Scion News

2011 Scion tC: Driven, And Priced
2011 Scion tC: Driven, And Priced

Scion fell into a sales funk last year, with the teensy xD and the bloated new-generation xB falling prey to the likes of Kia and Hyundai. The Scion tC? The same story. The Celica-ish coupe was in dire need of a replacement--and a personality infusion. It's nearly a mission accomplished for the new...Read More»

2011 Scion iQ
2011 Scion iQ Coming in March, Staying a While

When the Smart-like 2011 Scion iQ shows up in dealers next year, it's likely to give the Daimler-built two-seat city car some heartburn. The vice president of Scion, Toyota's brand-within-a-brand, confirmed this week at the press launch of the 2011 Scion tC that the new iQ will arrive in the U.S...Read More»

2011 Scion tC
2011 Scion tC: First Drive This Friday, More Photos Today

You've seen the 2011 Scion tC before--earlier this year from the 2010 New York auto show. You probably want to know more on how it drives and how it's different from the '10, though, right? This week we're in San Diego to drive the new Scion, but you'll have to wait a bit longer to find out more on...Read More»

2011 Scion tC by Five Axis
Contest: Unlock Your Own 2011 Scion tC On A New, Virtual Road Trip

Road trips, scavenger hunts, missions, adventures: apparently, these are the things kids love. So it's no surprise that Scion -- which boasts some of the youngest buyers of any automaker in the U.S. -- has developed an online game that uses each of those elements to promote the all new, 2011 Scion...Read More»

2010 Scion xD 5dr HB Man (Natl) Front Exterior View
Top Safety Features Of The Scion xD

Being one of the most affordable small cars in the automobile industry, one wouldn’t usually expect the Scion xD to have the bells and whistles that luxury vehicles have. But in terms of safety, Toyota, despite the recent scare, has ensured that its Scion xD will keep you safe in case of an...Read More»

2010 Scion xD
2010 Scion xD: Not Cute Or Cool, But Efficient And Reliable

Starting at $15,570 when equipped with the standard five speed manual transmission and 1.8 liter 128 horsepower 4-cylinder engine, the 2010 Scion xD is frankly just totally overpriced. Before the Honda Fit, Nissan Versa and even Toyota Yaris came out, the Scion xA seemed very inexpensive to buyers...Read More»

Teaser image for Scion's 'Reinvent the Wheels' campaign
Contestants Are Here To Reinvent Scion's Wheels, Not Make Friends

Question: What do you get if you cross Ford's popular "Fiesta Movement" marketing campaign with the hit TV show Project Runway, the unwatchable Launch My Line, and a dash or two of Monster Garage (minus JJ's adultery)? Answer: Scion's "Reinvent the Wheels" campaign. The premise of the campaign is...Read More»

2011 Scion xB
Preview: 2011 Scion xB

• What is it? The first major update to the Scion xB since 2007 • The basics: A boxy body and economical four-cylinder power • On sale: Now • Price: From $16,000 Toyota’s youth brand Scion has updated its boxy xB wagon for the 2011 model year, giving it an aggressive...Read More»

2010 Scion xB 5dr Wagon Auto (Natl) Front Exterior View
2010 Scion xB And 2010 Toyota Corolla Are Top Safety Picks

We have some good—actually some excellent, award-worthy—Toyota-related news! Both the 2010 Toyota Corolla and 2010 Scion xB have earned the Insurance Institute for Highway Safety's Top Safety Pick award. Both cars just emerged from the new IIHS roof-crush (rollover) test with flying colors. In...Read More»

2010 Scion tC Release Series 6.0
2010 Scion tC Release Series 6.0 Priced, Coming To Chicago

Scion has gotten by unscathed as parent company Toyota (NYSE:TM) continues to announce safety recalls for braking, acceleration and steering issues, so the sporty tC coupe may appeal to some buyers that otherwise would be shopping for Toyota-brand vehicles. The latest version of the tC, the Release...Read More»

Toyota FT-CH Compact Hybrid Concept
Scion Rules Out Hybrids, Considering All-Wheel Drive

After a bright start eight years ago Scion’s sales have tanked and unless action is taken things are likely to get worse. Most of the blame has been directed towards Scion’s limited lineup, although a weak car market was also a factor in the equation. Scion bosses are considering...Read More»

2010 GMC Granite Concept
General Motors May Skip TV Ads For Youth-Oriented Vehicles

In case you hadn't noticed, General Motors has been pretty quiet on the advertising front lately. The company hasn't launched any snazzy new-media campaigns like the highly successful one Ford put together for the Fiesta -- but then again, neither has GM opted for any controversial, full-scale...Read More»

Scion xB L-Con City Safari Pickup Concept
Report: Scion Still Keen On Pickup Truck

Scion is keen on expanding its portfolio with new and exciting models to meet demand from rising numbers of budget-minded consumers, and one of the vehicles reportedly under consideration is a compact pickup truck. The information comes from Scion general manager Jack Hollis who revealed to Ward's...Read More»

2010 scion iq concept 016
2010 Detroit Auto Show: Scion iQ To Debut As A Hybrid Hatch

The Toyota iQ is a popular minicar in many parts of the world, and we've known for a while that Toyota was planning to market it as a Scion in the U.S. The timeline for the iQ's launch, however, has been the subject of rumor and speculation: at first it was thought to be 2011, then it was bumped up...Read More»

GMC Urban Utility Concept teaser
The Future Is Smaller: GMC Teases The Urban Utility Concept

GMC isn't known for making small anythings, but that reputation may change after the 2010 Detroit Auto Show. The brand associated with behemoths like the Suburban has just released a couple of teaser images for a small concept vehicle that will be shown at NAIAS called the GMC Urban Utility...Read More»

Screencap from ScionAV.com
Scion Continues Building A Lifestyle Around Its Brand

Shoppers looking for small, city-friendly vehicles used to have just a handful of choices, like the MINI Cooper, the Volkswagen Rabbit/Golf, and the Scion lineup. Now that cars are shrinking and competition is stiffening in the compact and subcompact segments, Scion is upping its game to hold the...Read More»

Limited-edition Kia Soul 'Ignition'
Limited-Edition 2010 Kia 'Ignition' Soul Rolls Into Showrooms

Here at TCC, we've done a good bit of fawning over the 2010 Kia Soul, and in his expert review, Marty Padgett gave it an impressive 8.2 rating. Like most vehicles in its category, the boxy five-door hatch -- which competes directly with models like the Scion xB and the Nissan Cube --offers a wide...Read More»

2010 Scion xB 5dr Wagon Auto (Natl) Engine
Quick Review: The New 2010 Scion xB

The new 2010 Scion xB has been redesigned with a larger engine for a quicker get up and go from its previous model, and a much roomier interior that makes you say "wow!" even when sitting in the back seat. Because of it's futuristic box design form, this highly functional vehicle is often...Read More»

Scion Kogi xD mobile kitchen from MV Designs
Extreme Tailgating With The Scion Kogi xD From MV Designs

Looking for something out-of-the-ordinary to wow your fellow tailgaters? You could go the obvious route with an impressively oversized SUV, but really, where's the fun in that? Far more interesting is this sweet ride from MV Designs, which crams everything you need for beers and brats into a...Read More»

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