Olivier Francois

Ram Stars In Spectacular New Retro Ad Campaign
Ram Stars In Spectacular New Retro Ad Campaign

We don't spend much time covering ad campaigns -- mostly because there are so many to review that if we did, we'd have no room to talk about anything else. But a new campaign for Ram trucks (formerly Dodge Ram) is so eye-catching, we just couldn't help ourselves. The campaign itself is very small...Read More»

'Immigrant' commercial for the Fiat 500
Fiat's 'Immigrant' Campaign: Better Or Worse Than J-Lo?

Fiat has kicked Jennifer Lopez to the curb in a new marketing campaign designed to show off the growing Fiat 500 family. That in itself isn't so strange. For Fiat's accounting team, J-Lo was probably a very spicy meatball -- one that would've been expensive to keep onboard. And in fairness, J-Lo...Read More»

Chrysler-badged Lancia
Chrysler Future Heavily Tied With Italian Brand Lancia

Chrysler’s lineup, both in North America and Europe, is in for a major shakeup over the next couple of years now that the expanding Fiat Group and its demanding CEO, Sergio Marchionne, are pulling all the strings. We’ve already seen hints of some of the plans with the unveiling of the...Read More»

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