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Five Reasons: Why Did Scion Fail?

Five Reasons: Why Did Scion Fail?

Has Toyota’s youth-oriented sub-brand, Scion, failed, or merely timed out in its mission? Jim Lentz, Toyota’s CEO for North America, announced yesterday in a video statement that the brand will be phased out after the 2016 model year, with all products but the tC coupe reappearing with... read more

February 4, 2016 by -
 
2015 Scion xB 686 Parklan Edition

RIP, Scion xB

Years from now, you will be able to tell your children or your grandchildren or your flat-voiced AI companion about the time when boxy cars were a thing. Scholars will debate... read more October 1, 2015 by


 
2016 Scion iM

Youth-Oriented Scion Cars Keeping Aftermarket Approach To Infotainment

Get into any models from the current 2015 Scion lineup—or the upcoming 2016 Scion iM, as was recently shown at the New York Auto Show—and you’ll find a very... read more April 10, 2015 by


 
2016 Scion iA  -  2015 NY Auto Show live photos (preview event)

Scion Lets You (Almost) Buy A Car At Home, Take Delivery At Dealership

The Scion niche small-car brand has long operated as a sort of laboratory for Toyota. And now it’s serving as a testbed for how the role of Toyota dealerships could... read more April 8, 2015 by


 
2016 Scion iA  -  2015 NY Auto Show live photos (preview event)

2016 Scion iA Video Preview

Scion is Toyota's youth brand, but its lineup's grown old over the past few years. It's finally time for a trio of new models Scion promised last year--and this one is the... read more April 4, 2015 by


 
2016 Scion iM  -  live photos, 2015 NY Auto Show

2016 Scion iM Video Preview

]Scion has been starved for product over the past few years. Last year it said it would get three new vehicles, and previewed one of them with a concept. Now, we have the... read more April 4, 2015 by


 
2015 Scion iQ

RIP, Scion iQ: Which Of The Other Scion Models Will Survive?

After a brief and not-so-illustrious run, the Scion iQ is motoring off to that great car lot in the sky. As our colleagues at Green Car Reports have noted, the itsy bitsy iQ... read more January 20, 2015 by


 
Scion iM Concept at 2014 Los Angeles Auto Show

Scion iM Concept Video

Scion was Toyota’s fast-growing brand in the 2000s, but in the past few years it’s gone a little stale. Toyota’s set out to change that at the 2014 Los... read more November 24, 2014 by


 
2014 Mitsubishi Outlander Sport

5 Car Brands That Customers Don't Buy Twice

In today's auto market, competition is stiff. Every car seems built to last, which makes it difficult for automakers to tout reliability as their sole selling point... read more August 18, 2014 by


 
2014 Scion iQ

Scion To Get New Cars, Finally

After years of stagnant products and plummeting sales, it appears that Toyota is about to throw a much-needed lifeline to its youth-oriented Scion brand. Scion VP Doug Murtha... read more April 30, 2014 by


 
2013 Scion iQ EV hits the U.S.

Toyota Enters The Car-Sharing Biz With A Fleet Of Scion iQ Electric Cars

When Zipcar launched its car-sharing service nearly 14 years ago, many people shrugged. "Okay," they said, "that's an interesting alternative to rental cars, but it won't... read more September 12, 2013 by


 
2012 Scion iQ, Bear Mountain, NY, May 2012

2012-2013 Scion iQ Recalled

Toyota is conducting a voluntary safety recall of certain 2012 and early 2013 Scion iQ passenger cars for potentially flaw in the safety system involving passenger airbags. A... read more November 8, 2012 by 0


 
2012 Toyota Prius C

2012 Auto Reliability Survey: Cadillac Climbs, Ford Falls

The results of Consumer Reports' 2012 Annual Auto Reliability Survey are a mixed bag for automakers in the U.S. and Europe. However, Asian brands -- especially those from... read more October 30, 2012 by 1


 
Still from Scion's 'Motivate' promotion

Scion Encourages Artist-Entrepreneurs With 'Motivate' Contest

For nearly a decade, Scion has been working overtime to win the hearts and mind of young, urban types. In doing so, the company has relied on a highly customizable lineup of... read more October 26, 2012 by 0


 
2013 Subaru BRZ and 2013 Scion FR-S

2013 Subaru BRZ Or 2013 Scion FR-S: What’s The Difference?

For enthusiasts looking for a fun-to-drive, capable, and track-worthy sports car, there are a couple of new, very exciting possibilities on the market this year. And whether... read more October 18, 2012 by 2


 
2013 Scion FR-S - Photo by Celerity Photography

IIHS Top Safety Picks, Tesla Model S, Range Rover Details: Car News Headlines

Today at The Car Connection, we bring you news of two IIHS Top Safety Pick-designated sports cars, tell you about a new vehicle for Pope Benedict in the Vatican’s fleet... read more September 7, 2012 by 0


 

 
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