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Car Dealer Communications: Stick To The Facts

Car Dealer Communications: Stick To The Facts

When you go to a car dealership, it’s easy to get swept off your feet by a smooth car salesman with a polished sales routine. Before you know it, you can be up-sold to an expensive model with extra bells and whistles instead of what you originally intended to buy. But as a savvy shopper, your... read more

July 28, 2010 by  - 0
 
2010 Mercury Milan Hybrid

Fire-Sale Deals On 2010 Mercury Vehicles? Probably Not

You’ve probably heard the news; Mercury is no more. Ford Motor Co. (NYSE:F) is in the process of shuttering the brand and focusing more efforts toward Lincoln, and after... read more July 16, 2010 by  0


 
2011 Mercedes-Benz CL-Class

Secret Shoppers Give Mercedes-Benz Top Marks For Customer Experience

UPDATED: Pied Piper's Fran O'Hagan sent in some additional comments about this study. See below. If you've ever had the pleasure of working in retail or the service industry... read more July 13, 2010 by  0


 
2011 Ford Mustang GT

Car Buying Guide: Get A Price Quote To Save Money

Readers are encouraged to send in their questions about the car buying process. Get answers from an industry insider! Yesterday I answered the questions: What is the best way... read more June 20, 2010 by  0


 
2008 Honda Accord Cpe EX-L

BP Dealers Are Not The Right Target

If you’re a BP gasoline dealer you have to be nervous. The impact across the country, as evidenced by widespread reports is mixed. Some retail dealers say that the... read more June 17, 2010 by  0


 
Kendall Toyota  -  Eugene, OR  -  First LEED Platinum dealership facility

Car Buying Guide: Start Your Search For A New Car

Readers are encouraged to send in their questions about the car buying process. Get answers from an industry insider! Question: What is the best way to start looking for a... read more June 17, 2010 by  0


 
2011 Mercedes-Benz E-Class Cabrio

Mercedes-Benz Weathered Hard Times Better Than Other Lux Brands?

The housing bust and the recession have hit some areas of the country harder than others. And because some vehicles play better (or worse) in Peoria than in Parsippany or... read more June 16, 2010 by  2


 
2010 Cadillac CTS-V

Ed Whitacre Hosts Extreme Makeover: Cadillac Edition

Since emerging from bankruptcy a year ago -- June 10, 2009, to be exact -- General Motors has been trying to buff its tarnished image. Some of the company's work on that... read more June 14, 2010 by  1


 
2010 Toyota Camry 4-door Sedan I4 Auto LE (Natl) Front Exterior View

Free Speech, The Free Market And The Head-On Crash

Free speech, is the cornerstone of a free society, it has been said. The free market, meanwhile, is that which allows any consumer or entrepreneur to either spend or make... read more June 5, 2010 by  0


 
car sales

Frugal Shopper: Holiday-Weekend Sales Promise Sweeter Deals

If you're not among the 32.1 million Americans planning to travel this holiday weekend, as estimated by the AAA, and you happen to be shopping for a new vehicle, it could be... read more May 28, 2010 by  1


 
2002 Mercury Cougar Sport Premium

Have You Driven A Hideous Mercury Lately?

I read today that Ford may well be winding down Mercury a brand that once had a brand image, a car line and products that people once bought. And for the life of me, when I... read more May 28, 2010 by  0


 
Continental ContiSportContact 5P tires

Laying A Patch: Great Tire Commercials

I was watching the hockey game recently and was pummeled mentally not by my team losing in a horrible, humiliating fashion, but rather by the dozens and dozens of crappy ads... read more May 27, 2010 by  0


 
Used car salesman

Dealers Dodge Financing Oversight—Will Shady Lending, Too?

If a deal is too good to be true it probably is; and you shouldn't talk monthly payments at the lot before you decide on a car and a price. Don't forget those two valuable... read more May 25, 2010 by  1


 
2010 Mahindra TR pickup

Mahindra Hints At U.S. Sales Launch

Mahindra has announced that it will begin production of U.S.-spec two- and four-door pickup trucks in mid-September of this year, following final approval by the U.S... read more May 23, 2010 by  0


 
2010 Mazda MX-5 Miata 2-door Convertible PRHT Man Grand Touring Front Exterior View

A Vehicle Replacement Analysis

What are the markers that indicate that you need to replace your car? I’m not talking about just the miles on the odometer, but rather those things that make the decision... read more May 17, 2010 by  0


 
2005 Buick LaCrosse 4-door Sedan CXS Dashboard

Do You Need a Bill of Sale To Sell Your Car Privately?

More Americans are selling their cars on their own instead of trading them in. It’s another consequence of the economic downturn. Yet most of us only sell a handful of... read more May 17, 2010 by  0


 

 
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