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Gender Car Wars: Women Buy Practical Cars, While Men Go For Looks

Gender Car Wars: Women Buy Practical Cars, While Men Go For Looks

Adding a little spice to the automotive buyer behavior debate, a just-released TrueCar demographic study based on 2010 car buyer behavior finds that women and men approach the purchase of a car from totally different perspectives. At least, that’s what TrueCar’s findings show. The study... read more

April 8, 2011 by  - 1
 
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