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VW: When the Event Becomes the Ad
Jon Druker By Jon Druker

VW: When the Event Becomes the Ad

09/27/2010

Any savvy advertiser knows one advertisement does not change a potential customer’s mind from undecided or even negative to positive. It’s a relentless multi-pronged attack at all levels from ads on the web and TV and in newspapers to billboards to websites and now, the ever ubiquitous...

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