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Kia's Hamsters Scurry Off With Nielsen's Top Ad Award At The 2011 New York Auto Show

Kia's Hamsters Scurry Off With Nielsen's Top Ad Award At The 2011 New York Auto Show

It's official: Americans love rodents. That rule may not apply so much to rats or nutria, but cuter critters like squirrels and chipmunks are tops with U.S. consumers. And at the pinnacle of the rodent pyramid, we find hamsters -- specifically, the road-trippin' hamsters featured in commercials for... read more

April 22, 2011 by  -
 
Abarth Fiat 500C

Video: Fiat Launching This Year With 165 Dealerships In 119 U.S. Markets

A week ago, we told you that Chrysler's Sergio Marchionne was planning to meet potential Fiat dealers and explain his vision of the American Fiat network. Yesterday, the CEO... read more August 31, 2010 by 


 
2010 Kia Soul 5dr Wagon Auto Sport Angular Front Exterior View

Best 3 Kia Ads: Kia Is Killer Kool

When you think of cool cars, or just plain cool brands, it’s rare that a Kia pops to mind, as they have been a producer of largely staid automobiles for a couple of decades... read more August 22, 2010 by 


 
Limited-edition Kia Soul 'Ignition'

Today in Car News: Kia Soul, Road Taxes, and Pickup Deals

After the rush of the 2010 Pebble Beach Concours d'Elegance, you'd expect us to slow down at some point, here at High Gear Media. We're doing the opposite, with a first drive... read more August 17, 2010 by 


 
2010 Kia Soul

TheCarConnection's Most Popular Reviews

We know which new cars, trucks and crossovers we like the best--but which ones are your favorites? Here at TheCarConnection, we've begun the labor of love that is reviewing... read more August 11, 2010 by  2


 
2010 Kia Soul 5dr Wagon Auto + Side Exterior View

Smart Car Shopping: Great Car Deals This Week

This week, the automotive landscape is tilted in favor of the buyer who comes prepared.  The across-the-board discounts we saw all spring have faded, in favor of targeted... read more July 30, 2010 by 


 
2010 Kia Soul

How To Prepare Your Car for College

Sending a child off to college sometimes means turning over one of the family vehicles as well. The car may not need a meal plan or $500 worth of books, but whether it's a... read more July 30, 2010 by 


 
2009 Kia Soulster Concept

Kia Unlikely To Build Soul Variants

Back at the 2009 Detroit Auto Show Kia rolled out an oddly styled pickup concept based on its then new Soul compact. The move was intended as means to drum up excitement for... read more July 28, 2010 by  1


 
Limited-edition Kia Soul 'Ignition'

Contest: Kia Sets The Hamsters Aside, Wants To See How You Roll

Kia scored a big hit last year with its hamster-themed marketing for the youth-oriented Soul -- a hit so big that the Korean automaker chose to bring it back for another... read more July 27, 2010 by 


 
2010 Honda Fit Sport

Smart Car Shopping: Great Car Deals This Week

Before you go out car shopping this weekend, there are two things you need to know. One is that you might want to wait a few days.  Our partners at TrueCar.com, the car... read more July 23, 2010 by 


 
Screencap for Canadian ad for the Kia Soul

Video: Kia Gets To The Soul Of Social

A few weeks ago, Kia resuscitated its popular "hamsters" campaign for the Kia Soul with a new commercial, new social media (including an alignment with "Petville"), and even... read more July 19, 2010 by 


 
Screencap from Kia's summer 2010 commercial for the Soul

Kia And Hamsters And Petville, Oh My: The Soul Returns To Facebook

We have good news and bad news. The good news: for a third year, Kia will underwrite the Vans Warped Tour, which, for those who haven't been, is a lot like Lollapalooza... read more June 28, 2010 by  2


 
Screencap from Kia's summer 2010 commercial for the Soul

Video: Kia Sells Its Soul With Hip Hop Hamsters

At the 2010 New York Auto Show, Neilsen handed Kia its top automotive advertising prize for last year's "New Way to Roll" ad, which featured some fairly hip hamsters cruising... read more May 28, 2010 by  3


 
2010 Kia Soul

2010 Kia Soul: Stylish, Safe, And Efficient For Families

When most people think of “family cars” they don’t necessarily think about the 2010 Kia Soul. But this stylishly boxy utility vehicle offers ample room for five, great... read more April 7, 2010 by 


 
Kia 'Hamsters' commercial

2010 New York Auto Show: Nielsen Names Winners Of 2010 Ad Awards

A couple of weeks ago, Nielsen ripped open a few envelopes and announced the nominees for its 2010 Automotive Ad awards. Unfortunately, last year's  economic storm clouds... read more March 31, 2010 by 


 
Kia 'Hamsters' commercial

Video: Nielsen Announces Nominees for 2010 Automotive Ad Awards

Hollywood celebutantes and big-shot producers aren't the only folks enjoying awards shows these days: auto industry types (and their ad agencies) are also getting in on the... read more March 16, 2010 by 


 
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