Polk

Study: Only About 1 In 3 Hybrid Owners Wants Another Hybrid
Study: Only About 1 In 3 Hybrid Owners Wants Another Hybrid

With gas prices hovering just under $4 a gallon and fuel-efficient cars selling as fast as Suzanne Collins novels, you'd think that demand for hybrids would be through the roof. And it is -- just not among people who already own hybrids. A new study from Polk Automotive says that when shopping for...Read More»

Older driver
U.S. Drivers Keep Their Cars Nearly 6 Years -- A Record High

If you've bought a new car since 2005, chances are good that it's still sitting in your garage. According to Polk research firm, U.S. consumers are holding onto their vehicles -- both new and used -- for longer than ever before, and not just for financial reasons. Polk has been tracking the average...Read More»

Car lot
Americans Are Holding On To Their Cars Longer Than Ever

Given the recent recession and relatively high unemployment figures, it's no surprise that car owners are holding on to their vehicles for a long time. According to research firm Polk, however, the average age of vehicles on U.S. roads has hit an all-time high of 10.8 years. The age of passenger...Read More»

2011 Lincoln MKZ Hybrid
Ford, Hyundai Ace Loyalty Studies From Polk, J.D. Power

Customer retention is a huge focus in the automotive world -- in fact, earlier this week at the 2012 Detroit Auto Show, General Motors' Mark Reuss listed it among his top three priorities*. However, two recent studies show that Ford and Hyundai currently do the best job of keeping customers in the...Read More»

2011 Toyota Camry LE
African-American Auto Market Surged In 2010, Toyota Benefited Most

Toyota is now the top single brand among African Americans, with 15 percent of the new-vehicle market. That's according to information and marketing analysts at Polk, who listed Ford, Chevrolet, Honda, and Nissan as runners up, each with more than ten percent of the market. While what Polk calls...Read More»

2011 Ford F-150 XLT
Polk: Ford Is Number One In 2010 Owner Loyalty, Kia Most Improved

Ford has won yet another accolade: This past year, its buyers are more loyal than those of any other automaker. Overall, 61.8 percent of Ford owners in the market for a new vehicle traded their vehicle for another vehicle from Ford Motor Company. The Ford brand itself was nearly as high, at 60.1...Read More»

1979 Lincoln Town Car, Missoula, Montana
Owners Keeping Vehicles Longer, Aftermarket Serves To Benefit

It seems the days of buying a brand-new car every two to three years are fading into history, as most buyers are keeping their new cars for much longer. Among families who buy their cars new, six, eight, even ten years isn't uncommon. According to Polk, car ownership continues to get longer; as of...Read More»

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