philanthropy

GMC Loans Trucks To Nonprofits For Its 2012 Catalog Photoshoot
GMC Loans Trucks To Nonprofits For Its 2012 Catalog Photoshoot

If you're a regular reader of auto sites like this one, you've probably noticed something peculiar about the promotional pics of new vehicles -- namely, that many of them look the same. There's your standard car-on-road shot, the car-next-to-edgy-office-building, and of course, the...Read More»

Toyota 100 Cars for Good campaign
Visit Facebook To Give 100 Toyotas To 100 Nonprofits: Video

A few weeks ago, we told you about Toyota's "Ideas for Good" competition, which encouraged scientists, inventors, and average Joes (and Janes) to put Toyota technologies to new uses. Now comes another community-minded contest from the automaker, which will give 100 Toyota vehicles to 100 U.S...Read More»

WD-40 Military Collectible Series
At The Auto Shop: WD-40's Collectible Series Raises Funds For Military Charities

In the ramp-up to Memorial Day, WD-40 has created a series of collectible cans featuring special artwork depicting the men and women of America's armed forces. Each time customers purchase one of these special-edition cans, WD-40 will make a donation to one of three military charities. Shoppers...Read More»

Handing over car keys
You Haven't Been Donating Your Cars To Charity, Have You?

Donating old cars to nonprofits used to be a win-win: charities generated revenue from the re-sale or auction of vehicles, and donors got a nice write-off on their taxes. But automobile donations have slid as much as 90% from where they were just a few years ago, leaving charities to make up big...Read More»

2011 MLK Reading Project sponsored by Chevrolet
Chevrolet Sponsors The 2011 MLK Reading Project

Companies are always trying to spiff up their images. Whether they sell cars, clothing, or fast food, businesses work hard to make consumers believe they stand for something bigger than merely "selling things". Chevrolet's newest online initiative aims to do that by aligning the brand with Dr...Read More»

Charitable giving
'Tis The Season: General Motors, Mercedes-Benz Announce Major Grants

While many of us cruise the interweb (and, less enjoyably, the malls) for perfect holiday presents, two automakers have announced great giving plans of their own: General Motors and Mercedes-Benz USA have launched new philanthropic initiatives, and both earn big points in our book. The General...Read More»

2012 Ford Focus Five-Door
If It Ain't Broke: Ford Revives Fiesta Movement For The 2012 Ford Focus

Ford's Fiesta Movement was a big hit with consumers. It generated huge product awareness, killer demand, and may explain why the Fiesta is commanding such impressive prices in showrooms. Knowing a good thing when they see it, Ford's social media guru Scott Monty and his colleagues have decided to...Read More»

Tony Hawk
Tuesday Video: Mercedes-Benz & Tony Hawk Team Up For Kids

Given the price-point of most vehicles in its lineup, you might not think Mercedes-Benz would spend much time on Facebook. But in fact, Facebook is a great place for the luxury automaker to keep its brand front-and-center of future car buyers. It's also a good place for Mercedes to share news of...Read More»

Tom Brady
Today In Sports: Audi Sponsors 'Best Buddies' Football Game With Tom Brady

Planning a trip to New England this weekend for a little R&R? You might want to make a pit stop in Massachusetts to check out the Audi Best Buddies Challenge, a multi-day event that raises money for people with intellectual and developmental disabilities. The New England Patriots' Tom Brady...Read More»

Subaru Outback ASPCA Crime Scene Investigation unit in Gainesville, FL [via USAToday]
Subaru Donates Outback To Gainesville ASPCA's Mobile Crime Scene Unit

Although police departments and other public service agencies are typically underfunded, they often have a range of vehicles at their disposal: speed-friendly cruisers, chunky investigation labs, K-9 units, and so on. Nonprofits, on the other hand, don't always have such resources -- which is why...Read More»

GM representatives with GMC Sierras and supplies bound for Haiti
One Month Later: How The Auto Industry Has Helped Haiti

Exactly one month ago, on January 12, an earthquake measuring 7.0 on the Richter Scale devastated the city of Port au Prince and other parts of Haiti, resulting in at least 212,000 deaths. Almost immediately, support began pouring in from individuals, governments, and corporations around the globe...Read More»

GM Foundation donates 30 GMC Sierra pickups to Haiti
GM Foundation Gives 30 GMC Sierras To Haiti Relief Efforts

Between the Toyota recall fiasco and another that may be brewing for the Chevy Cobalt, drivers have a lot on their mind these days. And while we're dedicated to keeping you up-to-date on the safety front, occasionally we like to take a quick time-out for some good news -- in this case General...Read More»

Cars: Freedom, Style, Sex, Power, Motion, Colour, Everything by Stephen Bayley
Last-Minute Loot: Ten Days, Ten Gifts From HighGearMedia

A few weeks ago, we offered readers some great picks for holiday gifts.  And we know that some of you took our advice, but others...well, you've waited, haven't you? Don't worry, we're not here to judge. (Much.) No, we're here to help with ten great gifts -- one for each day remaining until...Read More»

Patrick Dempsey
Mercedes-Benz Goes McDreamy

Americans have a great propensity for philanthropy, but we're not the only ones capable of charitable giving. The latest example comes by way of Mercedes-Benz, which has given an R320 BlueTEC clean diesel vehicle to the The Patrick Dempsey Center for Cancer Hope & Healing in Lewiston, Maine...Read More»

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