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Car Dealers: Stay In The Driver's Seat Or Pay More For Your Next Vehicle
L James Johnson By L James Johnson

Car Dealers: Stay In The Driver's Seat Or Pay More For Your Next Vehicle

08/24/2010

I learned a lot as Internet Manager for a major car dealer. One of the biggest lessons was that customers are encouraged to go to sleep in the process of buying a car so the dealer can direct them in a way that maximizes their profits. This isn’t a good or bad thing; it’s simply how the...

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