perceived quality

Nissan Vows To Restore Consumer Confidence In Its Product Quality
Suzanne Kane By Suzanne Kane

Nissan Vows To Restore Consumer Confidence In Its Product Quality

10/10/2011

Feeling the sting from low quality scores in recent J.D. Power and Associates surveys, Nissan Motor Co. is amping up plans to do something to restore consumer confidence in its products. Specifically, Nissan will concentrate its efforts on two key areas: perceived quality and so-called “soft...

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