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VW: When the Event Becomes the Ad

VW: When the Event Becomes the Ad

Any savvy advertiser knows one advertisement does not change a potential customer’s mind from undecided or even negative to positive. It’s a relentless multi-pronged attack at all levels from ads on the web and TV and in newspapers to billboards to websites and now, the ever ubiquitous... read more

September 27, 2010 by  -
 
1999 Toyota Corolla LE

U.S. Fidelis Sued By Maryland A.G. Over Extended Warranties

Maryland’s Attorney General has filed suit against U.S. Fidelis, an auto warranty marketer for violating the state’s Telephone Solicitation Act. According to the Legal... read more August 23, 2010 by 


 
2010 Kia Soul 5dr Wagon Auto Sport Angular Front Exterior View

Best 3 Kia Ads: Kia Is Killer Kool

When you think of cool cars, or just plain cool brands, it’s rare that a Kia pops to mind, as they have been a producer of largely staid automobiles for a couple of decades... read more August 22, 2010 by 


 
2011 Volvo S60

Naughty Swedes: ABBA Take A Seat, Volvo S60 Stand Up

In the 1970s, the Swedes looked like they could rule the world. ABBA, Volvos and Saabs were everywhere, as well as state-sponsored socialism. They were fun, fair, easy-going... read more August 17, 2010 by  2


 
Dealer

Women Feel Disadvantaged In Car Dealer’s Showroom

A recent survey by AutoTrader.com reveals that women are less comfortable buying cars than men. The survey says that almost one in four women (24 percent) find shopping for a... read more August 10, 2010 by 


 
2010 Chrysler 300C SRT8

Passed And Future: Jerry Flint And Chrysler Cars Ads

Having had the chance for an afternoon nap and time to dream about my ideal Miata roadster, I felt relaxed when I woke up and took time to look at all that was going on in... read more August 10, 2010 by 


 
2000 Chevrolet Impala

Gates Rubber Offers Free Belt Wear Gauge

In the late 1990s car manufacturers switched the construction material in their fan belts from neoprene to a synthetic rubber called EPDM (Ethylene Propylene Diene Monomer)... read more August 7, 2010 by 


 
2011 Toyota Camry 4-door Sedan V6 Auto XLE (Natl) Instrument Cluster

5 Worst Car Slogans: Sarah Palin 'Refudiates' The Truth

In the grand scheme of automotive things, Sarah Palin really plays a tiny, microscopic role. Which is probably a good thing, because if she had a bigger role and influence... read more July 24, 2010 by 


 
Pirelli P-Zero Super Trofeo tire

Fix-A-Flat: The Debate Over Its Use

The stories about fix-a-flat have been raised to the level of urban legend. There are many reasons for this and chief among them are that auto service facilities have an ax... read more July 20, 2010 by  2


 
1999 Ford F150

Car Dealer Tricks: The Independent Trade Value (Part I)

Even car dealers know that they have a bad reputation for good reason. Most won’t admit it, but they know it nonetheless. Part of that bad reputation results from using... read more July 19, 2010 by 


 
2010 Acura TL SH-AWD

Blind Spot Avoidance Systems: Take Your Pick

“Out, damned spot! Out I say!” What lady MacBeth couldn’t do, the automotive technology community may accomplish if their efforts to eliminate the ever dangerous blind... read more July 14, 2010 by 


 
2011 Hyundai Sonata

Customer Loyalty: Hyundai Takes The Cake

Customer Loyalty--You hear the term used and abused worse than a British politician abuses public trust with your tax dollars. It's all about sticking with what you like and... read more July 1, 2010 by 


 
2011 Volkswagen Jetta

2011 VW Jetta: No Mo' Mojo?

VW, the brand and manufacturer that brought us the Beetle, the Golf, not to mention innovative and creative ads for decades, seems to be losing its mojo, at least in North... read more June 27, 2010 by 


 
smart drive kit for iPhone

Smartphones Are The New Pot

If you drive a car, chances are good that you own a smartphone, so we feel it's only fair to warn you that you're messing with fire. J.D. Power recently conducted its 2010... read more June 24, 2010 by 


 
2011 Jeep Grand Cherokee

Jeep Hits You In the Gut, Not The Cerebral Cortex

Jeep recently put out its ad for the 2011 Jeep Grand Cherokee. In short, Jeep is proud to be American and wants consumers to buy American again, specifically pricey Jeeps... read more June 22, 2010 by 


 
Subaru badges from BadgeOfOwnership.com

Subaru Brings Badges To The Bumper

Social media has changed the way we talk -- or at least what we mean when we talk. "Checking in" used to mean getting a key at the hotel desk, "sharing" was done over coffee... read more June 21, 2010 by 


 
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