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