Scion News

Daily Debate: Is Scion Still Cool?
Daily Debate: Is Scion Still Cool?

This month's five-year anniversary of the Scion brand begs the question: Is Toyota's youth division too old to be cool? When Scion was launched with the '04 xB and xA, they presaged a new generation of cheap-and-cheerful compacts to come. Everything from the Honda Fit to the Chevrolet Aveo owes...Read More»

scion-hako.jpg
Scion Celebrates Its 5th

When the e-mail landed in my mailbox, it prompted me to think that at five, Toyota's youth-oriented "brand within a brand" isn't all that much older than its average buyer. OK, cheap shot, but there's little doubt that Scion has come as close as any nameplate too capturing the hearts, minds, and...Read More»

2008 Scion xD
Hot Lava! Scion xD Launches Series 1.0

Isn't it about time Scion launched another of its home-brewed Release editions? Of course it is. And possibly inspired by the B-52s, the new Scion xD Release Series 1.0 gets a fabulous Hot Lava paint job to go with its added kit. For $1,999 more than the base manual-gearbox Scion xD (priced now...Read More»

Scion xB, tC Priced for 2009

Scion's released prices for their 2009 xB and tC models. The only change the xB has undertaken is in color: Stingray Metallic will replace Nautical Blue. With a five-speed manual transmission, the xB starts at $15,750. Shoppers who want a four-speed automatic are ready to go at $16,700. Both prices...Read More»

Scion Spins New Remixes

Following the success of its Daptone Records Remixed CD, Scion’s private record label, Scion A/V, is launching three new releases in May featuring Ghostface Killah, 45 King, and Rhythm Roots Allstars. As with all the other Scion A/V projects, Scion will cover all the costs that go into the...Read More»

Scion: Forget the Cars, Make Your Own Crest

Toyota has taken the next step in generating more hype for their hip and boxy cars at Scion. Scion owners (or, well, anyone) can now create their very own logo crest that matches their personality, hobbies, and beliefs at Scionspeak.com. Click over to the Web site and what's surprising is what you...Read More»

Big Oops: New Kia Soul Hits the 'Net

How do you say "oh, crap" in Korean? We're listening hard for it, now that clean shots of the production-ready Soul have hit the Web (thanks to kia-world.net and Autoblog). The Soul, destined either for the afterlife or the New York auto show, will show up next week looking remarkably like the Soul...Read More»

Scion Coupe Concept Confirmed for New York Show

Scion's bringing a new coupe concept to the New York auto show, and now we know the name. The new Scion will be called the Hako (which might mean box, but pardon us for not reading and writing kanji). In a press release, Toyota's newest brand says that the "sporty interpretation of the box concept"...Read More»

Scion’s Second '08 Release: tC 4.0

While a few automakers staged introductions of important new vehicles at the Chicago auto show--the Chevrolet Traverse, the redone Acura RL, and Ford’s Transit Connect among them--Scion’s low-key effort in the Windy City came in the form of a limited edition of the tC coupe. The second...Read More»

Scion Releases xB 5.0; Steve Jobs Fails to Take Credit

While we finish mopping up after the press days at the 2008 Detroit auto show (lots of shredded paper, spilled lattes at the Acura stand and sweaty lanyards, ew), here’s the info on the Scion special-edition xB that was quietly let out for the Cobo crowds. Scion says the xB Release Series 5.0...Read More»

2007 Daihatsu Materia
Daihatsu Plays Scion xB Again

Europeans are aware of the success of Scion in theUnited States, even if the brand isn’t sold on the Continent. The Scion xB has been especially noted, since there is nothing quite like the boxy compact in Europe. Europe won’t get the Scion after all, but in Geneva, Toyota showed off the latest...Read More»

2007 Chicago Auto Show logo
2007 Chicago Auto Show

NEWS New Highlander Coming to Chicago by Marty Padgett (1/20/2007)Hybrid version on the agenda at McCormick Place, too. New Scions To Bow in Chicago by Marty Padgett (1/19/2007)Second-gen xB, new xD coming to Feb. show. Titan Facelift Coming to Chicago Show by Joseph Szczesny (1/15/2007)Big trucks...Read More»

2006 Scion FUSE concept, New York Auto Show
New Scions To Bow in Chicago

The second generation of the Scion xB, and a new model dubbed the xD, will be on display at the 2007 Chicago Auto Show. Toyota says that it will conduct a simultaneous virtual press conference, complete with computer-simulated versions of the new 2008 models, for the media and members of the Second...Read More»

2007 Scion tC Release 3.0
Scion Stacks ‘Em Up in Detroit

Toyota’s Scion division didn’t have any all-new products to show off at the Detroit auto show, but between the DJs spinning ‘round the show clock and the free T-shirts being pressed behind them, the upstart division found plenty of gawkers crowding its booth. And no wonder – the Scion show...Read More»

2008 Scion xB 5dr Wagon Auto (Natl) Rear Exterior View
GM spending million in Michigan

Spy Shots: 2008 Scion xB Scion's hot-selling xB is due to be redesigned soon, and the replacement vehicle is expected to be larger than the current model.  This photo captures a prototype mule, obviously based on the current xB, but stretched, which seems to confirm that the new xB will be at...Read More»

2007 Mitsubishi Eclipse Spyder
2006 Detroit Auto Show, Part XI

2006 Detroit Auto Show Index by TCC Team (1/7/2006)   GM Slashing Prices, Hoping to Cut Incentives General Motors will slash prices on about 80 percent of the cars, trucks and crossovers it sells in theU.S. the automaker announced Tuesday, a significant ramp-up of the Value Pricing strategy the...Read More»

2005 Scion xA 4-door Sedan Auto (Natl) Rear Exterior View
2005 SEMA Show, Part II

Live From Vegas: 2005 SEMA Show (11/2/2005) The aftermarket meets the OEMs in Vegas. Hyundai Hopes for Tuner Magic with Three-Door Accent Like Kia, its sister division, Hyundai is pushing hard to connect with the tuner and hip-hop crowd, said brand development manager Justin Osborne, in order to...Read More»

2005 Scion xB 5dr Wagon Auto (Natl) Door Controls
2005 Tokyo Motor Show, Part IV

TCC's Auto Show Index by TCC Team (10/3/2005)Our coverage of the world's major auto shows, year to year. 2005 Tokyo Motor Show Index by TCC Team (10/18/2005) Lexus LF-Sh By all official accounts, the Lexus sedan shown on the stands at this year’s Tokyo Motor Show is a concept. But with its...Read More»

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