Products

VW: When the Event Becomes the Ad
VW: When the Event Becomes the Ad

Any savvy advertiser knows one advertisement does not change a potential customer’s mind from undecided or even negative to positive. It’s a relentless multi-pronged attack at all levels from ads on the web and TV and in newspapers to billboards to websites and now, the ever ubiquitous...Read More»

2010 Honda Accord Coupe
Aftermarket Parts: A Way To Deny New Car Warranties

Car dealers tend to be in the driver’s seat when the call has to be made on what is covered by your new car warranty. How can that be, you say, it’s all there in black and white with the bundle of small print they give you when they install your temp tags? Well, maybe and maybe not...Read More»

2010 Nissan 370Z 40th Anniversary edition
Nissan’s Best Ad: Innovation, Maximum Maxima And Daddy

Society places labels on us all, branding us for years, decades and even lifetimes with monikers such as “lazy”, “geek”, “winner”, “dullard”, “genius” and the always popular “expendable” (that last one coming from my dark and bitter time spent in the corporate world). So...Read More»

2010 Volkswagen GTI 2-door HB Man PZEV Angular Front Exterior View
VW Golf Ad Of The Week: Infidelity, Reliability, Jealousy

Many of my friends and acquaintances know of my ambivalence toward VW cars of all stripes. Their cars run the gamut from practical (Golf, Sharan, Touran, Polo) to very sporty (GTI, Scirocco) to luxurious (Passat, CC, Phaeton) to frivolous (Eos). They cover all their bases, make nice looking...Read More»

1999 Toyota Corolla LE
U.S. Fidelis Sued By Maryland A.G. Over Extended Warranties

Maryland’s Attorney General has filed suit against U.S. Fidelis, an auto warranty marketer for violating the state’s Telephone Solicitation Act. According to the Legal Newsline, this act prevents companies from charging Maryland consumers for contracts until the business has signed contracts in...Read More»

2010 Kia Soul 5dr Wagon Auto Sport Angular Front Exterior View
Best 3 Kia Ads: Kia Is Killer Kool

When you think of cool cars, or just plain cool brands, it’s rare that a Kia pops to mind, as they have been a producer of largely staid automobiles for a couple of decades now and almost all of them have been less weakly marketed versions of Hyundai models. Yes, they are indeed safe cars, as I...Read More»

2011 Volvo S60
Naughty Swedes: ABBA Take A Seat, Volvo S60 Stand Up

In the 1970s, the Swedes looked like they could rule the world. ABBA, Volvos and Saabs were everywhere, as well as state-sponsored socialism. They were fun, fair, easy-going and above all non-confrontational. It was all about disco, harmony, and music. Well, I am here to tell you, those kind Swedes...Read More»

Dealer
Women Feel Disadvantaged In Car Dealer’s Showroom

A recent survey by AutoTrader.com reveals that women are less comfortable buying cars than men. The survey says that almost one in four women (24 percent) find shopping for a vehicle stressful. This compares to just 15 percent of men. The study also reveals that almost twice as many men feel...Read More»

2010 Chrysler 300C SRT8
Passed And Future: Jerry Flint And Chrysler Cars Ads

Having had the chance for an afternoon nap and time to dream about my ideal Miata roadster, I felt relaxed when I woke up and took time to look at all that was going on in the world of the automobile and two things struck me today as I surfed the Web, one interesting and one sad. As Tough As Flint...Read More»

2000 Chevrolet Impala
Gates Rubber Offers Free Belt Wear Gauge

In the late 1990s car manufacturers switched the construction material in their fan belts from neoprene to a synthetic rubber called EPDM (Ethylene Propylene Diene Monomer). Besides requiring the use of another automotive acronym, what the change accomplished was to produce a component that had a...Read More»

2011 Toyota Camry 4-door Sedan V6 Auto XLE (Natl) Instrument Cluster
5 Worst Car Slogans: Sarah Palin 'Refudiates' The Truth

In the grand scheme of automotive things, Sarah Palin really plays a tiny, microscopic role. Which is probably a good thing, because if she had a bigger role and influence, every car would have a gun rack. However, Mrs. Palin’s creative use (or abuse) of the English language recently, in a manner...Read More»

Pirelli P-Zero Super Trofeo tire
Fix-A-Flat: The Debate Over Its Use

The stories about fix-a-flat have been raised to the level of urban legend. There are many reasons for this and chief among them are that auto service facilities have an ax to grind with the product. Fix-A-Flat reduces the need for road service and creates a need to clean the inside of the tire...Read More»

1999 Ford F150
Car Dealer Tricks: The Independent Trade Value (Part I)

Even car dealers know that they have a bad reputation for good reason. Most won’t admit it, but they know it nonetheless. Part of that bad reputation results from using tricks to get customers to pay more than they want versus being upfront and transparent in their business dealings. Over the...Read More»

2010 Acura TL SH-AWD
Blind Spot Avoidance Systems: Take Your Pick

“Out, damned spot! Out I say!” What lady MacBeth couldn’t do, the automotive technology community may accomplish if their efforts to eliminate the ever dangerous blind spot come together. Responsible for possibly 395,000 crashes a year, the temporary visual black hole is now under assault on...Read More»

2011 Hyundai Sonata
Customer Loyalty: Hyundai Takes The Cake

Customer Loyalty--You hear the term used and abused worse than a British politician abuses public trust with your tax dollars. It's all about sticking with what you like and more importantly, what you trust. Loyal customers are the holy grail for every auto manufacturer because there is nothing...Read More»

2011 Volkswagen Jetta
2011 VW Jetta: No Mo' Mojo?

VW, the brand and manufacturer that brought us the Beetle, the Golf, not to mention innovative and creative ads for decades, seems to be losing its mojo, at least in North America, and quite paradoxically as it's designing its best cars ever. How can I say this knowing VW is on a path to replace...Read More»

smart drive kit for iPhone
Smartphones Are The New Pot

If you drive a car, chances are good that you own a smartphone, so we feel it's only fair to warn you that you're messing with fire. J.D. Power recently conducted its 2010 U.S. Automotive Emerging Technologies Study, and the results are clear: smartphones are a technological gateway drug, leading...Read More»

2011 Jeep Grand Cherokee
Jeep Hits You In the Gut, Not The Cerebral Cortex

Jeep recently put out its ad for the 2011 Jeep Grand Cherokee. In short, Jeep is proud to be American and wants consumers to buy American again, specifically pricey Jeeps with leather and such--cecause it's good for America. If you've seen Jeep's latest patriotic ad for the 2011 Jeep Grand...Read More»

Subaru badges from BadgeOfOwnership.com
Subaru Brings Badges To The Bumper

Social media has changed the way we talk -- or at least what we mean when we talk. "Checking in" used to mean getting a key at the hotel desk, "sharing" was done over coffee, and giving a "status update" was reserved for astronauts and combat personnel. Thanks to Facebook, Google, and a host of...Read More»

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