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Car Dealers: Stay In The Driver's Seat Or Pay More For Your Next Vehicle

Car Dealers: Stay In The Driver's Seat Or Pay More For Your Next Vehicle

I learned a lot as Internet Manager for a major car dealer. One of the biggest lessons was that customers are encouraged to go to sleep in the process of buying a car so the dealer can direct them in a way that maximizes their profits. This isn’t a good or bad thing; it’s simply how the... read more

August 24, 2010 by  -
 
2011 Buick Regal

And The Fastest-Growing Car Brand Is...Buick?

Look, we all miss Pontiac. Saturn, too. A few even miss Saab. (Fewer miss HUMMER.) But although General Motors' bankruptcy and brand sale may have been painful for fans, it's... read more August 16, 2010 by  6


 
2011 Hyundai Equus (Korean-market vehicle)

Hyundai Sees Global Resurgence

With Hyundai’s recent, and successful, resurgence here in the U.S., it is no surprise that India’s second largest automaker, Hyundai India is predicting a 20 percent... read more August 12, 2010 by 


 
2011 Chevrolet Volt

Beware Car Dealers Price Gouging Chevrolet Volt

Car buyers have always had to watch out for car dealers who excessively mark-up the price of new models in the late summer/fall when a new model year rolls around. In this... read more August 5, 2010 by  1


 
Used car salesman

Over 2 Million Cars To Be Sold On Social Networks This Year

Social media. Networking. Facebook. Twitter. To some, these words are like heroin to a junkie. To others, these words are like heroin to a rehab therapist. But whatever side... read more August 3, 2010 by 


 
2010 Volvo C30

Smart Car Shopping: Who's In Control Here? Part II

Car dealers train their sales staff to stay in control of a customer’s buying process at all times. There is a well established sequence of events that begins when... read more August 1, 2010 by 


 
2010 Toyota Yaris

As Automakers Move Focus To Smaller Cars, Entry Segment Lags

With the landslide of all-new small cars being introduced this year and over the next several model years—including the 2011 Ford Fiesta, 2011 Mazda2, and 2012 Fiat... read more July 29, 2010 by 


 
2010 Cadillac CTS-V

Car Dealer Communications: Stick To The Facts

When you go to a car dealership, it’s easy to get swept off your feet by a smooth car salesman with a polished sales routine. Before you know it, you can be up-sold to an... read more July 28, 2010 by 


 
2010 Hyundai Santa Fe

Car Dealer Tricks: Won’t Return Keys or Registration - Part II

When car dealers evaluate your trade, they ask for the keys and registration. They need the keys to drive the car. They need the registration to make sure it’s current, and... read more July 25, 2010 by 


 
202 Chrysler Sebring Convertible

Car Dealer Tricks: Won’t Return Keys Or Registration - Part I

Car dealers have a bad reputation for a good reason. During my dealership career in Internet Sales, I listened closely to my customer’s intense, even harsh opinions about... read more July 25, 2010 by 


 
J.D. Power sales chart through July 2010

J.D. Power: It's A Mixed Bag For Auto Sales

J.D. Power has good news and bad news for the auto industry. On the plus side, production is up dramatically from a year ago, and July sales will be significantly higher than... read more July 23, 2010 by 


 
2010 Mercury Milan Hybrid

Fire-Sale Deals On 2010 Mercury Vehicles? Probably Not

You’ve probably heard the news; Mercury is no more. Ford Motor Co. (NYSE:F) is in the process of shuttering the brand and focusing more efforts toward Lincoln, and after... read more July 16, 2010 by 


 
2011 Mercedes-Benz CL-Class

Secret Shoppers Give Mercedes-Benz Top Marks For Customer Experience

UPDATED: Pied Piper's Fran O'Hagan sent in some additional comments about this study. See below. If you've ever had the pleasure of working in retail or the service industry... read more July 13, 2010 by 


 
2011 Ford Mustang GT

Car Buying Guide: Get A Price Quote To Save Money

Readers are encouraged to send in their questions about the car buying process. Get answers from an industry insider! Yesterday I answered the questions: What is the best way... read more June 20, 2010 by 


 
2008 Honda Accord Cpe EX-L

BP Dealers Are Not The Right Target

If you’re a BP gasoline dealer you have to be nervous. The impact across the country, as evidenced by widespread reports is mixed. Some retail dealers say that the... read more June 17, 2010 by 


 
Kendall Toyota  -  Eugene, OR  -  First LEED Platinum dealership facility

Car Buying Guide: Start Your Search For A New Car

Readers are encouraged to send in their questions about the car buying process. Get answers from an industry insider! Question: What is the best way to start looking for a... read more June 17, 2010 by 


 
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