social

Video: Toyota Makes The Avalon More (Mad) Manly
Video: Toyota Makes The Avalon More (Mad) Manly

The Toyota Avalon: it's a sensible sedan, safe and comfortable, but it loses points on looks. In fact, while the 2010 model was busy scoring high marks for quality and safety, our own Bengt Halvorson handed it a mere 6 for styling and a 7 for performance. That kind of critical reaction might...Read More»

Michael Schumacher from the Mercedes-Benz SLS AMG 'tunnel' commercial
For Your Friday Viewing Pleasure: A Short Film About The Mercedes-Benz SLS AMG

Remember that amazing video of Michael Schumacher looping a Mercedes-Benz SLS AMG around the wall of a two-lane tunnel? Well, Mercedes has taken that clip,  added some archival footage of previous gullwings in action, plus commentary from legendary German F1 driver Hans Herrmann, and created a...Read More»

BMW's Jack Pitney
Video: BMW, Audi, Volvo Talk About Selling Luxury In A Recession-Wary World

The world of today is a little different from the one we inhabited just two or three years ago. Free-wheeling credit, a strong housing market, Pontiac: all gone, the dusty excesses of yesteryear. Even luxury consumers -- usually a consistent lot -- have pulled in the reins on spending. But of...Read More»

Screencap from the Jeep Tiki Hunt website
Today In Social Media: Jeep Kicks Off Nationwide Scavenger Hunt For Three Wrangler Islanders

A couple of weeks ago, we told you about Jeep's "Golden Tiki" hunt at the 2010 New York Auto Show, which ended with Joel Lounds of Bonita Springs, Florida pulling a golden tiki idol from a very large sandbox and driving off in a brand new 2010 Jeep Wrangler Islander. Now, Jeep has launched a...Read More»

Teaser image for Scion's 'Reinvent the Wheels' campaign
Contestants Are Here To Reinvent Scion's Wheels, Not Make Friends

Question: What do you get if you cross Ford's popular "Fiesta Movement" marketing campaign with the hit TV show Project Runway, the unwatchable Launch My Line, and a dash or two of Monster Garage (minus JJ's adultery)? Answer: Scion's "Reinvent the Wheels" campaign. The premise of the campaign is...Read More»

Kia 'Hamsters' commercial
2010 New York Auto Show: Nielsen Names Winners Of 2010 Ad Awards

A couple of weeks ago, Nielsen ripped open a few envelopes and announced the nominees for its 2010 Automotive Ad awards. Unfortunately, last year's  economic storm clouds forced most automakers to be very conservative with their marketing, so the pool of ads Nielsen had to draw from was somewhat...Read More»

Coolhunting app for the iPad, featuring the 2011 Cadillac CTS Coupe
2011 Cadillac CTS Coupe Finds Its Calling -- As A Muse For iPad Developers

Some people think of Cadillac as a brand for grandparents -- or perhaps moms and dads who don't care about leaving an inheritance. But Cadillac and its upcoming 2011 CTS Coupe are aiming for a much younger set: users of the Cool Hunting app for the new Apple iPad. As its name implies, Cool Hunting...Read More»

The play 'Amor Galactico', written as part of a marketing campaign for the Ford Ranger in Argentina
In Argentina, Ford Uses Theatre To Sell The 2010 Ranger Pickup

Product placement isn't a new idea. For decades, companies like General Motors, Coca-Cola, and McDonald's have paid big bucks to have their products featured in TV shows and movies. But Ford has come up with an interesting twist on product placement: in a fascinating new campaign for the 2010 Ford...Read More»

Screencap from Ford SYNC demo with Pandora
Video: The Pandora App For Ford SYNC In Action

Lots of folks use Pandora. In fact, the service currently has 48 million users accessing its 700,000 music tracks -- and nearly half of them do so on their mobile phones. But while Pandora has always been a breeze to use when you're sitting at a computer or in a wi-fi zone, listening on the go has...Read More»

Screencap from an ad for the Mercedes-Benz E-Class [by Impact BBDO]
New Video: Does Mercedes-Benz Doubt America's Sense Of Humor?

Sometimes, it seems as if automakers --  and other advertisers, too -- question America's sense of humor. Many companies partner with ad agencies to create hilarious and/or shocking commercials for other countries, but 86 the edgy stuff before running them in the U.S. The Australian ad for the...Read More»

Twitter icon
Today In Social Media: Tweeting The Names Of Alleged Drunk Drivers

Newspapers across the country often publish the names of those arrested for vandalism, assault, and other charges, but Montgomery County, Texas (just north of Houston) has moved that practice into the digital age: District Attorney Brett Ligon and County Vehicular Crimes Prosecutor Warren Diepraam...Read More»

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