Saturn News

GM Offering Saturn Owners $2,000 To Stay With Company
GM Offering Saturn Owners $2,000 To Stay With Company

Saturn owners and loyalists were left in the lurch last September when General Motors decided to kill off the brand following a breakdown in talks with the Penske Automotive Group, but in an attempt to heal some wounds the automaker is offering thousands of dollars in incentives to its former...Read More»

Jill Lajdziak
Former Saturn Chief Gets Top Job At Smart

On January 1, 2010, Saturn's former general manager, Jill Lajdziak, joined smart's American team as vice president of marketing and sales. Three days later, she was named the company's president. Clearly, she makes a strong impression. Smart, like Saturn, has been an under-performer in the U.S...Read More»

J.D. Power's 2009 Customer Retention Survey
JD Power: Mercedes, Honda, Toyota Best In Customer Retention

During economic times like these, customer retention has given some automakers an edge in the marketplace. Though studies have suggested that brand loyalty is a thing of the past, J.D. Power's new Customer Retention Survey shows a whopping 67% of Mercedes-Benz buyers remain loyal to the company...Read More»

'Dear John' letter from Saturn
Saturn's 'Dear John' Letters: Savvy Or Schmaltzy?

Saturn fans are an exceptional bunch. Despite recent surveys showing brand loyalty to be a thing of the past, Saturn owners' passion for their rides is the stuff of legend -- so the fact that slowly dying Saturn recently sent "Dear John" letters to its customers seems oddly appropriate. The...Read More»

2009 Saturn Sky
When Worlds Collide - the Death of Saturn

Based on the decision by GM to shut down Saturn after failing to obtain a buyer, you could be forgiven for thinking that there was something inherently wrong with the marque. That the competition was, you should pardon the expression, running rings around their product line or marketing strategy...Read More»

2009 Saturn VUE Hybrid
Saturn Production Halted, Remaining Cars Sold Off Within 4 Months

Last week the sudden breakdown of a planned supply agreement between Penske and Renault/Nissan led to Penske's cancellation of its purchase of the Saturn brand from General Motors. That, in turn, led to GM's immediate start of winding down the brand. Now a time frame for the brand's departure has...Read More»

Saturn Logo
BREAKING: RIP Saturn? Penske Walks Away After Failing to Find Cars

General Motors will shut down the Saturn brand after Penske Automotive ended negotiations on an agreement to buy the brand and dealer network. Penske was unable to find any global automakers to supply him with cars. The agreement between GM and Penske had been under negotiation since early June...Read More»

2009 teaser shot of Buick crossover plug-in hybrid, a rebadged Saturn Vue quickly dubbed the 'Vuick'
GM Cancels Plug-in Buick Based On Vue, Announces Replacement

The web has spoken, and GM listened. Or at least that's part of the story behind the cancellation of the Saturn Vue-based 2011 Buick plug-in crossover hybrid previewed during GM's technology event a couple weeks ago. According to many sources, including Christopher Barger, GM's social media guru...Read More»

2010 Kia Forte Koup
Kia Looks to Saturn Dealerships For Growth Spurt

Kia is poised to conquer—in reputation, reach, and market share—this year, in a very significant way. And it could bring a better dealership experience. As a host of other automakers and brands are holding back, Kia has shifted into high gear with several very significant introductions: the...Read More»

1964 Pontiac GTO
Not-So-Shocking Survey: Pontiac Is Most-Favored Forlorn General Motors Brand

Life is full of senseless tasks: making the bed, for example, or sweeping the sidewalk. The latest we've seen: an online survey of nearly 1,700 auto consumers, which reveals that out of General Motors four nixed brands, Pontiac is the one that'll be missed the most. (To quote one of our nieces...Read More»

2010 Chevrolet Equinox LTZ
Chevrolet Equinox Hybrid Due In 2011

  With Roger Penske's PAG (Penske Automotive Group) taking control of General Motors' Saturn division, the question among product geeks was what vehicles will make up the new Saturn's line? According to AutoblogGreen and other sources, the Penske deal apparently includes a continued supply of some...Read More»

2009 Pontiac Solstice Coupe
2009 Jeep Grand Cherokee SRT8 and 2009 Pontiac Solstice Coupe: Instant Classics?

This is one thought that hatched over the past long weekend. When you combine the effects of the bad economy with actions of embattled manufacturers along with the Fed's new CAFE standards, what does this mean for enthusiasts or wannabe enthusiasts who have been considering a new vehicle purchase?...Read More»

2010 Opel Astra
2010 Opel Astra: If It Happens, It Could Be a Cool Family Cruiser

 Talking about the Astra can be a bit confusing these days. The German Opel Astra and the American Saturn Astra are the same, but different. And now, with all the shakeup with car manufacturers, which vehicle will win? Marty Padgett has done a good amount of speculating on his blog at The Car...Read More»

2009 Pontiac Solstice GXP
GM Tosses Lifesaver at Saturn Sky, Pontiac Solstice

General Motors is willing to sell off the Delaware factory that builds the Saturn Sky and Pontiac Solstice as it hurtles toward a May 31 collision with bankruptcy court and federal overseers. In a press conference this morning, GM's CEO Fritz Henderson said the twin roadsters plus the assembly...Read More»

2008 Saturn Astra XR
Saturn Astra Shuffling Over to Buick? Really?

GM's multi-billion-dollar Saturn experiment hasn't paid off--and in its latest iteration, even a raft of pretty good Opel derivatives couldn't move the needle for the hug-happy, haggle-free division. So while GM considers spinning off Saturn to Roger Penske, or maybe Renault, what happens to the...Read More»

Renault Kangoo be bop ZE electric vehicle
So What Would You Think About a Saturn Kangoo Be Bop, Huh?

Sometimes just when you think the industry can't get any weirder...it does. Take, for instance, two news items that crossed our desk in sequence today. First, Bloomberg and the Wall Street Journal area reporting French carmaker Renault and its partner Nissan have apparently joined former race...Read More»

Saturn Vue Two-Mode Hybrid
GM Hangs Onto Hybrids As Saturn Sails Into Sunset

It should hardly be a surprise that GM doesn't plan to toss out years of hybrid engineering work when it bids adieu to the Saturn brand. We always felt that recent reports to that effect made no sense. Instead, the General will hang onto the intellectual property it derived through designing and...Read More»

Ford Transit Connect Family One Concept
12 Great Family Cars for the Recession

  America’s in the midst of a deep recession--and no industry's suffered like the auto industry. Even so, the need for a new family car is still pressing on folks who may be readying for a new arrival, or ready to move out of a smaller car into one that’s more teen-friendly. Which family car...Read More»

2009 Saturn Vue Hybrid
Quick Drive: 2009 Saturn Vue Hybrid

Just two months ago, GM brought out a fleet of ten Vue 2 Mode Hybrids, marked as 2009 models in huge side decals, for a media-buzz caravan from the Detroit auto show, bound for the inauguration and meandering through college campuses. But the 2009 Saturn Vue 2 Mode Hybrid—with a full hybrid/V-6...Read More»

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